{"id":9850,"date":"2020-10-14T16:07:19","date_gmt":"2020-10-14T16:07:19","guid":{"rendered":"https:\/\/passkit.com\/blog\/?p=9850"},"modified":"2022-09-23T11:48:57","modified_gmt":"2022-09-23T11:48:57","slug":"how-to-set-up-and-run-your-digital-coupon-campaign","status":"publish","type":"post","link":"https:\/\/passkit.com\/blog\/how-to-set-up-and-run-your-digital-coupon-campaign\/","title":{"rendered":"How to set up and Run your digital coupon campaign"},"content":{"rendered":"

Important Note: CherryPie is no longer supported.<\/h3>\n

PassKit released the all new PassKit Platform<\/a> in early 2020. This platform incorporates decades of experience designing, developing and implementing world class mobile wallet solutions<\/a> for some of the biggest international brands. And at the same time, working with small businesses all over the world to help them access the cool capabilities of Apple Wallet and Google Pay<\/a> passes. We have combined these rich learnings, proven best practices and ever growing knowledge, to deliver you the very best mobile wallet management platform<\/a>. A platform where you can extend your mobile reach by quickly integrating Apple Wallet and Google Pay Passes into your business. Into your processes. Into your systems. And most importantly into your customer experience<\/a>.<\/p>\n

PassKit now delivers dedicated modules to solve your specific business use cases. No longer do you need to waste time learning about \u2018passes\u2019 language. No longer do you need to study mobile wallet<\/a> terminology. You now work with Mobile Wallet API\u2019s designed around your business processes; your language. A language you are already familiar with. The latest platform currently covers:<\/p>\n

TRY THE NEW PASSKIT\u00a0PLATFORM FOR FREE \u2013 UNLIMITED TEST PASSES<\/a><\/h4>\n

——-<\/p>\n

Ever wondered whether coupons existed in digital form? Well incase you have: they do. Through CherryPie, you can create and launch your own digital coupon campaign. In this blog we will aim to take you through a step by step process on how you can set up and run your own digital coupon campaign. Ideal for any type of business, The PassKit Portal<\/a> enables you to create your own digital coupons which can then be accessed through the customer\u2019s phone. Ideal for marketing offers, the digital coupon displaces the need for paper coupons: whilst also giving businesses a much more direct communication channel with their customers. Never has customer engagement been so personal and direct. Through the use of beacon technology, coupons created through CherryPie can appear on the customer\u2019s phone as they are walking past a certain location; grasping their attention of a particular deal that they probably were oblivious to before. With CherryPie, your business will now be able to market and distribute offers faster than ever. So if you want to give it a try and see how simple it really<\/i> is: then carry on reading!\u00a0
\n<\/a>
\nThe digital coupons best practices:\u00a0<\/strong>
\nThere are many great advantages and practices with using digital coupons. The fact that coupons can be accessed digitally and redeemed digitally, gives it an enormous advantage over using paper coupons; whilst also giving it a more environmentally friendly edge over them as well. Customers can be alerted of offers that they may have otherwise been ignorant to. The digital coupon also allows you to target a specific demographic of customer, therefore simplifying the process of appealing to a target market. Furthermore the ease of redemption that comes with the digital coupon campaign is also something that can be seen as one of its best practices. Gone are the days that customers have to go out and source paper coupons once they have redeemed an older one. Now, their digital pass will simply refresh to a new deal or promotion (if there is other promotions available straight away) or will remain in their mobile wallet until a new offer is available – something that they will also be notified about. These are just a handful of the best practices that digital coupons have to offer. Learn how to set up your own campaign, how to run it and find out for yourself all of the great practices that it has!
\n<\/b><\/p>\n

Setting up your coupon campaign:<\/b>
\nBefore you are able to start your campaign you will have to edit your profile. You can do this by clicking on the the dropdown in the top right of the screen, and then selecting \u2018Edit Profile\u2019 add your name, select your country, and update your password!<\/p>\n

\"Screen\"Screen<\/a>
\nAdd clients:<\/b>
\nWhen you fire set up your CherryPie account, your first client by default is yourself! Therefore it is important for you to create different clients, also for the reason that all of the contacts, assets, campaigns, and templates are stored per client and cannot be copied over. That means that each client\u2019s coupon is different to the other one. Make sure that you are working on the right client every time you use CherryPie!<\/p>\n

In order for you to switch between clients just simply go to the top right of the screen and select your client from the dropdown list.<\/p>\n

\"Screen
\nAdd assets:<\/b>
\nThis is where you\u2019ll need to store all your image assets, which then can be used in the pass, email template, and landing page. Don\u2019t worry about cropping it to be the right size – we have cropping tools in the \u2018design\u2019 section of creating your pass and adding it to the landing page.<\/p>\n

Go to Assets \u2014> Images \u2014> Add an Image
\n\"ScreenEnter a name for that imge and add a description or tag (for search purposes), then select your image or drag and drop it in the box.
\n\"Screen<\/b>
\nAdd Locations:<\/b>
\nAdd and store locations for location-based lock screen alerts<\/a> with passes. This will trigger a lock screen message whenever that device is within the range of the GPS coordinates.<\/p>\n

Go to Assets \u2014> Locations \u2014> Add a Location
\n\"Screen
\nEnter a name for that location and type in the address to search for it on the map. Click and hold to position the map marker in the exact location you want it and the latitude and longitude will automatically be generated.<\/p>\n

To enable GPS lock screen message to appear only above a certain height (i.e. on the 60th floor of a building), add in the altitude in meters.
\n\"Screen<\/b>
\nAdd Beacons:<\/b>
\nAdd and store beacons for proximity-based lock screen alerts with passes. This will trigger a lock screen message whenever that device is within range of a beacon.<\/p>\n

*note, it isn’t a must to have beacons in your digital coupon campaign. You can still promote your offers by sending push notifications – this will be demonstrated later.<\/p>\n

Go to Assets \u2014> Beacons \u2014> Add a Beacon\"Screen
\nOption 1:\u00a0Enter in a name (i.e. GemTot USB) and a UUID is automatically generated for you. This is the default UUID for GemTot Beacons.\"Screen
\nOption 2:\u00a0If you already have a UUID, enter your UUID in the \u2018Name\u2019 field. If your UUID is valid, it will be the same in the UUID field. Ensure that you\u2019ve added hyphens in the right place of the UUID like this: 19d5f76a-fd04-5aa3-b16e- e93277163af6.
\n\"Screen<\/b>
\nAdd Email templates:\u00a0<\/b>
\nCreate and store plain-text or HTML email templates<\/a> so that you can distribute passes and launch campaigns to your contact list straight away. If you\u2019ve set up customer segmentations, you can also send emails to specific segments only.<\/p>\n

Go to Assets \u2014> Emails \u2014> Add an Email
\n\"Screen
\n\"Screen Here are some shortcodes you can use in your email
\n<\/a>
\n\u2022 #{passlink} – the URL of the pass
\n\u2022 ${FirstName} – Field that can be edited by
\ncustomers
\n\u2022 #{Balance} – Field that cannot be edited
\nby customers<\/p>\n