{"id":9377,"date":"2016-05-10T15:54:28","date_gmt":"2016-05-10T15:54:28","guid":{"rendered":"https:\/\/passkit.com\/blog\/?p=9377"},"modified":"2016-05-10T15:54:28","modified_gmt":"2016-05-10T15:54:28","slug":"kohls-latest-retailer-to-integrate-mobile-payments-and-loyalty","status":"publish","type":"post","link":"https:\/\/passkit.com\/blog\/kohls-latest-retailer-to-integrate-mobile-payments-and-loyalty\/","title":{"rendered":"Kohl's Is The Latest Retailer To Integrate Mobile Payments And Loyalty"},"content":{"rendered":"

Kohl\u2019s is the latest retailer to integrate their loyalty program with Apple Pay. Kohl\u2019s announced last week that they are now integrating their Yes2You loyalty platform with Apple Pay so that customers can earn loyalty and pay, all with just one tap with their smartphone. This makes Kohl\u2019s the second retailer behind Walgreens to integrate their loyalty and mobile payments systems. Kohl\u2019s understands the advantages of blending the physical and digital worlds and wants to be at the forefront of this revolution.
\n\u201cKohl\u2019s is blending the physical and digital shopping experiences in more ways than ever before. Offering conveniences to Kohl\u2019s customers that make it easy for them \u2013 like a \u00a0seamless one-tap checkout in Apple Pay that integrates our value-driven Yes2You Rewards loyalty program \u2013 is one of the ways that we are leading as an omnichannel retailer,\u201d said Ratnakar Lavu, Kohl\u2019s chief technology officer.\u201c We are continuing to innovate in mobile to provide an easy, seamless shopping experience whether it\u2019s our mobile payment offerings, the features and functionality on Kohl\u2019s mobile app or the Kohls.com experience on smartphones and tablets.\u201d
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A photo the Kohl’s tweeted back in June during WWDC.<\/figcaption><\/figure>
\nKohl\u2019s appears to understand the importance and power that mobile has in the retail environment. However, the question remains as to whether or not Kohl\u2019s will be able to successfully pull this off. Here are some of the keys to success that Kohl\u2019s will want to take into consideration.<\/p>\n

How Yes2You works<\/h4>\n

Kohl\u2019s loyalty program is called Yes2You and it is a points based system where members earn money for each dollar spent. Members can access Yes2You through both the Kohl\u2019s app and online. What makes Yes2You different than most loyalty programs is that members can add offers and coupons into their Yes2You wallets and store them all on their phone rather than having to carry the paper coupon around. This is really good news for Kohl\u2019s because most of their members are using their phones to redeem coupons anyways, so adding mobile payments to the mix is natural.
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Advice for Kohl\u2019s<\/h3>\n

1. Make it easy to integrate into Apple Wallet<\/h4>\n

As of now, I am unable to add my Yes2You loyalty card into my Apple Wallet. I am not sure if that is because my store doesn\u2019t offer it or if I just simply can\u2019t figure out how. 9to5Mac has reported that Kohl\u2019s has advised that you can use any payment card provided that you\u2019ve added your Yes2You card to Apple Wallet and that you don\u2019t have to use your Kohl\u2019s Charge card. This means that I should somehow be able to add my Yes2You loyalty card into Apple Wallet.
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2. Make sure it works<\/h4>\n

Customers can become very upset when they don\u2019t receive the loyalty points that they should have simply because the system doesn\u2019t work currently. Kohl\u2019s needs to make sure that their system is working properly before they roll this out. Walgreens didn\u2019t make it clear as to which stores had their mobile loyalty card system up and running and when I went to test it out, no one could figure out why. Check out the video below of me attempting to use the Walgreens loyalty card the day it came out.
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