{"id":5969,"date":"2015-06-05T13:58:40","date_gmt":"2015-06-05T13:58:40","guid":{"rendered":"https:\/\/passkit.com\/blog\/?p=5969"},"modified":"2024-10-12T15:27:05","modified_gmt":"2024-10-12T15:27:05","slug":"what-we-want-to-see-at-wwdc-mobile-wallet-and-more","status":"publish","type":"post","link":"https:\/\/passkit.com\/blog\/what-we-want-to-see-at-wwdc-mobile-wallet-and-more\/","title":{"rendered":"What We Want To See At WWDC: Mobile Wallet And More"},"content":{"rendered":"

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FOLLOW THE LIVE BLOG: https:\/\/passkit.com\/blog\/what-we-want-to-see-at-wwdc-mobile-wallet-and-more\/<\/strong><\/p>\n

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Apple\u2019s World Wide Developer Conference (WWDC) on Monday is sure to bring a few surprises. Surprises that are especially important for anyone involved in mobile wallet marketing \u2013 people like you.
\nWhich is why we\u2019ve not only sent two Paskiteers to Moscone West in San Francisco to cover the event all week, but we\u2019ll be Periscoping, tweeting, blogging, and having the occasional nerdgasm over all the announcements, live. So be sure to follow us @PassKit<\/a>
\nBut before it begins, we\u2019ve speculated below what we seriously hope to see, especially for mobile wallet marketing.
\nPASSBOOK, PASSES, AND BEACONS \u2013 WWDC MOBILE WALLET UPDATES WE WANT TO SEE<\/strong><\/p>\n

1) \u2018Adding a Pass to Passbook UI\u2019 fixed:<\/strong><\/p>\n

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Informing about the (i)<\/figcaption><\/figure>\n

When adding a new Pass to your Passbook from a shared link – in an email, sms, or on social media \u2013 you first need to click the link, obviously. Then you are presented with the Pass, plus the word \u2018Add\u2019 in the top right and \u2018Cancel\u2019 in the top left. Many first-time users don\u2019t notice the \u2018Add\u2019 word (it\u2019s not even a button in iOS7 and iOS8) and when they see the Pass, they assume it has been added automatically to Passbook. So they click cancel and never actually get the Pass.
\nIt would be great if the user was presented with a pop-up alert asking if they want to load this Pass into Passbook (click \u2018Add\u2019 or \u2018Cancel\u2019). Or just have it add to Passbook directly from the first link. This would be much more obvious
\nAdditionally, if the user does click \u2018Add\u2019 – their Pass seems to disappear (it is actually loaded into Passbook). They often don\u2019t know what happened, and might try to download another Pass. This is again confusing and can easily be tweaked. Hopefully.
\nWouldn\u2019t it be better if clicking \u2018Add\u2019 actually took you directly to Passbook so you could see your new Pass (the same behavior as when you receive a Pass via the barcode scanner)?
\nWe hope Apple fixes these experiences. Why? Because we hate seeing people who want passes, either missing out on the power of Passbook or getting confused and put off using it or mobile wallet again in the future.<\/p>\n

2) Showing the Pass reverse-side<\/strong><\/p>\n

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The reverse of a Pass, what you see after you push (i)<\/figcaption><\/figure>\n

Many users are unaware of the (i) button to flip their Pass over and display reverse-side info \/ links. Which is probably because the (i) button is not obviously located. It\u2019s not even clear that it\u2019s a button. It\u2019s small and difficult to click (especially if you have fat fingers). For many users – mainly non-native English speakers – \u201ci\u201d doesn\u2019t mean anything. And as a result, some businesses resort to using Pass text fields to help users locate the (i) button (like using the text under the barcode); however many users just repeatedly try to click the Barcode instead.
\nRather than (i), why not \u2018Info\u2019 or \u2018Flip\u2019?<\/p>\n

3) Increase Passbook \u2018scanner\u2019 capabilities<\/strong><\/p>\n

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Attempting to scan a non-Pass QR Code<\/figcaption><\/figure>\n

Most users have no idea that Passbook includes a scanner (unless the promotion poster\/email\/sms specifically explains this to them). In iOS8 it\u2019s even harder<\/strong> to find the Pass scanner; instead of having a default card showing \u2018Scan Code\u2019, we now have just a \u2018+\u2019 button. And it\u2019s normally hidden. Which means you have to pull-down the rest of your Passes to find it. Then even if the user does find it, they can sometimes become disappointed that it only scans 2D Barcodes that have a Pass attached to it.
\nSeeing as Apple went and put a native scanner in their phone for people to use, why not allow it to also read and access all other QR codes and their stored content as well?
\nOr better yet, why not add this feature to the native camera app? After all, you can swipe up to the camera from the lock-screen. So imagine how much easier it would be to scan any QR code with the native camera. No matter if it\u2019s a pass or a website link, the phone could figure it out and take you to the right place.<\/p>\n

4) Slide to view your Pass<\/strong><\/p>\n

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Lock screen notification<\/figcaption><\/figure>\n

Right now you can<\/strong> access your pass without unlocking your phone. Simply swipe the notification right when you see it on the lock screen. Unfortunately you can\u2019t<\/strong> click on any of the links on the reverse of the Pass – for security purposes. Instead, the user has to exit the Pass on the lock screen\u2026unlock their iPhone properly\u2026re-open Passbook\u2026find the right Pass\u2026flip it over\u2026and then they can access a reverse-side link.
\nThere are many applications (e.g. responding to an iBeacon triggered notification offering you a discount, or special info if you click a Pass reverse-side link) that would benefit from enabling users to access Pass reverse-side links after a \u2018slide-to-view\u2019 action on the lock screen. Why not just require the user to unlock their iPhone (or use TouchID) if they try to flip their Pass? Non-Passbook lock-screen alerts already require this anyway.
\nIt\u2019s just a case of streamlining the experience \u2013 just like Android Pay now does. Thanks Google.<\/p>\n

\u00a05)\u00a0Finding Passes in Passbook<\/strong><\/p>\n

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Passbook with a lot of Passes<\/figcaption><\/figure>\n

If you have more than 4 or 5 Passes in Passbook, it quickly gets difficult to find them. Many users are unaware of how (or unwilling) to delete a Pass – so they can quickly build up. Why not allow spotlight search for Passes? Or even better, it would be great if you could find Passes via Spotlight that you didn\u2019t already have. (Of course this would require #11 being implemented).
\nThat\u2019s the point of a spotlight search anyway, right? To look for anything on your phone, which includes mobile wallet content.<\/p>\n

6) Passes can\u2019t be easily grouped<\/strong><\/p>\n

Users can\u2019t use or create folders to help organize their Passes. At the very least, it would be useful if there were some default folders\/groups\u00a0available for \u2018Active\u2019, \u2018Expired\u2019 & \u2018Recent Alert\u2019 passes.<\/p>\n

7) 1D Barcodes<\/strong><\/p>\n

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\nMost shop terminals are already set up to read 1D barcodes, but they were designed for printed versions. And we understand the reason for not choosing to use them, because Laser based scanners – which are still very common – cannot read the image of a barcode displayed on a smartphone screen. But optical scanners can, as they use imaging techniques for identifying the barcode. Adding 1D Barcodes to the accepted formats for Passbook Passes would mean more merchants could quickly accept Passes without updating their point-of-sale systems.<\/p>\n

8) Beacon range working with Passbook Passes as it does with apps<\/strong><\/p>\n

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Beacon region\/distance monitoring<\/figcaption><\/figure>\n

Apps can use region monitoring to be notified when a user enters or exits the vicinity of a beacon. While a beacon is in range of an iOS device, apps can also monitor for the relative distance to the beacon. You can use these capabilities to develop many types of innovative location-based apps.
\nThe Passbook app, however, has not implemented region\/distance monitoring. So a lock screen message only appears and disappears when the user enters or exits the vicinity of a beacon, respectively. Which means you can\u2019t deliver different notifications depending on the location of the Pass owner, when a beacon is in range.
\nEnabling region\/distance monitoring for Passbook would give a lot more scope for proximity-based content and cool customer experiences.<\/p>\n

9) Allow Passbook transactions via BLE<\/strong><\/p>\n

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GemTot BLE beacons<\/figcaption><\/figure>\n

Along the lines of the above, if region monitoring was implemented then a user could \u2018transact\u2019 with their Pass without scanning. They could simply bump their iPhone against a Beacon (when in the \u2018immediate zone\u2019) or maybe they could even agree to a transaction (like using your loyalty card or stored value card) when in the \u2018near zone\u2019. See here for more on beacon range notifications<\/a>:
\nThat way, you wouldn\u2019t need to walk to the counter to redeem. You could simply pick up a product and pay on your way out the door.<\/p>\n

10) Better looking Passes on iPhone 6 and iPhone 6 plus<\/strong><\/p>\n

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Pretty decent design, considering what you have to work with.<\/figcaption><\/figure>\n

You would be surprised how many people think this has something to do with how we are designing Passes. But the fact is, it\u2019s down to Apple. Passes just don\u2019t look good on iPhone 6 or 6 plus. Which is odd, considering Apple cares so much about details. There are gaps between the barcode and fields that just look plain ugly. We would love to see fixed.<\/p>\n

11) Searches leading to passes not just apps<\/strong><\/p>\n

Building on #5, wouldn\u2019t it be great if you could search for Passes in the App Store? At the moment you can only search for apps that issue Passbook passes, but – as you know – you don\u2019t need an app to take full advantage of Passbook. So, why not have a catalogue of passes on the App Store (call it the Pass Store) and not just apps?<\/p>\n

12) TouchID authentication for Passbook Pass redemption<\/strong><\/p>\n

In iOS8, Apple released the option of using TouchID to sign in to third-party apps \u2014 there\u2019s no need to enter a password. As mentioned in #4, why not allow the option of using TouchID for the Passbook application?
\nThis could even allow merchants to check the Pass owner is actually the owner of the Pass (and it\u2019s not a fake \/ forged Pass). At the moment, many of our clients have to ask for another form of authentication (e.g. an ID card – which means they still need to keep the ugly bulging leather wallet) to confirm that the person is the owner of the gift card they want to spend.<\/p>\n

13) Beacons taking priority over GPS locations<\/strong><\/p>\n

Passes let your customers take some action in the real world, so accessing them needs to be easy and fast. Furthermore, Passbook integrates with the lock screen to make relevant passes immediately accessible. What are we getting at?
\nWell when Passbook was first released with iOS6, a relevant lock screen message would appear if the Pass owner was near a specific GPS coordinate. And with the introduction of iBeacon technology in iOS7, you could also program lock screen messages to appear when in proximity of a Beacon \u2013 which we love, especially in sprawling urban areas where GPS is not so accurate.
\nAnd if implemented together, they can work really well as they each have very specific benefits and purposes in mobile wallet marketing:<\/p>\n