A loyalty program can help your brand connect with customers in newfound ways. By rewarding your most valued patrons, you’ll encourage recurring purchases and ultimately raise overall profits for the long term. Indeed, it’s common knowledge that keeping a customer costs
The world is becoming increasingly contactless as more customers and companies move away from cash and other physical payment modes. Apple Wallet is a popular example of the remote buyer trend — where shoppers can purchase what they want, when
Customers expect a frictionless, seamless, engaging experience and yet only 10% of businesses today are delivering a connected online to offline experience. We enable businesses to leverage the power of Apple Wallet and Google Pay, native applications in those operating
Google is making it possible to store digital versions of either COVID-19 test results or vaccination cards on your Android device. The company has announced a new update for the Passes API, which will allow developers at healthcare organizations and
Many companies have tried various customer loyalty programs in the past, from punch tickets to membership cards. These methods worked for a few years with customers returning for repeat purchases. Essentially, a loyalty program creates an organic customer cycle with
Digital membership cards drive stronger connections with the most valuable members. Traditionally, these membership programs involved physical membership cards printed and distributed to individuals who signed up for a list. However, with the rise of technology, more organizations have opted
Customer retention should be a priority for all businesses. However, this is more so for small businesses that lack the funds for mass marketing (consistently attracting fresh waves of clients). Research shows that customer retention has significant benefits. Specifically, a
