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Intelligent wallet delivery

One URL for every wallet installation journey.

Use Pass URLs to send customers to the right Apple Wallet or Google Wallet experience automatically across email, SMS, QR codes, websites, and more.

Start free Explore examples Pass distribution
  • One URL for Every Device
  • Intelligent Delivery
  • Better Wallet Installation
  • Higher Conversion
An animated flow showing template, data and certificate creating one unique Pass URL that is distributed through email, SMS, web and QR before device detection routes visitors to iPhone, Android or desktop experiences.
Why this matters

Make every save simple.

Customers arrive from different devices, browsers, and channels. PassKit removes the guesswork by routing each visitor to the best wallet installation experience automatically.

One URL for every campaign

Use the same Pass URL in email, SMS, websites, QR codes, and paid campaigns.

Higher installation rates

Help more customers reach a working wallet flow on the first try.

Less customer confusion

Customers do not need to figure out Apple Wallet versus Google Wallet for themselves.

Less support overhead

Reduce failed installs, unsupported downloads, and avoidable support questions.

Delivery path

Make wallet installation feel simple on every device.

Pass URLs work best when customers should be able to add the pass immediately without confusing instructions or unsupported downloads.

  • Use one intelligent Pass URL across email, SMS, QR codes, websites, and paid campaigns.
  • Send every visitor to the best wallet installation journey for their device automatically.
  • Remove the need to build your own device detection and wallet routing logic.
  • Keep customer journeys simpler and improve conversion from the first click to wallet installation.
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A Pass URL opened in a desktop browser, showing a pass preview and QR code for cross-device installation.
Why teams use pass URLs

What Pass URLs help you do.

Give every customer a simple, reliable way to add a pass to their wallet, without building and maintaining the installation flow yourself.

One URL

Use one link across every channel.

Keep campaigns simpler with a single Pass URL for every customer touchpoint.

Campaign fit

Match the installation journey to the device.

Guide iPhone, Android, and desktop visitors into the right wallet experience automatically.

Simplicity

Remove device detection work.

Skip the custom routing logic that many teams build for themselves.

Conversion

Improve wallet adoption.

Make it easier for more customers to complete the save journey.

FAQ

Questions teams ask about pass URLs.

Common questions about direct pass delivery.

What is a pass URL in PassKit?

It is one intelligent URL that routes each visitor to the best wallet installation experience for their device and channel.

When should we use pass URLs instead of a form?

Use a pass URL when the customer should be able to save the pass immediately. Use an enrollment flow when the business needs customer data before issuing the pass.

Can pass URLs be used in campaigns?

Yes. They work well in email, SMS, QR codes, websites, print, and partner-led campaigns where the save step should be fast and simple.

Do pass URLs replace other distribution methods?

No. They are one strong option inside a wider pass distribution strategy that may also include forms, imports, apps, or connected workflows.