{"id":16645,"date":"2022-08-08T11:12:55","date_gmt":"2022-08-08T11:12:55","guid":{"rendered":"https:\/\/passkit.com\/blog\/?p=16645"},"modified":"2022-08-08T11:12:57","modified_gmt":"2022-08-08T11:12:57","slug":"web3-for-dummies","status":"publish","type":"post","link":"https:\/\/passkit.com\/blog\/web3-for-dummies\/","title":{"rendered":"Web3 for Dummies: Understanding the Future of Online Interaction"},"content":{"rendered":"\n

The internet has revolutionized our lives. Every piece of information is constantly available on our computers, mobile phones, and other devices. Customers searching for coffee shops, hotels, or nail salons in their area might come across your business thanks to the internet.<\/p>\n\n\n\n

Building an online presence is a must because there are over 4 billion active internet users<\/a>. You practically don\u2019t exist if you don\u2019t appear in Google searches and social media.<\/p>\n\n\n\n

The internet can also bridge the gap between the online and offline worlds. For instance, customers may leave an online review after visiting your physical store. Those looking up your business online will see what experience you have provided to your customers.<\/p>\n\n\n\n

Connecting the two worlds and creating a frictionless experience is a must. PassKit<\/a> is the right solution for this. Our digital loyalty software integrates with Apple Wallet<\/a> and Google Pay, using these mobile wallets<\/a> as a medium to provide a connected customer experience. Customers can save digital loyalty cards<\/a> or membership cards<\/a> in these wallets, collect points on their mobile phones, and redeem rewards<\/a> at your store. Enjoy 45 days of unlimited use now<\/a>!<\/p>\n\n\n\n

You must keep abreast of the internet\u2019s latest development to know how to use its advantages to upgrade your business. The hottest buzzword right now is Web 3.0<\/strong>\u2014a new iteration of the world wide web.<\/p>\n\n\n\n

What is Web 3.0 exactly? We\u2019ll teach you all about it in our Web3 for dummies guide. Let\u2019s start with a short overview of the world wide web.<\/p>\n\n\n\n

How the World Wide Web changed our lives<\/h2>\n\n\n\n
\"web3<\/figure>\n\n\n\n

Image source: EWM<\/a><\/p>\n\n\n\n

What would our lives look like today if there were no internet? It is a question most of us have asked once or twice. Luckily enough, we don\u2019t know the answer.<\/p>\n\n\n\n

What we do <\/em>know, however, is that the internet has changed our lives. It is our primary source of information and preferred communication medium. We use it for almost everything we do. We are ordering from a restaurant<\/a>, paying for a fitness pass, or sharing a picture with a friend.<\/p>\n\n\n\n

Years ago, you had to be physically present to do any of this. Today, however, a click of the button is all you need. That is why 65.6% of the world\u2019s population<\/a> has internet access.<\/p>\n\n\n\n

The digital world enables people and businesses to create content, interact and enter a new reality<\/a>. With this in mind, the internet has affected numerous areas of our lives:<\/p>\n\n\n\n

  1. Communication <\/strong>\u2013 the web has removed communication barriers. If your business is located in Los Angeles, customers from London can still interact with you and learn more about your offer.<\/li>
  2. Education <\/strong>\u2013 it is now easier to access knowledge and information than it was decades ago. It means people have countless learning opportunities. Students and teachers can work together without any constraints.<\/li>
  3. Remote working <\/strong>\u2013 the internet enabled companies to introduce remote work. That proved to be useful during the coronavirus pandemic. Continuing business as usual at the time wouldn\u2019t have been possible without the web.<\/li>
  4. Privacy and security <\/strong>\u2013 Internet safety has become a critical issue. Studies show that 43% of all data breaches<\/a> happen to small and medium-sized businesses. So, in a way, the internet has negatively affected our privacy and security.<\/li><\/ol>\n\n\n\n

    The web will change our lives even more with the rise of a new internet generation\u2014Web 3.0. What has influenced its emergence? We\u2019ll discuss this below.<\/p>\n\n\n\n

    The rise of Web3<\/h2>\n\n\n\n
    \"web3<\/figure>\n\n\n\n

    Image source: MetaSchool<\/a><\/p>\n\n\n\n

    Web 3.0 is an umbrella term that marks the internet\u2019s future. That future includes artificial intelligence, machine learning, augmented reality, decentralized networks, and blockchain technology. It is much more impending than you would think.<\/p>\n\n\n\n

    What has influenced the rise of Web 3.0? The need to eliminate the mediators in the digital world.<\/p>\n\n\n\n

    We are currently living in the Web 2.0 era. Big tech companies like Facebook and Twitter control this version of the internet. Most of these platforms are free, but internet users pay them with their personal information.<\/p>\n\n\n\n

    Tech giants use and sell our data for advertising purposes, e.g., to show targeted website ads. Every click translates into revenue. Web 3.0 wants to take power away from big tech companies and give it back to the people.<\/p>\n\n\n\n

    In the next generation of the internet, people will control their personal information and use a personalized account to shop, send emails, or post photos online.<\/p>\n\n\n\n

    A recent Cisco study<\/a> revealed that 86% of customers value data privacy and demand more control. That is the underlying factor that led to the rise of Web 3.0. <\/p>\n\n\n\n

    As Web3 is the internet\u2019s future, it\u2019s time you learn more about it.<\/p>\n\n\n\n

    Web3 for dummies: The basics<\/h2>\n\n\n\n

    The decentralized internet has gained much traction lately. It doesn\u2019t surprise us because the notion of having no middlemen to profit from our data sounds appealing. We just need to wait and see when this idea will become our reality.<\/p>\n\n\n\n

    Let\u2019s tell you more about the new web in our Web3 for dummies guide.<\/p>\n\n\n\n

    What is Web3 or semantic web?<\/h3>\n\n\n\n

    Web 3.0 or semantic web is a new concept of the world wide web that benefits users who make content instead of the platform where this content is published. It promotes decentralized networks based on blockchain technology. This tackles ownership and data issues which are the main drawbacks of Web 2.0.<\/p>\n\n\n\n

    The semantic web is based on:<\/p>\n\n\n\n

    1. Decentralization<\/li>
    2. Artificial intelligence (AI) and machine learning (ML)<\/li>
    3. Connectivity<\/li>
    4. Trustless and permissionless networks<\/li><\/ol>\n\n\n\n

      These four fundamentals support Web 3.0 in creating an open-source web that is free of centralized control.<\/p>\n\n\n\n

      As we mentioned, big tech companies have centralized power over the internet. How enormous is their influence over the web?<\/p>\n\n\n\n

      According to research, 43% of the internet<\/a> is controlled by five companies (Facebook, Amazon, Apple, Google, and Netflix). These companies primarily store and distribute web content to internet users.<\/p>\n\n\n\n

      With blockchain as the underlying technology, Web 3.0 creates a decentralized internet where users profit from their content. You don\u2019t need to trust major companies to deliver their online services. Instead, you can use a blockchain to create apps on a decentralized server. Anonymous nodes maintain those apps.<\/p>\n\n\n\n

      Web1 vs Web2 vs Web3: The key differences<\/h3>\n\n\n\n
      \"web1<\/figure>\n\n\n\n

      Image source: World Economic Forum<\/a><\/p>\n\n\n\n

      Most of us have lived through the Web 2.0 stage of the internet. So, it might be difficult to imagine that the web had an earlier iteration that significantly differed from the one we use today.<\/p>\n\n\n\n

      It might be even more challenging to envision the web\u2019s future where a decentralized network gives content and data ownership to the regular user. That is why we\u2019ll go over the web\u2019s history below.<\/p>\n\n\n\n

      Web 1.0: Read-only<\/h3>\n\n\n\n

      Web 1.0 is the first stage of the web. In the early days, there were a few content creators on the internet. Most internet users would only consume content without contributing anything.<\/p>\n\n\n\n

      This iteration primarily had static content. You would rarely find visuals or interactivity during Web 1.0.<\/p>\n\n\n\n

      There were four main characteristics of Web 1.0:<\/p>\n\n\n\n