\nWhen the Dash program was first introduced, many people speculated whether or not it would catch on, but Amazon says that it has.
\n\u201cCustomers are using Dash buttons more than once a minute,\u201d says Daniel Rausch, Director of Amazon Dash.
\nFor a full list of brands, check out the press release here<\/a>.<\/p>\n
Why is this important?<\/h4>\n
The success of the Dash program should be noted by marketers because the concept has now been proven. People want a simple way to order and pay for their items. It also gives brands an opportunity to push a lot of product sales through Amazon. Being apart of the Dash program should be a goal for every company, since nothing\u2019s better than being a single push of a button away from your customers. Facebook proves that they are putting a major focus on winning the live video battle verses Twitter\/Periscope. The company just announced a new set of features for Facebook Live, along with giving\u00a0Facebook Live’s icon a new location right on the homepage of the app, replacing the current Messenger icon.<\/p>\n Livestreamers can now broadcast their stream into groups and events. This is important for marketers because as live streaming continues to grow, it gives brands a new avenue to connect with their audience and build relationships. With both Twitter and Facebook putting a heavy emphasis on live streaming, it will be around for awhile. Meaning it is best to bring your brand advocates up to date on the features and to begin building a strategy on how you can use live streaming to grow your brand awareness. For more information, check out this post from Facebook.<\/a>
\nhttps:\/\/www.youtube.com\/watch?v=EHMXXOB6qPA
\nSource: MarketingLand<\/a><\/p>\nFacebook expands Facebook Live, placing in front and center in the app.<\/h3>\n
Some of the new Facebook Live features include:<\/h4>\n
\nFacebook Live videos now include the same Reactions recently rolled out for posts earlier this year<\/a>, giving viewers the ability to show how they feel about a video with one of Facebook\u2019s reaction emoticons. This is even better than Periscopes tap to like feature.
\nAccording to Facebook, the reactions will appear in real time and disappear quickly, giving broadcasters and viewers a sense of how people are reacting during different points of the video. \u201cIt\u2019s like hearing the crowd applaud and cheer,\u201d says Facebook. This feature is incredibly similar to Periscopes.
\nAnother new feature is the addition of five new filters for live videos, making it possible for a broadcaster to doodle or draw on their live video as it\u2019s being broadcast.
\n![\"marketing\"](\"https:\/\/dxjl3qy52c1o9.cloudfront.net\/wp-content\/uploads\/2016\/04\/07022031\/live-creative-tools-ios.png\" "\\"\\"")
\nDon’t forget about\u00a0the analytics side. Facebook Live lets you view the analytics for total number of views along with \u201cViewers During Live Broadcast,\u201d which is a visual representation that shows the number of viewers during different moments throughout a live broadcast.<\/p>\nWhy is this important?<\/h4>\n
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