{"id":6688,"date":"2015-07-22T09:52:24","date_gmt":"2015-07-22T09:52:24","guid":{"rendered":"https:\/\/passkit.com\/blog\/?p=6688"},"modified":"2024-10-12T09:57:02","modified_gmt":"2024-10-12T09:57:02","slug":"3-reasons-fast-food-and-mobile-payments-make-a-quick-match","status":"publish","type":"post","link":"https:\/\/passkit.com\/blog\/3-reasons-fast-food-and-mobile-payments-make-a-quick-match\/","title":{"rendered":"3 Reasons Fast Food And Mobile Payments Make A Quick Match"},"content":{"rendered":"

I only expect a few\u00a0things out of my fast food. But what I do expect, I expect to be done well. Two of these things are that it’s fast and convenient. I expect it to be easy to order and ready in a short amount of time, so I can be on my way. That is the point of fast food right? But why is this important?
\nSometimes I feel as if these restaurants forgot one of the core services they provide. To be fast. Luckily for them, there’s an easy fix. Because mobile payments have opened up new opportunities that will allow them to instantly improve the customer experience, all while making it more convenient for them to order.
\nHere’s 3 reasons fast food and mobile payments make a quick match.<\/p>\n

1. Mobile payments have been tested – and they\u00a0work<\/strong><\/h3>\n

Luckily for you, a McDonald’s franchise owner tested iBeacons <\/a>and mobile payments\u00a0in his location and the results speak for themselves. McDonald\u2019s partnered with a company called Piper<\/a>, who helped them build an app that would push notifications to nearby customers. The app allowed customers to adjust what messages and deals they wanted to receive or simply opt-out altogether. Customers choose to participate.
\nDuring the initial 4-week launch, the app saw that there were more than 18,000 mobile payment redemptions of the promoted items. Due to the use of iBeacons and the mobile wallet, McChicken sales reportedly increased 8% and McNuggets increased 7.5% from the previous month. That is a huge increase for how simple the campaign was.
\n\u201cIn the [fast food world], these are big numbers<\/em>,\u201d said\u00a0Robert Hanczor, the CEO of San Diego-based iBeacon start-up\u00a0Piper, which made the app for McDonald\u2019s to send the promotions.\u00a0\u201cThey [McDonalds] saw significant statistical change in consumer behavior.\u201d<\/em>
\nThis franchise owner has said he is going to keep building onto his mobile payment\u00a0campaign by adding employment offers as well as satisfaction surveys.\u00a0Piper is also working on rolling out iBeacon programs to\u00a0other\u00a0McDonald\u2019s franchises in the southeast for an additional\u00a0263 retail locations. Learn more about McDonalds and their mobile wallet success here<\/a>.<\/p>\n

\"McDonalds<\/a>
McDonalds used mobile payments to engage customers and increase sales<\/figcaption><\/figure>\n

2. Mobile payments make fast food\u00a0faster, and more\u00a0convenient<\/strong><\/h3>\n

We all love convenience, and fast food restaurants are built from that love. Unfortunately, they are missing out on an opportunity that could provide a lot more convenience for the customer. Of course, I am talking about the convenience mobile payments\u00a0can provide. If fast food restaurants are all about speed and ease then they should know that nothing is faster or easier than using the mobile wallet.
\nHave a coupon that you want to advertise in the paper? Move it straight\u00a0to mobile and distribute it through email, sms, and QR codes. Then have the customer redeem them\u00a0directly from their phone all while using Apple Pay<\/a> or Android Pay<\/a> to pay for their meal.
\nHave a gift card? That can also be loaded into Apple Wallet<\/a> and used via mobile payments at\u00a0checkout. But where all of this would be especially helpful is in the drive-thru. Don\u2019t force the customer to fumble around with cash and coins in their car and then try to place it in the hands of the employee without it dropping. Offer them the option to pay make a mobile payment with\u00a0Apple Pay or Android Pay and have them leave their change in the car. This is a much faster and easier option than paying with cash or credit card.<\/p>\n

\"Fast<\/a>
Apple Pay in McDonalds drive-thru<\/figcaption><\/figure>\n

3. Mobile payments allows for better, more relevant offers<\/strong><\/h3>\n

Another great thing about the mobile wallet and mobile payments is its ability to give the customer relevant offers. Not all customers care about all your items, so why not give them an offer about only the items\u00a0they do care about?
\nWe\u2019ve seen this work in the past with things like Google Adwords<\/a> and internet radio stations. Retail promotions are no different. Actually, customers are going to start expecting<\/em> offers to be relevant and personal to them. If everything else they interact with is personalized, why aren\u2019t retail offers and mobile payments? Luckily, the mobile wallet is beginning to make this easier for every business owner to accomplish. With the ability to create chain-passes and access real-time analytics, creating meaningful promotions has never been easier.
\nAnd there’s even better news. You don’t need to hire a company like Piper or your own developer to build you an app in order to utilize mobile payments. You could soon\u00a0create an entire mobile wallet marketing experience with something like CherryPie.<\/p>\n

\"cherry-pie-logo\"<\/a><\/h2>\n

SIMPLIFY MOBILE WALLET MARKETING WITH\u00a0CHERRYPIE<\/strong><\/h2>\n

Create a campaign, design\u00a0a pass, distribute, and then sit back and watch the analytics. Automation\u00a0has\u00a0come to mobile wallet marketing in the form of\u00a0CherryPie<\/a>. It’s our new mobile wallet marketing\u00a0campaign management tool designed for modern day ad folk. And you can access it here.<\/p>\n","protected":false},"excerpt":{"rendered":"

I only expect a few\u00a0things out of my fast food. But what I do expect, I expect to be done well. Two of these things are that it’s fast and convenient. I expect it to be easy to order and ready in a short amount of time, so I can be on my way. That […]<\/p>\n","protected":false},"author":8,"featured_media":6695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,12,15,16,20,21,24,26,27,30,31],"tags":[],"class_list":["post-6688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-pay","category-apple-wallet","category-blog","category-case-studies","category-customer-loyalty-2","category-gemtot-beacons","category-ibeacon","category-loopy-loyalty","category-loyalty","category-mobile-marketing-2","category-mobile-wallet-2"],"_links":{"self":[{"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/posts\/6688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/comments?post=6688"}],"version-history":[{"count":2,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/posts\/6688\/revisions"}],"predecessor-version":[{"id":18189,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/posts\/6688\/revisions\/18189"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/media\/6695"}],"wp:attachment":[{"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/media?parent=6688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/categories?post=6688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/tags?post=6688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}