{"id":10998,"date":"2017-05-24T08:05:35","date_gmt":"2017-05-24T08:05:35","guid":{"rendered":"https:\/\/passkit.com\/blog\/?p=10998"},"modified":"2017-05-24T08:05:35","modified_gmt":"2017-05-24T08:05:35","slug":"6-ways-augmented-reality-is-used-today","status":"publish","type":"post","link":"https:\/\/passkit.com\/blog\/6-ways-augmented-reality-is-used-today\/","title":{"rendered":"6 ways Augmented Reality is used today"},"content":{"rendered":"<p>&nbsp;<br \/>\n<strong>Augmented Reality &#8211;<\/strong> <strong>AR<\/strong>\u00a0is able to change the user&#8217;s experience in real time, by integrating digital images into the view of the real world, unlike virtual reality, which creates a totally artificial environment.<br \/>\nImagine being able to have a medical device that projects images of a patient\u2019s veins onto his skin, to help doctors better aim injections, or imagine being able to see if a couch would fit into your living room before actually buying it, that would be cool, isn&#8217;t it?<br \/>\nWell&#8230;each of these scenarios and many more already exists.<\/p>\n<h3>Here&#8217;s 6 examples of how businesses use Augmented Reality.<\/h3>\n<h3><\/h3>\n<h3>1.VeinViewer<\/h3>\n<p>With using near-infrared light and other patented technologies, VeinViewer, a mobile vascular-imaging system, allows healthcare providers to clearly locate subcutaneous vasculature and project its image directly onto the surface of the skin in real time.<br \/>\n<iframe title=\"VeinViewer IV Video\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/gR1Zve3tRpw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\n<a href=\"https:\/\/www.christiemed.com\/products\/our-technology\" target=\"_blank\" rel=\"noopener\">Further informations here.<\/a><\/p>\n<h3>2.AR IKEA App<\/h3>\n<p>in 2013, IKEA launched an AR app\u00a0for iOS and Android that enables customers to add a virtual IKEA furniture and see through their phone how it would look in their homes.<br \/>\nAll the customer needs to do is to put an IKEA catalogue in any space within their home, activate the app, and they can see exactly how a virtual chair, table\u00a0or sofa fits into their\u00a0living room.<br \/>\n<iframe title=\"Place IKEA furniture in your home with augmented reality\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/vDNzTasuYEw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p class=\"nolinks\"><a href=\"https:\/\/itunes.apple.com\/us\/app\/ikea-catalog\/id386592716?mt=8\" target=\"_blank\" rel=\"noopener\">Download the App here.<\/a><\/p>\n<h3 class=\"nolinks\">3.Remote collaboration<\/h3>\n<p>Imagine, the majority of your employees are teleworking and you need to planify an important meeting and you don&#8217;t want your remote workers to\u00a0be detached from the group or become easily distracted. AR can significantly improve the way employees connect even if they are geographically dispersed. It will be as if everybody is in the same room. The meeting will then become more engaging including every member, physically present or not, to the discussion.<br \/>\n<em>&#8220;Augmented reality for business offers promise both in communicating with customers, and within the organizations themselves for work functions&#8221;<\/em> said Gareth Price, technical director for <a href=\"http:\/\/readysetrocket.com\/\" target=\"_blank\" rel=\"noopener\">Ready Set Rocket<\/a>. <em>&#8220;AR brings the internet from being contained on a screen to becoming part of the fabric of the world around us, which will benefit businesses with a physical presence.&#8221;<\/em><\/p>\n<h3>4.Microsoft\u2019s HoloLens<\/h3>\n<div id=\"tw-target-text-container\" class=\"tw-ta-container tw-nfl\">\n<p id=\"tw-target-text\" class=\"tw-data-text tw-ta tw-text-medium\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"en\">Microsoft takes us straight to the future with its HoloLens glasses. You can see the world around you with 3D objects floating in midair, virtual screens on the wall and your living room covered in virtual characters a bit like in &#8220;Star Trek&#8221; or &#8220;Minority Report&#8221;.<\/span>\u00a0The device has a plethora of sensors to sense your movements in a room and it uses this information along with layers of colored glass to create images you can interact with or investigate from different angles. These glasses could be\u00a0very useful from a personal as well as a professional point of view, for example they can be used for cinema fans or also for architect plans.<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=pLd9WPlaMpY<\/p>\n<p class=\"tw-data-text tw-ta tw-text-medium\" dir=\"ltr\" data-placeholder=\"Translation\"><a href=\"https:\/\/www.microsoft.com\/en-us\/hololens\" target=\"_blank\" rel=\"noopener\">Further informations here.<\/a><\/p>\n<h3 class=\"tw-data-text tw-ta tw-text-medium\" dir=\"ltr\" data-placeholder=\"Translation\">5.Word Lens<\/h3>\n<p>It is\u00a0an augmented reality translation application from Google.\u00a0Word Lens use the smartphone&#8217;s\u00a0cameras to quickly scan and identify foreign text in the street or on a menu for example, and then translate and display the words in the choosen language on the device&#8217;s display.<br \/>\n<iframe title=\"Google Translate Word Lens\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/-S9mh7Oju3Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p class=\"tw-data-text tw-ta tw-text-medium\" dir=\"ltr\" data-placeholder=\"Translation\">Practically all the languages are available: From English, to Chinese to Zulu&#8230;<\/p>\n<p class=\"tw-data-text tw-ta tw-text-medium\" dir=\"ltr\" data-placeholder=\"Translation\"><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.google.android.apps.translate&amp;hl=en\" target=\"_blank\" rel=\"noopener\">Download the App here.<\/a><\/p>\n<h3 class=\"tw-data-text tw-ta tw-text-medium\" dir=\"ltr\" data-placeholder=\"Translation\">\u00a06. Pokemon Go<\/h3>\n<\/div>\n<p>It\u00a0is a location-based augmented reality game developed by Niantic in 2016. The players use a mobile device&#8217;s GPS to locate, capture, battle, and train &#8220;Pok\u00e9mon&#8221;\u00a0creatures who appear on the screen as if they were in the same real-world\u00a0as you.<br \/>\n<iframe title=\"Pok\u00e9mon GO - Get Up and Go Trailer\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Qryf2F_QfXg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\n<a href=\"http:\/\/www.pokemongo.com\/\" target=\"_blank\" rel=\"noopener\">Further informations here.<\/a><\/p>\n<div id=\"tw-target-text-container\" class=\"tw-ta-container tw-nfl\">\n<h3 class=\"tw-data-text tw-ta tw-text-medium\" dir=\"ltr\" data-placeholder=\"Translation\"><\/h3>\n<p class=\"tw-data-text tw-ta tw-text-medium\" dir=\"ltr\" data-placeholder=\"Translation\">As you can see, Augmented Reality begins gradually to integrate our daily life, going through games, medicine, furniture and so on.It is not about creating a completely new reality, that&#8217;s the role of Virtual Reality (VR); AR is about enhancing what already exists. When the virtual is well fitted with the physical and interacts with it, that\u2019s when Augmented Reality magic happens.<\/p>\n<\/div>\n<p>&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Augmented Reality &#8211; AR\u00a0is able to change the user&#8217;s experience in real time, by integrating digital images into the view of the real world, unlike virtual reality, which creates a totally artificial environment. Imagine being able to have a medical device that projects images of a patient\u2019s veins onto his skin, to help doctors [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,15,23,30,34],"tags":[64,67,81,311,342],"class_list":["post-10998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-store","category-blog","category-google-play","category-mobile-marketing-2","category-productivity","tag-apps","tag-augmented-reality","tag-business","tag-smartphone","tag-virtual-reality"],"_links":{"self":[{"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/posts\/10998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/comments?post=10998"}],"version-history":[{"count":0,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/posts\/10998\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/media\/11015"}],"wp:attachment":[{"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/media?parent=10998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/categories?post=10998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/tags?post=10998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}