What is Mobile Marketing

Mobile Marketing: A Direct Path to Your Customer’s Heart  Mobile marketing, when done well, is the shortest, surest path to your customer and an effective way to build brand affinity and loyalty. It is an opportunity to engage directly with the

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Nicholas Bortoluzzi

Digital Loyalty – Beacons lighting the way to the future

Transition From Traditional Couponing to Loyalty One of the revolutionary steps lays on the capability to integrate couponing into digital loyalty programmes, which themselves are evolving to keep pace with consumers’ behavioural patterns. In the United States, several retailers, including

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