{"id":10456,"date":"2017-01-20T10:10:28","date_gmt":"2017-01-20T10:10:28","guid":{"rendered":"https:\/\/passkit.com\/blog\/?p=10456"},"modified":"2017-01-20T10:10:28","modified_gmt":"2017-01-20T10:10:28","slug":"how-to-create-a-digital-coupon-that-can-be-redeemed-without-being-scanned","status":"publish","type":"post","link":"https:\/\/passkit.com\/blog\/how-to-create-a-digital-coupon-that-can-be-redeemed-without-being-scanned\/","title":{"rendered":"How to create digital coupons that can be redeemed without being scanned"},"content":{"rendered":"

Making customers come back as a primary goal<\/h2>\n

Let’s say you run a sandwich shop and you want to incentivise your customers to come visit you more often and buy more of your products, and you want to do it by giving them a small reward. However, you don’t want to apply any changes to your POS, and you don’t have a scanning system in place. What can you do in a similar situation?
\nThere are multiple options out there, however, one of the most common best practices is issuing\u00a0coupons<\/strong>. Coupons are an easy way to give a small discount or reward to a customer that performs a specific action (eg. buy a certain product, spends a certain amount etc.). In this article we’ll focus on the creation and use of digital coupons.
\nNOTE: Please take a look at this video<\/a> where our CEO Paul Tomes talks about regular paper and plastic coupons in comparison with digital coupons. You might also want to see what Forever Coupons<\/a> are, and how they can significantly change your business.<\/p>\n

<\/h3>\n

How to create a Digital Coupon<\/h3>\n

Step 1<\/h4>\n

Visit the PassKit Portal<\/a>
\n\"PassKit<\/a><\/p>\n

Step 2<\/h4>\n

Click on the Coupon icon.
\n\"click-on-coupon\"<\/a><\/p>\n

Step 3<\/h4>\n

Upload your images for both the Google and Apple Design.\u00a0 Best to use images with the exact dimensions recommended, but if not still upload and choose how to crop them.\u00a0 At this stage, the colors will be automatically selected from the hero image.\u00a0If you want to specify the color of the pass adjust the via the ‘Colors’ menu. (Very useful if you have brand guidelines).
\n\"colors-and-images\"<\/a><\/p>\n

Step 4<\/h4>\n

Now fill the detail about your coupon campaign (Template Info).
\n\"template-info\"<\/a><\/p>\n

Step 5<\/h4>\n

Next, choose what information you want to display on the digital coupon.\u00a0 Keep checking between Google Design and Apple Design so you can see how it will look in Android and iOS devices.
\n\"offer-details\"<\/a>
\nThere is a significant amount of things you can build and design in this section. We recommend taking a look at How To Create a Digital Membership Card for Mobile Wallet<\/a>. The article covers all the features that can be enabled on digital coupons as well.<\/p>\n

Step 6<\/h4>\n

Once you are done with the\u00a0design of the card choose the format of the barcode.\u00a0 A barcode is useful\u00a0if your Point of Sale can scan barcodes and automatically apply a coupon discount.\u00a0 But a barcode is not mandatory choose None).
\n\"barcode\"<\/a><\/p>\n

Step 7<\/h4>\n

If you are happy with the design so far, you can save it and create a free PassKit account<\/a>.
\n\"sign-up\"<\/a><\/p>\n

Step 8<\/h4>\n

**** SUPER COOL FEATURE ****
\nYou can now change\u00a0 how the coupon looks after it’s been redeemed.\u00a0 Unlike a paper or email coupon. – whIch are static and cannot be change once handed out\u00a0 – you now have the\u00a0option\u00a0to change how the coupon looks like when it’s been used.
\n\"redeemed-design\"<\/a>
\n 
\n\"redeemed-state\"<\/a>
\nOnce your digital coupon is designed, you can also enable proximity location<\/strong> features, including GPS and Bluetooth Beacons.<\/p>\n

\"location\"<\/a><\/h4>\n

Step 9<\/h4>\n

Design the distribution and enrollment assets and then you can start promoting your digital coupon.
\n\"enrollment\"<\/a><\/p>\n

Digital coupon examples<\/h2>\n

In the image below you can find two examples of possible designs for digital coupons:<\/p>\n