{"id":6423,"date":"2015-07-04T15:06:03","date_gmt":"2015-07-04T15:06:03","guid":{"rendered":"https:\/\/passkit.com\/blog\/?p=6423"},"modified":"2024-10-13T17:04:40","modified_gmt":"2024-10-13T17:04:40","slug":"apple-wallet-latest-patent-is-personal","status":"publish","type":"post","link":"https:\/\/passkit.com\/blog\/apple-wallet-latest-patent-is-personal\/","title":{"rendered":"Why This New Apple Wallet Patent Means Brands Can No Longer Ignore Mobile Wallet Marketing"},"content":{"rendered":"

There are few things in life you can be sure of: it will rain when you don\u2019t have an umbrella, 3 buses will come at once after waiting an hour for one, and the world will love what Apple tells them to. You hate to admit it, but it\u2019s true. Apple still rules what\u2019s cool – sorry Android. Which is why we\u2019re so pleased about their latest mobile wallet patent.<\/p>\n

\"Apple<\/a>
Apple Wallet Announced At WWDC 2015 – Previously Passbook<\/figcaption><\/figure>\n

Apple\u2019s New Patent Boosts Mobile Wallet Like Never Before<\/h2>\n

Apple will soon let people send content to one another directly through their Apple Wallet (previously Passbook). At the moment they imply that content is money (payments), but the real value for brands comes in leveraging this new patent (peer-to-peer sharing through Apple Wallet) for more diverse mobile wallet<\/a> content, like event tickets, loyalty points, club member status and more.
\nBut before we explain why this is so groundbreaking for the entire mobile wallet value chain<\/a>, let\u2019s first just showcase how you\u2019ll soon enjoy this new feature:<\/p>\n

Original Patent Found By Patently Apple<\/span><\/address>\n

Apple Wallet\u2019s New Peer-to-Peer Payment Process (also see patent diagram below):<\/strong><\/h3>\n

Step 1<\/strong> \u2013 Open native Apple Wallet App (previously Passbook)<\/p>\n

Step 2<\/strong> \u2013 Select Apple Wallet card or content (credit, debit, loyalty, membership\u2026etc)<\/p>\n

Step 3<\/strong> \u2013 Type in amount you wish to pay\/send<\/p>\n

Step 4<\/strong> \u2013 Authenticate with Apple Touch ID (fingerprint) or passcode<\/p>\n

Step 5<\/strong> \u2013 Select recipient from list of nearby iPhone users (most likely via AirPlay, wireless communications or Low Energy Bluetooth)<\/p>\n

\"Apple<\/a>
Apple Wallet Peer-to-Peer Patent Diagram – Source: http:\/\/indilens.com\/76949-apple-has-filed-a-patent-for-a-new-feature-that-could-kill-off-third-party-payment-apps\/<\/figcaption><\/figure>\n

A secure and encrypted payment packet (similar to the tokens\/tokenization used with Apple Pay) is then sent to the recipient via Apple Wallet. Which is great, as Apple is leading the way in mobile wallet and mobile payment security \u2013 read our report here if you don\u2019t already know<\/a>. So why is this so important for brands considering entering the mobile wallet space?<\/p>\n

Apple Patents Have\u00a0A History Of Making\u00a0Things Happen<\/h3>\n

No one is dominating the peer-to-peer payment platform. A few companies like PayPal are playing in this space, but there\u2019s room for improvement. The type of improvement Apple has a reputation of bringing to the table. Just take a peek at some of their past efforts:<\/p>\n

2007<\/strong> \u2013 iPhone 1 patent makes touchscreen phones mainstream<\/p>\n

2011<\/strong> \u2013 iPhone 4s patent makes mobile photography fantastic<\/p>\n

2013<\/strong> \u2013 iPhone 5s patent makes fingerprint identification easy<\/p>\n

And now\u2026<\/p>\n

2015<\/strong> \u2013 Apple patent makes mobile wallet payments a priority for all<\/p>\n

Apple has a history of turning pre-existing ideas, technology, and thinking into something the world truly salivates for (GUI). And we\u2019re sure that this new patent will do just that for mobile wallet.
\nIt really is the year for mobile wallet transactions. And most importantly for brands and marketers, not just the monetary kind or that which occurs in a brick and mortar store.<\/p>\n

What Does Apple Wallet\u2019s New Patent Mean For Brands?<\/strong><\/h3>\n

A few things come to mind throughout the mobile wallet value\u00a0chain<\/a>, but the possibilities are endless<\/p>\n