{"id":10266,"date":"2016-11-28T11:47:04","date_gmt":"2016-11-28T11:47:04","guid":{"rendered":"https:\/\/passkit.com\/blog\/?p=10266"},"modified":"2016-11-28T11:47:04","modified_gmt":"2016-11-28T11:47:04","slug":"wechat-instant-apps","status":"publish","type":"post","link":"https:\/\/passkit.com\/blog\/wechat-instant-apps\/","title":{"rendered":"WeChat Instant Apps with no installation required"},"content":{"rendered":"

\"WeChat<\/h3>\n

Introduction to WeChat Instant Apps<\/h3>\n

A recent picture posted by Tencent’s senior vice president Zhang Xiaolong<\/a>\u00a0(Allen Zhang), will bring major changes into the mobile landscape in mainland China through WeChat instant apps<\/strong>. The picture is shown below:
\n

\"Allen
Allen Zhang Instant apps screen<\/figcaption><\/figure>
\nThe picture consists of a screen of Zhang\u2019s home page containing a wide variety of WeChat instant apps, which in other words it means WeChat has now implemented a structure of ‘Instant Apps within WeChat’, and that those WeChat instant apps can actually be placed on the home screen rather than just inside WeChat itself [at least for Android phones].<\/p>\n

The concept of WeChat Instant Apps<\/h3>\n

Tencent\u00a0first introduced the idea in early 2016, explaining that mini instant apps apps are apps that users don\u2019t need to install, and that they can seamlessly open them simply by searching or scanning a QR barcode.
\nAll WeChat mini apps will be guaranteed by either Tencent or a certified third party, and the store will meet the security requirements.<\/p>\n

Usage of WeChat Instant Apps<\/h3>\n

The introduction of the instant app feature may facilitate the use of single-time use apps, which means service providers won\u2019t have to struggle too much\u00a0in terms of development and compatibility studies across phones, operating systems and different models.
\nThey can instead build a mini instant app to test its market demand, and only base it on WeChat\u2019s code. Furthermore, users are\u00a0increasingly uninstalling apps or refusing to install apps at all, yet apps could still perform well in terms of\u00a0conversion rates. This would simplify the use and reliability of using an app, without it becoming inconvenient in terms of storage space and clutter for the user.<\/p>\n

Conclusions<\/h3>\n

This new feature also shows Tencent\u2019s attempt to overtake app stores, as brick-and-mortar stores, retailers and brands can now directly tap into Tencent’s platform, and consequently complete the whole customer journey from browsing to purchasing products.
\nThis is the end of the article, if you liked this post please leave your feedback or question in the comment section below.
\nLastly, you might also be interested in the following WeChat-related articles:<\/p>\n