Using Apple Pay in its current form makes paying easier as well as transaction times faster. But in true Apple fashion, it still isn’t enough. Which is why they’ve now decided to add a feature that will make using Apple Pay even faster.
Currently, Apple Pay only activates once you tap your iPhone against an NFC terminal. It then brings up Apple Pay and allows for authentication. But users can soon eliminate this step when using Apple Pay within iOS 9.
Available in September with iOS 9, users will be able to pre-launch Apple Pay and activate the transaction before arriving at the register. Then they will quickly tap and pay with no waiting time. Completing the transaction instantly. Which is a blessing when you consider current check-out queue times. Using Apple Pay UK and this new feature might even be faster than an Oyster Card.
How does using Apple Pay’s new feature work?
By double tapping the home button from the lock-screen, you can bring up Apple Pay, scan your fingerprint, and authenticate it so that your ready for checkout. Having a feature like this will be especially useful in the London Underground, when speed is very important.
And when Apple’s new patent comes into fruition for peer-to-peer payments, it’s going to make splitting the bill a piece of cake.
“You’ll be able to send money using Apple Pay faster than you can say IOU” – Ric Dunn, Creative Director at PassKit
Why is using Apple Pay’s new feature worth it?
One of the complaints Apple has received from its customers who are using Apple Pay, is that the transaction time is too slow for the London Underground and that they feel they are holding up the line. By adding a feature like this Apple hopes to solve that problem.
What does using Apple Pay’s new feature mean for mobile wallet?
One of the key advantages of using a mobile wallet is that it’s fast and convenient. We see this has a main focus of mobile wallet providers. They want to provide the fastest and most convenient form of mobile transactions and Apple Pay just got one step closer to achieving this goal. Which means this will also work for non-payment content, like loyalty cards and coupons.
But this also shows that mobile wallets are still in their adolescence. While this seems like a minor and easy fix, it’s a fix that could have only come about through experience. Using Apple Pay, making mobile payments and mobile transactions are still in the experimental stage and will be for awhile, so its important that we keep using them and seeking new ways they can be improved.
As we see the mobile wallet grow, we will also see innovation grow with it. Soon, innovation will allow for Apple Pay to communicate with an iBeacon, pulling up Apple Pay at the register without requiring anything from the user. It’s innovation like this, that makes it an exciting time for mobile payments and the mobile wallet industry. It’s not a matter of if, but only a matter of when we will see mobile wallets take off.
To read more about mobile wallet, click here
To read more about Apple Pay, click here
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