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Platform

Run the wallet lifecycle from one platform.

Design, issue, deliver, validate, update and extend wallet experiences across Apple Wallet and Google Wallet, then use lifecycle data to improve how the programme runs.

  • Cross-Use-Case System
  • Apple + Google Wallet
  • Portal + APIs
  • Post-Launch Optimisation
The current PassKit Portal designer workspace.
Platform overview

Run wallet beyond launch.

Use one lifecycle map to understand where design, delivery, validation, updates, integration and operational insight fit together. A code can support a scan; PassKit helps your business create and manage the branded, connected wallet experience around it.

Everything needed to run wallet programmes end to end.

PassKit brings together the tools to design, deliver, manage, measure and connect digital wallet programmes.

Design

Design and launch from a shared platform.

Create Apple Wallet and Google Wallet experiences with Pass Designer, reusable templates, and the certificate setup needed to get programmes live.

  • Pass Designer
  • Templates
  • Certificate management
Capture

Capture data and issue passes through the path that fits your team.

Collect customer details through enrolment flows, issue passes through the Portal or APIs, and support structured launches through CSV import and batch operations.

  • Enrolment pages
  • APIs and SDKs
  • CSV import and batch operations
Deliver

Deliver passes through built-in wallet distribution journeys.

Use device-aware landing pages, unique pass URLs, and built-in email distribution so customers can save passes without extra app friction.

  • Pass landing pages
  • Pass URLs
  • Built-in email distribution
Validate

Validate, operate, and keep live programmes accurate.

Support scanning with PassReader, manage live pass records in the Portal, and keep balances, access rights, offers, and member details current over time.

  • PassReader scanning
  • Portal management
  • Pass updates
Extend

Measure performance and connect PassKit to the rest of your stack.

See how passes move through their lifecycle, connect key events to your workflows, and extend the platform with analytics, webhooks, automation, APIs, and developer tools.

  • Analytics
  • Webhooks and automation
  • Integrations and developer tooling
What's included

See what you get in one platform.

PassKit brings together design, enrolment, delivery, Portal operations, updates, PassReader, analytics, APIs, and automation in one subscription. Use the pricing pages for the full commercial detail.

Included as standard

  • Pass Designer, templates, and certificate support
  • Data collection pages, pass URLs, landing pages, and email delivery
  • Portal management, pass updates, and batch operations
  • PassReader, analytics, APIs, SDKs, webhooks, Zapier, and Make

Why teams choose PassKit

  • Everything you need to launch, manage, and grow mobile wallet passes in one platform
  • Spend less time integrating tools and more time delivering customer experiences
Built for the full lifecycle

Keep wallet useful over time.

Programmes need enrolment, delivery, scanning, live record management, updates, and connected workflows after launch. The platform helps you run that day-to-day reality, not just create the pass once.

  • Run loyalty, membership, offers, tickets, and more from one platform instead of stitching together separate tools.
  • Keep passes synchronised with programme changes, operational data, and business workflows.
  • Launch in the Portal, then extend with code when the workflow needs it.
  • Use lifecycle and operational data to improve the programme over time, not just at initial launch.
A flow showing business systems
      sending instructions to PassKit, which provides wallet infrastructure for
      Apple Wallet, Google Wallet, and operations.
Go deeper

Explore the platform.

The main platform questions usually centre on live updates, integrations, analytics, or security.

Keep customers up to date

Manage live pass content after distribution.

Update balances, tiers, access details, schedules, messages, and pass information without replacing the pass.

Lifecycle management
Integrations

Fit wallet into the systems already running the business.

Connect CRM, commerce, ticketing, loyalty, messaging, and operational systems so wallet fits the rest of the stack.

Integrations
Measure engagement

Review lifecycle signals after launch.

Use analytics to understand installation, distribution and pass activity so wallet programmes can keep improving.

Analytics and insight
Security and governance

Prepare for security review.

See how PassKit approaches security, privacy, and operational trust.

Security overview
Capability detail

Explore the platform capabilities buyers ask about most.

Explore the tools that help you create, deliver, and manage wallet passes. Learn more about each capability, from pass design and enrolment to distribution, redemption, integrations, and automation.

Creation

Create wallet passes with templates and branded design paths.

A stronger creator page helps buyers evaluate design, templates, and launch speed before they move into implementation depth.

Pass designer
Pass URLs

Use direct links and landing pages to save passes faster.

Pass URLs help teams create cleaner save flows across campaigns, web pages, QR codes, and customer journeys.

Pass URLs
Distribution

Deliver passes across the channels customers already use.

Distribution shapes how the pass reaches the customer, not just how the pass is configured.

Pass distribution
Enrollment

Collect customer data before issuing the pass when the program needs sign-up.

Enrollment pages turn sign-up, onboarding, and data capture into part of the wallet journey.

Enrollment pages
Redemption

Validate, scan, and redeem passes in the real world.

Redemption matters when the pass has to work reliably at the moment a customer presents it.

Pass redemption
Integrations

Connect wallet to the systems you run.

Integration fit is a buyer question before it becomes a technical implementation path.

Integrations
Automation

Trigger wallet actions from real customer and business events.

Automation connects webhooks, workflows, and live pass operations without reviving legacy product framing.

Automation
For business teams and developers

Launch without waiting. Integrate when you need to.

Business teams can move quickly in the Portal. Developers can step in when the programme needs deeper integration, automation, or system ownership.

The current PassKit Portal template picker.
Business teams

Launch and manage programmes without waiting on a full custom build.

Use the Portal, guided examples, and reusable starting points to get wallet programmes live and keep them operational.

  • Templates
  • Portal
  • Operations
  • Analytics
Developers

Go deeper when the workflow needs tighter system control.

Bring in APIs, SDKs, gRPC, and event-driven integrations when the wallet programme needs to connect tightly to your stack.

  • QuickStarts
  • SDKs
  • gRPC
  • Webhooks
FAQ

Questions teams ask when they need more than pass creation.

These are the practical questions that come up when teams need design, delivery, updates, analytics, integrations, and day-to-day operations in one platform.

Can one platform support more than one wallet programme?

Yes. One platform can support multiple wallet programmes from one foundation, including loyalty, membership, offers, gift cards, tickets, boarding passes, and related lifecycle workflows.

Can non-technical teams use it day to day?

Yes. Business teams can use the Portal and guided workflows, while developers can extend the system through APIs, SDKs, and deeper integrations as needed.

What happens after passes have already been issued?

Pass management continues after launch. Teams can keep passes current, respond to changes, connect surrounding workflows, and measure whether the pass stays useful over time.

Why use a platform instead of stitching together separate tools?

Platforms reduce operational fragmentation. They help teams manage creation, delivery, updates, integrations, and measurement through one system instead of stitching together separate tools and manual workarounds.