One system, many use cases
Loyalty, membership, offers, gift cards, tickets, and boarding passes can all run from the same platform.
Why PassKit
The complete wallet platform, from launch to lifecycle.
PassKit brings together the operational wallet capabilities teams need, with a practical path from a business-led launch to deeper technical integration across Apple Wallet and Google Wallet.
- Apple + Google Wallet
- Cross-Use-Case Platform
- Business + Dev Teams
- Measured Lifecycle
Trusted to scale
One system. Less friction.
PassKit helps you avoid fragmented tools, manual workarounds, and disconnected reporting by bringing pass design, customer records, updates, scanning, launch pathways, and measurement together.
Portal + APIs + SDKs
Business teams can launch quickly, and developers can step in when the programme needs deeper integration.
Built-in operational breadth
Design, enrolment, delivery, updates, scanning, and analytics are all part of the platform before deeper integrations are added.
Optimisation after launch
Use lifecycle, installation, distribution and operational data to improve the programme after launch.
Build versus buy
Build the wallet experience, not the wallet infrastructure.
PassKit handles the Apple Wallet and Google Wallet platform layer, so your team does not need to build, test, and maintain its own pass server. Launch with the tools you need today, then integrate with your existing systems when the workflow calls for it.
- Replace separate design tools, update processes, and reporting views with one place to run the programme.
- Support both Apple Wallet and Google Wallet without splitting the programme across different workflows.
- Reduce launch friction for business teams while keeping developers in control of the long-term architecture.
- Run wallet programmes as useful customer journeys rather than static replacements for plastic or paper.
What you get
Why PassKit.
It is not just a way to create passes. It gives teams one place to launch, run, connect, and improve wallet programmes.
Run the full program on one platform.
PassKit covers design, enrolment, delivery, validation, management, and measurement without requiring a different stack for each step.
Let business teams run the programme after launch.
Manage live passes, member records, updates, delivery, and scanning workflows without pushing everything back into custom engineering.
Connect wallet to the rest of the business.
Connect customer, commerce, ticketing, and automation workflows through integrations, APIs, SDKs and webhooks.
Track performance and improve over time.
Understand installation, distribution and pass activity so wallet programmes can improve after launch.
See it in context
See the proof that matters to your team.
Explore the use cases, platform depth, what's included, and implementation routes that usually decide whether PassKit is the right fit.
Use cases
See the main wallet programmes you can launch.
Explore the wallet journeys PassKit supports and find the one that matches what you want to run.
Explore use cases
Live passes
See how passes stay current after launch.
Updates turn passes into something customers can keep using instead of something they save once and forget.
View lifecycle management
What's included
See what comes with the platform.
Review the capabilities included in PassKit so you can see what is already covered before you commit.
See what's included
Connected workflows
See how wallet connects to the rest of the business.
Integrations, APIs, and webhooks make wallet part of the operating stack, not a side channel.
Explore integrations
Developers
Launch fast. Developers can go deeper.
The Portal and templates cover fast launch paths. APIs, SDKs, gRPC, and deeper integrations cover technical ownership.
Explore implementation paths
Built for real teams
Launch fast. Go deeper when you need to.
Business teams can design, issue, and run programmes in the Portal. Developers can step in when the workflow needs deeper integration, automation, or system ownership.
For product, loyalty, and operations teams
Get live quickly.
Use guided examples, templates, and the PassKit Portal to launch and run wallet programmes without starting with a long custom build.
- Guided templates
- Portal workflows
- Live updates
- Post-launch analytics
For developers
Integrate when the workflow needs it.
QuickStarts, SDKs, APIs, and event-driven routes support deeper technical ownership without rebuilding the basics from scratch.
- QuickStart repos
- Reusable SDKs
- APIs + gRPC
- Event webhooks
Next steps
Know what's included. Plan your launch.
Everything you need to evaluate PassKit and move from first idea to launch.
Start with the essentials: what's included, how pricing works, and the fastest path to launch.
See what's included before you estimate cost.
Review the included operational capabilities first, then move into the calculator when you want a commercial estimate for your deployment.
See what's includedLaunch quickly. Add technical depth if needed.
Templates and the Portal support fast launch. Developer entry points support deeper technical ownership when it becomes part of the plan.
See launch options
FAQ
Common questions teams ask when comparing PassKit.
These answers cover the main questions that come up when teams are deciding whether to buy one platform, assemble separate tools, or build more themselves.
Why use PassKit instead of separate tools for each wallet program?
Separate tools often create fragmented data, inconsistent operations, and extra implementation overhead. PassKit gives teams one foundation across multiple use cases, wallets, and lifecycle workflows.
Is PassKit mainly an API product?
No. APIs, SDKs, gRPC, and webhooks are important parts of PassKit, but they sit inside a broader SaaS platform that also includes design, delivery, operations, updates, scanning, and analytics.
Is PassKit only for developers?
No. Business teams can launch and manage programs through the Portal and templates, while developers can extend the platform through APIs, SDKs, gRPC, and webhooks when deeper system integration is needed.
Can PassKit fit into existing CRM, commerce, or ticketing workflows?
Yes. The platform is designed to work with operational systems rather than sit apart from them, using integrations, APIs, and event-driven pathways to keep wallet experiences synchronized.
Does PassKit help after launch, or only with initial pass creation?
PassKit is built for ongoing management as much as launch. Teams use it to update live passes, coordinate engagement, and measure adoption and performance over time.