{"id":9364,"date":"2016-05-05T16:42:55","date_gmt":"2016-05-05T16:42:55","guid":{"rendered":"https:\/\/passkit.com\/blog\/?p=9364"},"modified":"2016-05-05T16:42:55","modified_gmt":"2016-05-05T16:42:55","slug":"weekly-marketing-roundup-9","status":"publish","type":"post","link":"https:\/\/passkit.com\/blog\/weekly-marketing-roundup-9\/","title":{"rendered":"Weekly Marketing Roundup"},"content":{"rendered":"<p>Every week, updates are released, products are announced, or an event happens that could potentially affect your marketing strategy. Some things spell disaster while others scream opportunity. So each week, I\u2019m going to provide you with some updates from the news that could affect your marketing strategy, for either better or worse. So checkout this week\u2019s weekly marketing roundup.<\/p>\n<h4>The wearables industry is just warming up<\/h4>\n<p>Right now, there are a number of different smartwatches on the market. And many more are set to be released throughout 2016. But even with all the different options, there still hasn\u2019t been an option for people who still want to wear a classic watch. Until now.<br \/>\nThe Link smart clasp gives people the ability to have a smartwatch paired with their favorite classic watch. The Link is the same as other smartwatches as it connects via bluetooth and even can make payments via NFC. Check out the video below to see the Link in action.<br \/>\n<iframe title=\"LINK: The World&#039;s First and Only Smart-Clasp\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/qylRULO6P7s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h4>Why is this important?<\/h4>\n<p>This is important because it continues to show that companies are putting a lot of money into the future of the wearable industry. While wearables have received some negative criticism for low initial adoption rates, adoption rates are on the rise. This industry is something that you are going to want to pay close attention to throughout the rest of 2016. With more smartwatches and futuristic tech like the Link being released, wearables will become an extremely relevant part of your marketing strategy.<br \/>\n<figure id=\"attachment_9365\" aria-describedby=\"caption-attachment-9365\" style=\"width: 620px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/dxjl3qy52c1o9.cloudfront.net\/wp-content\/uploads\/2016\/05\/05012635\/Payment-1_sisnw5.jpg\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-9365 size-full\" src=\"https:\/\/dxjl3qy52c1o9.cloudfront.net\/wp-content\/uploads\/2016\/05\/05012635\/Payment-1_sisnw5.jpg\" alt=\"NFC payments are an essential part of wearables.\" width=\"620\" height=\"413\" title=\"\"><\/a><figcaption id=\"caption-attachment-9365\" class=\"wp-caption-text\">NFC payments are an essential part of wearables.<\/figcaption><\/figure><br \/>\nSource: <a href=\"http:\/\/mashable.com\/2016\/05\/03\/wearatec-smart-watch-clasp\/#bbVRbqpRAEqT\" target=\"_blank\" rel=\"noopener\">Mashable<\/a><\/p>\n<h4>Instagram carousel ads now support videos<\/h4>\n<p>According to a recent release from Instagram, Taco Bell, Airbnb, Macy\u2019s and ASOS have begun testing video ads in the carousel. The carousel ad format itself isn\u2019t new; Instagram <a href=\"http:\/\/marketingland.com\/instagram-offers-new-clickable-carousel-ads-120442\" target=\"_blank\" rel=\"noopener\">launched it more than a year ago<\/a>, but only with still images.<br \/>\nCarousel ads can now be a combination of photos and videos and can run up to 60 seconds worth of content. While the new feature is only being tested with a few select brands, \u201cgeneral availability will be released in a couple of weeks.\u201d<\/p>\n<h4>Why is this important?<\/h4>\n<p>Instagrams new feature gives brands another way to stand out to their customers and gain more followers. Instagram has proven to be an extremely powerful tool for marketers in the past and this will further help brands expand their social media reach. Stay on the lookout for full updates.<br \/>\n<figure id=\"attachment_9367\" aria-describedby=\"caption-attachment-9367\" style=\"width: 652px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/dxjl3qy52c1o9.cloudfront.net\/wp-content\/uploads\/2016\/05\/05013123\/instagram-carousel-01-2015.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-9367 size-full\" src=\"https:\/\/dxjl3qy52c1o9.cloudfront.net\/wp-content\/uploads\/2016\/05\/05013123\/instagram-carousel-01-2015.jpg\" alt=\"Instagram&#039;s carousel ads can now play video and images in the same ads. \" width=\"652\" height=\"367\" title=\"\"><\/a><figcaption id=\"caption-attachment-9367\" class=\"wp-caption-text\">Instagram&#8217;s carousel ads can now play video and images in the same ads.<\/figcaption><\/figure><br \/>\nSource: <a href=\"http:\/\/marketingland.com\/instagrams-carousel-ads-now-support-60-second-videos-175681\" target=\"_blank\" rel=\"noopener\">MarketingLand<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every week, updates are released, products are announced, or an event happens that could potentially affect your marketing strategy. Some things spell disaster while others scream opportunity. So each week, I\u2019m going to provide you with some updates from the news that could affect your marketing strategy, for either better or worse. So checkout this [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":9365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-9364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/posts\/9364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/comments?post=9364"}],"version-history":[{"count":0,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/posts\/9364\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/media\/9365"}],"wp:attachment":[{"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/media?parent=9364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/categories?post=9364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/passkit.com\/blog\/wp-json\/wp\/v2\/tags?post=9364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}