{"id":7697,"date":"2015-10-20T17:44:37","date_gmt":"2015-10-20T17:44:37","guid":{"rendered":"https:\/\/passkit.com\/blog\/?p=7697"},"modified":"2015-10-20T17:44:37","modified_gmt":"2015-10-20T17:44:37","slug":"an-introduction-to-passkit-the-o2o-channel","status":"publish","type":"post","link":"https:\/\/passkit.com\/blog\/an-introduction-to-passkit-the-o2o-channel\/","title":{"rendered":"An Introduction To PassKit: The O2O Channel"},"content":{"rendered":"<p>The world never stops evolving. And neither do we.<br \/>\n3 years ago, we set out to simplify the mobile wallet. Since our start, the mobile wallet has become much more than <a href=\"https:\/\/passkit.com\/blog\/digital-loyalty-program-infographic\/\">digital loyalty cards<\/a> and coupons. Now, through both innovation and <a href=\"https:\/\/passkit.com\/blog\/mobile-wallet-case-study-heathrow-airport\/\">successful client experiences<\/a>, we have made the mobile wallet a medium in which the online and offline worlds connect. While these two worlds used to run in parallel, they now run as one. Inhibiting personalized engaging experiences that bring value to both the business and the consumer.<br \/>\nThe merging of the online and offline worlds has brought with it an opportunity that we couldn\u2019t be more excited to bring to you.<\/p>\n<h4>PassKit: The O2O Channel.<\/h4>\n<p><iframe title=\"Introduction to PassKit\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/mq8El6co-oI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h4>Why O2O and not just mobile marketing?<\/h4>\n<p><a href=\"https:\/\/passkit.com\/blog\/3-reasons-why-you-need-mobile-marketing\/\">Mobile marketing<\/a>\u00a0should be about more than just wanting to increase revenue and <a href=\"https:\/\/passkit.com\/blog\/brand-loyalty-the-game-is-changing\/\">brand loyalty<\/a>. While those are amazing byproducts, we believe that when paired with an O2O experience, mobile marketing is capable of providing much more. O2O\u00a0allows you to\u00a0connect and engage on a personal level with your customers,\u00a0providing real value instead of a hard sell. The O2O channel offers a complete, closed loop experience that allows for you to build a world in which relationships drive commerce. And <a href=\"http:\/\/www.passkit.com\" target=\"_blank\" rel=\"noopener\">PassKit<\/a> wants to work with\u00a0you to create that world.<\/p>\n<h4>A world driven by O2O<\/h4>\n<p>As seen in the video, O2O provides you with the ability to attract, engage, and excite your customers. O2O is all about driving customers from that online screen to offline experiences: in store, at events, and more. It\u2019s about utilizing online behavior to provoke an offline action in the\u00a0real world. Providing an unforgettable experience while building a lasting relationship with your customers.<\/p>\n<h4>We believe O2O is the future of both marketing and consumer engagement.<\/h4>\n<p>Now that you know who we are and what we believe. We want to know who you are and what you believe.<br \/>\nDo you see mobile as the future? Or will something else become the main screen?\u00a0Will proximity marketing live up to its potiential or be labeled as intrusive and fail to be adopted by consumers?<br \/>\nOr do you believe that\u00a0something else entirely will change the way businesses engage with their customers?<br \/>\nWe want to know what you think, because as I said earlier, we believe relationships are what make this world great and we want you to be apart of this.\u00a0We look forward to the future.<\/p>\n<h4>We are PassKit. The O2O channel.<\/h4>\n<p>Want to go more in depth on understanding the O2O channel? Check out\u00a0<a href=\"https:\/\/passkit.com\/blog\/o2o-the-opportunity-the-journey-and-the-future\/\">O2O: The Opportunity, The Journey, And The Future<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world never stops evolving. And neither do we. 3 years ago, we set out to simplify the mobile wallet. Since our start, the mobile wallet has become much more than digital loyalty cards and coupons. Now, through both innovation and successful client experiences, we have made the mobile wallet a medium in which the [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":7699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,15,31],"tags":[],"class_list":["post-7697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beacon","category-blog","category-mobile-wallet-2"],"_links":{"self":[{"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/posts\/7697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/comments?post=7697"}],"version-history":[{"count":0,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/posts\/7697\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/media\/7699"}],"wp:attachment":[{"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/media?parent=7697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/categories?post=7697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/tags?post=7697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}