Think of an application like Instagram – it contains billions of pictures uploaded by millions of users around the world. Suppose that you want to build an app that displays a slideshow of certain pictures (i.e. with a hashtag #scenery.) You’ll need to somehow get all of this data.
Instagram could make this data available to the public in an official format. For example, if you call the method ‘get photos hashtag scenery’ it will give you all the pictures with a hashtag #scenery. Instagram can have hundreds of other methods to call, such as ‘get all the photos for this user’ or ‘get all the photos taken in Hong Kong’. You can build your slideshow app by simply calling those methods.
The collection of methods is known as an API (application programming interface). An API is the language two applications use to talk to each other. Without knowing the proper language Instagram uses, you wouldn’t be able to get those images. You are programming an application and this is the interface that you will adhere to when talking to Instagram. Simply put, you would need to speak the language the other app speaks in order for information to be delivered or exchanged.
APIs are important for businesses as they allow developers to create tools that facilitate better organization, enhance strategies, and increase revenues. PassKit’s API is the most comprehensive set of methods and tools that serve as the client interface to the PassKit web service. From template and pass methods, to image and authentication capabilities, you are able to fully integrate PassKit’s solution into your system. Visit http://passkit.com/documentation/ to get started. If you have any questions about our API and methods, let us know at http://forum.passkit.com/.
PassKit’s Pass Designer allows businesses to easily create, distribute, and manage mobile wallet content across all major mobile platforms. Using the Pass Designer, you can design and customise your mobile wallet content without worrying about what device your customer has. With the release of Samsung Wallet, you can now set up your PassKit account to allow you to customise the look of Samsung Wallet tickets even further.
Let us know at http://support.passkit.com if you’d like us to get your account set up for custom mapping of fields for Samsung Wallet tickets.
The coupon industry has been dominated by paper ever since its inception. The last decade opened up the digital coupon space – for example, online coupons that can be printed out and used in stores. As the mobile industry continues to grow and accelerate, it has the potential to make paper coupons obsolete. More people are using smartphones and it gives them the ability to store mobile coupons in their devices and conveniently access it at any time.
As of 2012, almost 90% of all coupons were still being distributed via coupon books, with some even being distributed in newspapers. While print coupon redemption rates still hold strong at 84%, it’s evident that there is a huge market in distributing coupons. To this day, digital coupons that have been added to customers’ store loyalty cards or “click-to-card” only make up 1% of coupons distributed.
The number of users accessing coupons through desktop is closely reaching its maturity. Users storing and redeeming coupons through their mobile devices/smartphones is in its infancy – meaning there is a huge upside potential for distributing mobile coupons. By 2014, it is estimated that there will be 47 million US smartphone users using mobile coupons. As consumers turn toward mobile solutions, businesses should be ready to meet this demand. The days of clipping coupons are over.
To start creating digital coupons, visit https://create.passkit.com/
We’ve released a new API method that enables 3rd party developers, retailers, businesses, and users the ability to get a UUID. In our Pass Designer, users can easily convert a word into a UUID, which can then be embedded on a pass. Now, there’s a way to quickly retrieve UUIDs by using PassKit’s API.
https://api.passkit.com/v1/get/uuid/text into your browser, replacing
text with a word/name of your choice. Click enter and the UUID will appear.
Because this is using PassKit’s algorithm, the UUID generated here will match with the one generated in the Pass Designer. This API method allows you to quickly get UUID information outside of the Pass Designer. This is especially useful for developers who are creating applications that incorporate PassKit’s solution, or even retailers who are managing a large network of beacons.
If you have any questions on PassKit’s API, please visit our forum for answers from the PassKit Community. Check out our documentation for more information on our methods.
For the past few months iBeacons have been the talk of the mobile wallet community as the new and innovative proximity marketing tool. With the growing excitement and popularity around iBeacon technology, it is being employed by more and more businesses as a means to communicate with consumers and drive in-store traffic with personalized mobile promotions. To learn more about iBeacons, download our free iBeacons 101 guide.
We will be hosting a Webinar in the first week of March to answer the most frequently asked iBeacon questions, discuss how your business can get started, and share with you the power of combining mobile wallet with iBeacons. You will also learn about best practices and how to optimize your proximity marketing strategies.
Register for the Webinar today! Please include any questions you would like us to answer in the registration form. http://passkit.com/ibeacons-proximity-marketing-best-practices-webinar/
If you have any questions on iBeacons, feel free to visit our iBeacon Forum and get answers from the PassKit Community.
See you at the Webinar!