{"id":10273,"date":"2016-11-29T10:34:38","date_gmt":"2016-11-29T10:34:38","guid":{"rendered":"https:\/\/passkit.com\/blog\/?p=10273"},"modified":"2024-10-13T18:53:52","modified_gmt":"2024-10-13T18:53:52","slug":"how-beacons-work-with-passes-customer-engagement","status":"publish","type":"post","link":"https:\/\/passkit.com\/blog\/how-beacons-work-with-passes-customer-engagement\/","title":{"rendered":"How Beacons work With Passes: Customer Engagement"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-10278\" src=\"https:\/\/dxjl3qy52c1o9.cloudfront.net\/wp-content\/uploads\/2016\/11\/29102722\/Screen-Shot-2016-11-29-at-6.26.51-PM.png\" alt=\"Screen Shot 2016-11-29 at 6.26.51 PM\" width=\"716\" height=\"341\" title=\"\"><br \/>\nLet&#8217;s say you are walking by your favourite coffee shop and you receive a notification on your phone screen letting you know that the caramel latte you are about to buy is 50% off today. How would that feel? Or maybe you are in the kidswear section at your favourite retail brand, looking for a present for your new born nephew, and you get a subtle reminder on your phone promoting discounted babies&#8217; accessories on the opposite aisle. Worth taking a look?<br \/>\nIn this post we&#8217;ll show what businesses can do with beacons when paired with Mobile Wallet passes. First and foremost, you need to get at least one beacon.<\/p>\n<h2>Beacons and functionalities<\/h2>\n<p>A beacon is a device that simply transmits a signal containing identifying details, in all cases an App (or Mobile Wallet) is required to trigger an action when in proximity of a recognised beacon.<\/p>\n<figure id=\"attachment_9050\" aria-describedby=\"caption-attachment-9050\" style=\"width: 454px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-9050 size-full\" src=\"https:\/\/dxjl3qy52c1o9.cloudfront.net\/wp-content\/uploads\/2016\/03\/15024012\/Screen-Shot-2016-03-14-at-9.39.47-PM.png\" alt=\"GemTot beacon\" width=\"454\" height=\"452\" title=\"\"><figcaption id=\"caption-attachment-9050\" class=\"wp-caption-text\">Example of Bluetooth Beacon<\/figcaption><\/figure>\n<p><strong>Apple Wallet<\/strong> is able to react in the form of a passive notification on the users lock screen when in proximity of a beacon, however this does require them to have a <a href=\"https:\/\/app.passkit.com\" target=\"_blank\" rel=\"noopener\">pass installed<\/a> on their device which has those beacons programmed within.<br \/>\nIf you want to deliver more than a passive notification or don\u2019t wish your users to install a pass, then they would need a custom app installed on their device specifically designed to deliver the content about your local facility when they pass that location.<br \/>\nSee <strong>why we would not recommend<\/strong> building an app from scratch:<\/p>\n<ul>\n<li>Things to consider before developing an app.<\/li>\n<li><a href=\"https:\/\/passkit.com\/blog\/are-we-in-a-post-app-world\/\" target=\"_blank\" rel=\"noopener\">Are we in a Post App world?<\/a>.<\/li>\n<\/ul>\n<h3>The exception of Eddystone URLs<\/h3>\n<p>The exception to the process described above is the Eddystone specification beacon. This type of beacon can also transmit a URL to a device, however the user still needs an app (a physical web browser) to display the URL. Currently this will need to be downloaded from the app store or by browsing through Google Chrome, but eventually physical web browsers will be built into many apps as standard.<\/p>\n<h3><\/h3>\n<h2>Passes and Mobile Wallet<\/h2>\n<p>The second thing you need after beacons is a pass. Whether you are a souvenir shop, a gym, a big fashion brand or a bakery, you will need your customers to have a piece of content in their phones (in this specific case a pass). Passes are pieces of content that can assume the digital shape of a <a href=\"https:\/\/passkit.com\/digital-coupons\/\">coupon<\/a>, <a href=\"https:\/\/passkit.com\/member-management\/\">membership card<\/a>, <a href=\"https:\/\/passkit.com\/digital-boarding-pass\/\">boarding pass<\/a>, VIP card, <a href=\"https:\/\/passkit.com\/loyalty-card\/\">store value card<\/a> and basically any of the cards you normally store in your physical leather wallet.<br \/>\nTo get started with an unlimited number of test passes,\u00a0please <a href=\"https:\/\/app.passkit.com\" target=\"_blank\" rel=\"noopener\">visit this page<\/a>. We also built this example guide you might find useful: <a href=\"https:\/\/passkit.com\/blog\/how-to-create-digital-membership-cards-mobile-wallet\/\" target=\"_blank\" rel=\"noopener\">How To Create Digital Membership Cards For Mobile Wallet [Full Guide]<\/a><\/p>\n<h3>Things you can do when beacons are paired with passes<\/h3>\n<p>So, how do beacons work with passes? Here&#8217;s a few options:<\/p>\n<ul>\n<li>Broadcast notifications about promotions, discounts and offers to customers who have your pass installed.<\/li>\n<li>Leverage precise location for increased proximity-marketing strategies.<\/li>\n<li>If your business or activity is mobile (ex. ice-cream van), you can install a beacon in your van to notify people located in the area you are covering on that specific day.<\/li>\n<li>On an event (ex. concert, exhibition) beacons can provide useful pieces of information to attendees.<\/li>\n<li>Car dealerships install beacons in cars, and when the potential new customer approaches the car, he or she receives the specifications about that model (this might require an app).<\/li>\n<\/ul>\n<p><strong>Important<\/strong>:\u00a0As we get this question asked a lot though our customer support system,\u00a0we want to\u00a0specify that <strong>beacons do not deliver passes\u00a0<\/strong>to phones. The beacon will deliver notifications <strong>only after the user installed a pass<\/strong> on his or her phone. The pass needs to be promoted and distributed first.<br \/>\nTo find out more about Mobile Wallet content promotion and distribution, please check\u00a0<a href=\"https:\/\/passkit.com\/blog\/how-to-promote-mobile-wallet-content-online-offline\/\">How to promote Mobile Wallet content Online and Offline<\/a>.<br \/>\nThis is the end of this article. If you have any comment or question, please feel free to leave your feedback in the comment section below.<\/p>\n<h3>Our recommendation<\/h3>\n<p>You might also want to take a look at the following article: <a href=\"https:\/\/passkit.com\/blog\/how-to-distribute-mobile-wallet-content-via-email\/\">how to distribute mobile wallet content via e-mail<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s say you are walking by your favourite coffee shop and you receive a notification on your phone screen letting you know that the caramel latte you are about to buy is 50% off today. How would that feel? Or maybe you are in the kidswear section at your favourite retail brand, looking for a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,15,21,24,31],"tags":[],"class_list":["post-10273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-wallet","category-blog","category-gemtot-beacons","category-ibeacon","category-mobile-wallet-2"],"_links":{"self":[{"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/posts\/10273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/comments?post=10273"}],"version-history":[{"count":1,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/posts\/10273\/revisions"}],"predecessor-version":[{"id":18264,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/posts\/10273\/revisions\/18264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/media\/10278"}],"wp:attachment":[{"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/media?parent=10273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/categories?post=10273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/tags?post=10273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}