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About PassKit

Built for wallet programmes at scale.

PassKit helps businesses launch, run, and grow wallet programs across Apple Wallet and Google Wallet with the control, reliability, and flexibility long-term programs need.

  • Apple Wallet + Google Wallet
  • Founded in 2012
  • 750 million+ passes
  • Used in 160+ countries
Experience

More than a decade of wallet experience.

PassKit has focused on wallet programmes since Apple Passbook launched in 2012.

Trust

Built for the work after launch.

Manage the passes, updates, and day-to-day workflows that keep a wallet programme useful over time.

Trusted worldwide

Proven in live wallet programmes.

From loyalty and membership to ticketing, access, and offers, teams use PassKit to run wallet programmes that remain useful after the initial launch.

Jetstar
Carnegie Hall
Cleveland Cavaliers
AAA
Sprouts Farmers Market
Virgin Australia
Adidas
GAP
2012

Founded at the start of the modern mobile wallet era.

750 million+

Passes issued across live wallet programs.

160+ countries

Programs launched and used around the world.

One platform

Apple Wallet and Google Wallet support in one place.

What PassKit does

One place to run mobile wallet programmes.

A wallet programme needs more than a pass design. PassKit brings together the tools to create, deliver, update, validate, and understand the passes your customers use.

  • Give customers a simpler alternative to plastic cards, paper tickets, and disconnected digital experiences.
  • Support loyalty, membership, offers, ticketing, credentials, and access from one platform.
  • Let business teams run day-to-day work while developers connect the programme to the systems that supply customer data.
  • Keep passes current as customer details, eligibility, or programme information changes.
An animated flow showing one
      business instruction entering PassKit and moving through wallet
      infrastructure to Apple Wallet, Google Wallet and operations.
Why teams choose PassKit

Ready for the work that follows launch.

A wallet programme needs to stay accurate for customers, usable for staff, and connected to the systems that keep it relevant.

Operational fit

Keep programmes running

Create and deliver passes, then manage the updates and operational work that follow.

Use-case breadth

Support more than one journey

Use the same platform for loyalty, membership, ticketing, offers, credentials, and access.

Team flexibility

Work your way

Business teams can use the Portal for day-to-day operations, while developers can use APIs, webhooks, and integrations when a programme needs to connect to another system.

Trust

Operate a customer-facing channel

Run programmes across Apple Wallet and Google Wallet, with clear security information available when your team needs to evaluate PassKit.

Next steps

Find the detail you need to evaluate PassKit.

Explore the customer journeys, platform capabilities, security information, and pricing that matter to your decision.

Use cases

Wallet programmes for customer journeys.

Explore the wallet journeys PassKit supports across loyalty, membership, ticketing, offers, and identity.

Explore use cases
Platform

Run your wallet programme.

See how PassKit supports design, delivery, updates, validation, and measurement.

Explore the platform
Security

Security and compliance information.

Find the trust, legal, and security information your team may need during evaluation.

Review security
Pricing

Evaluate pricing and fit.

Review the pricing model, calculator, and common commercial questions.

See pricing