\nWithout clear goals and a way to measure them, it can be difficult to build a well thought out digital marketing strategy. Once you have clear goals, you can then decide the best way to go about your digital marketing strategy. For example, if one of your goals is to generate new leads and build a better relationship with your customers, then content marketing may be the best route to take. But if you wouldn\u2019t have defined your goals ahead of time, you may have not realized that content marketing would be a good fit for your strategy.
\nI believe having clear goals is the best place to start. If you end up finding out you want to go a different direction you can always change your goals later. But trust me, it is better to start with goals rather than the marketing strategy itself.
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<\/a>2) Have a customer-centric mindset<\/h4>\n
Always focus on thinking like your customers. Every time you build an ad or a piece of content think about what you would want to see if you were a customer. Sometimes shifting to a customer-centric mindset is as simple as asking different questions. Instead of asking how to increase sales, ask how you can delight and \u201cwow\u201d the customer. This will help you shift your thinking and your strategy to become more customer-centric. While this may seem like a simple practice, a lot of brands fail at social media. The number one thing to remember is that social media is meant to be used for more than just broadcasting your message. Social media should be used to engage and build relationships with your customers and people within your industry. Placing your messages where your audience is, is one of the most important parts of your digital marketing strategy. In today\u2019s digital world, most of your messages will be seen on mobile. So this is where you are going to want to focus your messages. Personalization is a growing trend within digital marketing. There are many levels of personalization and I believe it\u2019s best to do it whenever possible. This may be as simple as personalizing emails or be as in-depth as personalized offers and discounts<\/a>. Remember, the more you are able to curate to each individual customer, the higher your conversion rate is likely to be. Your digital marketing strategy won\u2019t do any good if you don\u2019t place your content in front of the right audiences. Once you learn who your customers are(by having a customer-centric mindset), you need to figure out where they hangout. Are they on Twitter, Linkedin, or YouTube? This is extremely important. If your customers aren\u2019t on Instagram than that is not a channel you should focus your resources on. Discover the power of the mobile wallet channel. Check out Loopy Loyalty, the complete digital stamp card loyalty solution for small businesses.<\/a><\/p>\n Measuring brings us back to number one. Since you have clear campaign goals, you need to measure them to see if your digital marketing strategy is working. But don\u2019t focus on only measuring your campaign goals, rather try to measure as much as possible. The more data you have, the better off your strategy will be. In today’s digital world, every marketer must have a digital marketing strategy. The problem is that most people don’t even know where to begin when trying to enter the digital realm of marketing. To help you out, I put together the top 7 best practices for your digital marketing strategy. 1) Have Clear Campaign Goals […]<\/p>\n","protected":false},"author":8,"featured_media":8359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,24,30,31],"tags":[],"class_list":["post-8352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-ibeacon","category-mobile-marketing-2","category-mobile-wallet-2"],"_links":{"self":[{"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/posts\/8352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/comments?post=8352"}],"version-history":[{"count":0,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/posts\/8352\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/media\/8359"}],"wp:attachment":[{"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/media?parent=8352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/categories?post=8352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/tags?post=8352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nAnother way to help you become more customer-centric is by getting your customers involved. Regularly ask for their feedback<\/a> on their experiences and your products. Picking your customers brains about their industry can help tremendously when it comes to building your digital marketing strategy. The better you understand your customers, the better off your digital marketing strategy will be.<\/p>\n3) Have good social media practices<\/h4>\n
\nDon\u2019t be afraid to reach out and personally engage your audience on social media. But always remember not to spam people\u2019s inboxes. With a majority of today\u2019s society being social media savvy, they will immediately sniff out spam and your brand will lose all credibility.
\nAnother social media best practice is to keep your social media manager in house. No one knows your brand like your employees do. Your own employees will pay attention to the necessary details and not make careless mistakes that can damage your brand. The example I\u2019m referring to is the time when the official Blackberry account accidently tweeted from an iPhone.<\/a> That is not a mistake an in house employee would make. While it may be cheaper to outsource social media, I suggest keeping it in house if you have the choice.
\n<\/a>4) Remember that mobile is the main screen<\/h4>\n
\nMaking everything mobile friendly is the absolutely basics of your digital marketing strategy. There is a lot more you can do to incorporate mobile into your digital marketing strategy. If you\u2019re a retail store, you can use beacons and mobile wallet<\/a> to build a better relationship with your customers and dramatically increase your conversion rate. If you\u2019re an online business, you can place ads within apps and different social media sites so that you can better reach mobile customers.
\nWith the rise of buy buttons, mobile is going to continue to be a major factor in e-commerce. Not building your digital marketing strategy around mobile could be a huge mistake.
\n<\/a>5) Personalize as much as possible<\/h4>\n
\n<\/a>6) Target the right audiences<\/h4>\n
\nUltimately, being able to target the right audience<\/a> will come down to how well you know your customers. The more you know and understand your customers, the easier this will be.<\/p>\n7) Measure\u00a0everything<\/h4>\n
\nGood analytics will help you figure out what\u2019s working and what isn\u2019t. This way you can revisit your strategy and fix the areas that are lacking. Many marketers make the mistake of only measuring the main goals such as sales. But then once they meet their goal, they can\u2019t figure out exactly what lead them to meeting that goal. So one of the most important digital marketing best practices is to measure everything thing you can.
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\nHave more\u00a0digital marketing best practices that have worked for you? Share them in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"