{"id":7525,"date":"2015-09-29T13:51:26","date_gmt":"2015-09-29T13:51:26","guid":{"rendered":"https:\/\/passkit.com\/blog\/?p=7525"},"modified":"2015-09-29T13:51:26","modified_gmt":"2015-09-29T13:51:26","slug":"3-powerful-ways-the-mobile-wallet-can-enhance-your-mobile-marketing","status":"publish","type":"post","link":"https:\/\/passkit.com\/blog\/3-powerful-ways-the-mobile-wallet-can-enhance-your-mobile-marketing\/","title":{"rendered":"3 Powerful Ways The Mobile Wallet Can Enhance Your Mobile Marketing"},"content":{"rendered":"

With the rise of the smartphone came the birth of mobile marketing. And like any successful marketing medium, the mobile space has become more and more crowded. Consumers are beginning to put up their barriers and are ignoring these messages. Even though consumers minds are blocking a lot of the mobile marketing messages they see everyday, they are still spending more time on their phone than anywhere else.<\/a> Making mobile marketing still the most effective spot to spend your marketing dollars.
\nFind out more on why your business needs mobile marketing\u00a0here<\/a>. But as for how to make your mobile marketing stand out. Luckily, this world is made of dreamers and innovators, and where there\u2019s a will there\u2019s a way. So today, I want to share with you 3 Powerful\u00a0Ways The Mobile Wallet Can Enhance Your Mobile Marketing.<\/p>\n

1. Digital\u00a0coupons and loyalty cards, but with a mobile marketing twist.<\/h3>\n

With Apple Pay<\/a> and Android Pay<\/a> on the rise, more consumers will be looking at their mobile wallet on a daily basis. And there\u2019s no better place to be than right where your customers are. Alongside mobile payments, the mobile wallet allows for digital coupons<\/a>, loyalty cards<\/a>, and even event and travel tickets. This can be used greatly to your advantage.
\nMobile coupons and digital loyalty cards are far superior than there paper predecessors and are capable of doing many things. But most importantly, they are capable of keeping you in the front of the customers mind and bringing them from the online world to to your offline store.<\/a> The mobile coupon is easy to distribute through online channels and\u00a0once it’s distributed, the magic happens.<\/p>\n

How about the mobile marketing twist?<\/h4>\n

When a customer uses a mobile coupon, there is a 72% chance it will remain in their phone<\/a>. Where it becomes a powerful connection between your business and the customer. Once you create another offer, you can go ahead and update the coupon that is already in there phone. They will then receive a notification right on their lock screen letting them know that the offer has been updated. This puts your business at the front of their mind and brings the customer right to your store. As if it was magic. Not even a Facebook page is capable of this connection.
\nOn top of that, you can notify customers of a new sale, a new product arrival, or even give them a friendly reminder that their coupon is about to expire. Customers minds will be very reluctant to block these messages because it’s not just another marketing message and it instead provides the customer real value. Making it a very effective mobile marketing tool.
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\"This<\/a>
This is the most powerful place to be within the mobile marketing atmosphere. Pushing notifications to the lock screen of your customers phone can nearly guarantee that they will see your message.<\/figcaption><\/figure><\/p>\n

2. Use Offers within iAd to incorporate your mobile wallet content directly in your ads.<\/h3>\n

If you have a budget, and are able to create value for the customer, iAd<\/a> can be a effective mobile marketing spend. But the key is to make sure your ad provides real value to the customer, not just another message introducing them to a brand or product. Those will quickly become\u00a0blocked by the consumers mind.<\/p>\n

Offers provides you with the opportunity to create value within your ads.<\/h4>\n

Luckily, creating value within a mobile add is actually rather easy with Offers<\/a>. \u201cOffers is a suite of services for marketers who want to develop customized, dynamic messages that consumers can save to Passbook(Wallet),\u201d Apple wrote on their blog<\/a>. Offers allows marketers to attach a mobile wallet offer directly into their iAd. Then, with a click of a button, the consumer can add the offer to Apple Wallet<\/a>, giving your business\u00a0that powerful connection with your customers. This feature is giving mobile marketing the ability to provide actual value to the customer. And as the mobile marketing airways continue to fill, only the marketing that provides the customer value will succeed.
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\"With<\/a>
With the simply click of this “Add to Apple Wallet” button. You now have a direct connection to your customers.<\/figcaption><\/figure><\/p>\n

3. NearMe.Is allows you to connect with your customers in a way that has never been seen before.<\/h3>\n

I saved this one for last for a reason. Because when it comes to standing out, this is a killer. Proximity marketing<\/a>\u00a0and the Physical Web<\/a>, powered by\u00a0beacon technology,\u00a0have already been labeled as the future of marketing. And NearMe.Is allows for you to get a jump start and stand out among the crowd.<\/p>\n

So what is NearMe.Is?<\/h4>\n

NearMe.Is is a Physical Web initiative that the uses Eddystone beacon technology<\/a> to broadcast a URL <\/a>directly onto a consumers phone, without the need for an app. This allows for the consumer to look for businesses that are near them, and visit the designated URL to check it out. Eliminating the need to compete with all of the other ads on billboards and in newspapers. You can place your brand right in front of the consumer, right on their mobile phone, right where they’re already looking. And I can’t think of anything more powerful than that.<\/p>\n

Don’t forget to add value with your NearMe.Is URL.<\/h4>\n

Now that you have captured your customers attention with NearMe.Is, it is still essential that you provide value. With this specific URL, you can provide customers with product information, your latest deals and sales, and then give them an offer that they can add directly into their Wallet. This will help bring them right to your store. So not only have you managed to get in the front of the consumers mind, but you were also able to provide them with something that will keep you connected no matter where they’re located.
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