{"id":8987,"date":"2016-03-16T13:34:10","date_gmt":"2016-03-16T13:34:10","guid":{"rendered":"https:\/\/passkit.com\/blog\/?p=8987"},"modified":"2016-03-16T13:34:10","modified_gmt":"2016-03-16T13:34:10","slug":"three-successful-loopy-loyalty-case-studies","status":"publish","type":"post","link":"https:\/\/passkit.com\/blog\/three-successful-loopy-loyalty-case-studies\/","title":{"rendered":"Three Successful Digital Loyalty Case Studies"},"content":{"rendered":"<p>We cover a large variety of topics on the PassKit blog, including loyalty, <a href=\"https:\/\/passkit.com\/customer-loyalty-and-engagement-report-2016\/\" target=\"_blank\" rel=\"noopener\">customer engagement<\/a>, <a href=\"https:\/\/passkit.com\/gemtot-beacons-eddystone-ibeacon-altbeacon\/\" target=\"_blank\" rel=\"noopener\">beacons<\/a>, mobile wallet and the online-to-offline channel. This specific post is going to feature three current users of <a href=\"http:\/\/loopyloyalty.com\" target=\"_blank\" rel=\"noopener\">Loopy Loyalty<\/a>. They all made a revenue-strategic and <a href=\"https:\/\/www.youtube.com\/watch?v=PFoK6dT0Dzc\" target=\"_blank\" rel=\"noopener\">environmentally friendly<\/a> choice by making their own digital punch cards, and I\u2019ll explain why with the following example.<br \/>\n<strong>Let\u2019s say you are a restaurant owner, and you engage with your clients by promoting paper stamp cards (ex. buy 10 get one free). This is what happens:<\/strong><\/p>\n<ul>\n<li>A tree needs to be <em>cut down<\/em>.<\/li>\n<li>The tree is then processed in a <em>factory<\/em>, generating pollution.<\/li>\n<li>Cards are <em>shipped<\/em> to your designer, who will produce\u00a0and <em>box them up<\/em>.<\/li>\n<li>Cards are then<em> shipped<\/em> to your restaurant, where a waiter needs to <em>stop what he\/she is doing<\/em> to receive the box and sign the invoice.<\/li>\n<li>The waiter then needs to take the cards to the desk and <em>processes them<\/em> (unboxing, storage etc).<\/li>\n<li>Each time a client wants a card, waiters have to <em>physically get<\/em> them.<\/li>\n<li>Customers often <em>lose or forget<\/em> their stamp-cards, and you <em>can\u2019t measure<\/em> how effective your program is performing.<\/li>\n<\/ul>\n<p><strong>Loopy Loyalty users, on the other hand, typically:<\/strong><\/p>\n<ul>\n<li>Set up a card design and campaign into the <strong>dashboard<\/strong> (30 \/ 60 min)<\/li>\n<li>Distribute their digital cards through <strong>different platforms<\/strong> (Social media, e-mail, SMS, QR codes etc.)<\/li>\n<li>Every time a customer needs a stamp, easily apply one through the <a href=\"https:\/\/itunes.apple.com\/us\/app\/loopy-loyalty-stamper\/id945301614?mt=8\" target=\"_blank\" rel=\"noopener\">stamper app<\/a>.<\/li>\n<\/ul>\n<p><strong>Advantages of a digital stamp-card:<\/strong><\/p>\n<ul>\n<li>No plastic or card <strong>waste<\/strong>, no factory <strong>pollution<\/strong>.<\/li>\n<li>Get <strong>analytics<\/strong> on customer behaviour (cards redeemed, time and date of redemption etc). This enables business to segment customer base on their preferences and deliver content that is relevant to them.<\/li>\n<li>Customers are quite unlikely to lose their phones, and therfore they <strong>won&#8217;t lose your card<\/strong> either.<\/li>\n<li>Send a <strong>lock-screen notification<\/strong> (like on whatsapp, <a href=\"https:\/\/www.youtube.com\/watch?v=YDutbYSKU78\" target=\"_blank\" rel=\"noopener\">watch an example here<\/a>) to promote an event or special offer, directly to the customer phone.<\/li>\n<li>Use <strong>location-based marketing<\/strong> with GPS locations and beacon interactions.<\/li>\n<\/ul>\n<p>As you can see, there is quite a big gap between the old-fashioned paper punch-card, and the much more innovative mobile wallet technology. Let&#8217;s have a look at the three case studies we promised in our title.<\/p>\n<h3>Case 1) Kape Tol Coffee (Philippines)<\/h3>\n<p><img decoding=\"async\" class=\"alignleft wp-image-9017\" src=\"https:\/\/dxjl3qy52c1o9.cloudfront.net\/wp-content\/uploads\/2016\/03\/10085800\/ktc-300x300.jpg\" alt=\"loyalty kape tol\" width=\"200\" height=\"200\" title=\"\">Kape Tol is a coffee shop in the Philippines, they started using Loopy Loyalty in 2015, and you can find out how they promoted their stamp-cards on Facebook by <a href=\"http:\/\/on.fb.me\/1M8k5tK\" target=\"_blank\" rel=\"noopener\">clicking here<\/a>.<br \/>\nThey opened another branch, and they are still using the digital stamp-cards. At Kape Tol, they didn&#8217;t know Loopy Loyalty is FREE. In fact, when they asked to purchase more cards but found out they didn&#8217;t have to pay, here&#8217;s what the answer we got: &#8220;<em>Wow! Amazing! Thanks so much<\/em>!&#8221;.<\/p>\n<h3>Case 2) Moments Lifestyle cafe (Hong Kong)<\/h3>\n<p>Moments Caf\u00e9 is a cozy restaurant in the heart of Hong Kong, where they\u00a0use Loopy Loyalty and mobile wallet technology to enhance customer engagement.\u00a0How it works is pretty simple, after eating at Moments (you can find it <a href=\"http:\/\/www.openrice.com\/en\/hongkong\/restaurant\/causeway-bay-moments-lifestyle-cafe\/169671\" target=\"_blank\" rel=\"noopener\">here<\/a>), you just\u00a0open your digital wallet and show your Moments loyalty pass. When you are\u00a0paying, the person who\u2019s attending you just scans the QR code on your\u00a0pass and a stamp is automatically added. On the 8th stamp you get to\u00a0redeem a free meal.<br \/>\nBelow is a picture of how Moments digital stamp-card looks on your phone.<br \/>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-9010\" src=\"https:\/\/dxjl3qy52c1o9.cloudfront.net\/wp-content\/uploads\/2016\/03\/10083852\/Moments.png\" alt=\"moments cafe hong kong pass\" width=\"969\" height=\"514\" title=\"\"><\/p>\n<h3>Case 3) OCHT college cafe &#8211; Ontario College of Health and Technology (Canada)<\/h3>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-9021\" src=\"https:\/\/dxjl3qy52c1o9.cloudfront.net\/wp-content\/uploads\/2016\/03\/10091058\/ocht.png\" alt=\"ocht cafe stampcard\" width=\"181\" height=\"131\" title=\"\">The stamp-card is implemented within a college cafe. Promotions and offers can always be updated, but at the moment you are allowed a free drink or food item after collecting 10 stamps. Also, to incentivise people to get the loyalty card, the college cafe offers a free stamp upon collection of a new card.\u00a0When we asked for feedback on Loopy Loyalty, OCHT answered: &#8220;<em>No complaints\u2026the card is working very well for us<\/em>.&#8221;<br \/>\nAs you could see, loyalty and engagement are dynamically growing and evolving toghether with technology. If you want to implement a similar solution for your business, pay us a visit on <a href=\"http:\/\/loopyloyalty.com\" target=\"_blank\" rel=\"noopener\">Loopy Loyalty<\/a>. We also recently released a report on customer loyalty and engagement explaining in details the current situation of customer loyalty, and hottest trends for 2016. You can easily <a href=\"https:\/\/passkit.com\/customer-loyalty-and-engagement-report-2016\/\">download it here<\/a>.<br \/>\nLastly, you might be interested in watching some of <a href=\"https:\/\/goo.gl\/N6dBIm\" target=\"_blank\" rel=\"noopener\">our YouTube Videos <\/a>on Mobile Wallet and Mobile Wallet Marketing. Stay tuned for our next updates!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We cover a large variety of topics on the PassKit blog, including loyalty, customer engagement, beacons, mobile wallet and the online-to-offline channel. This specific post is going to feature three current users of Loopy Loyalty. They all made a revenue-strategic and environmentally friendly choice by making their own digital punch cards, and I\u2019ll explain why [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,15,16,20,21,26,27,30,31],"tags":[],"class_list":["post-8987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beacon","category-blog","category-case-studies","category-customer-loyalty-2","category-gemtot-beacons","category-loopy-loyalty","category-loyalty","category-mobile-marketing-2","category-mobile-wallet-2"],"_links":{"self":[{"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/posts\/8987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/comments?post=8987"}],"version-history":[{"count":0,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/posts\/8987\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/media\/9062"}],"wp:attachment":[{"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/media?parent=8987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/categories?post=8987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/tags?post=8987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}