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Explorer

Find your wallet starting point.

See what wallet passes can do, explore the journeys they support, and choose where to go next.

Start exploring See pass examples Start free
Loyalty card in Apple Wallet
Start here

Choose the question you want answered first.

Pick the path that feels closest to what you need.

If you are new

Understand what wallet passes are first.

Start here if the category still feels unclear.

Start with the basics
If you need the why

Understand why teams use wallet passes.

Start here if you want the short value story.

See the value
If you want ideas

Explore the kinds of pass experiences you could launch.

Start here if you want help matching passes to a concrete goal.

Explore by goal
If you need product clarity

See where PassKit fits around the pass itself.

Start here if you want the product-level explanation.

See where PassKit fits
What wallet passes are

Wallet passes are live digital cards and tickets.

A loyalty card, ticket, membership pass, or offer may look different because each one has a different job to do.

  • Wallet passes are digital cards, tickets, and offers saved in Apple Wallet or Google Wallet.
  • The same format can support loyalty, membership, tickets, offers, travel, and identity-style journeys.
  • They are easy to save, easy to reopen, and strongest when they are useful at the right moment.
Explore by goal
An example showing a pass in Apple Wallet without requiring an app.
Why wallet passes matter

Keep customer interactions easy to access and ready when needed.

Easy to save

Move the experience from another channel into the phone the customer already carries.

Easy to find

Bring tickets, benefits, offers, and status back into view at the point of use.

Useful over time

Keep balances, access details, reminders, or status current.

Closer to action

Work well for redemption, access, check-in, and repeat engagement.

Explore by goal

Start from the customer or business outcome you want to support.

Choose the path that feels closest to the outcome you want.

Goal

Reward repeat customers and keep the program visible.

Best for loyalty, balances, status, benefits, and other repeat-use journeys.

Points + balancesTiered valueRepeat visits
Explore loyalty paths
Goal

Issue tickets or manage time-sensitive access.

Best for event admission, boarding, validation, and other access moments.

Event ticketsEntryTravel journeys
Explore access paths
Goal

Replace plastic cards with a digital pass customers can reopen easily.

Best for membership, policy, coverage, ID-style, and entitlement journeys.

Digital IDEligibilityStatus proof
Explore status paths
Goal

Deliver offers, stored value, or promotional reasons to come back.

Best for promotions, discounts, stored value, and other commercial incentives.

Offers + couponsStored valueCommercial return
Explore offer paths
Goal

Keep pass details current after the first save.

Best when balances, gates, reminders, status, or service details need to change over time.

Live statusTriggered alertsOngoing lifecycle
Explore pass updates
Goal

Show me something close to what I might want to build.

Best when you want to inspect real pass formats before choosing the broader workflow.

Template starting pointsPass shapesReal examples
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How passes fit the journey

One pass. A complete journey.

See how the pass fits into the wider customer journey.

A five-step flow showing a wallet pass being distributed, saved, surfaced at the right time, used in the real world, and completing a customer journey.
How PassKit helps

The complete wallet solution, from design to acceptance.

PassKit brings pass design, issuance, delivery, updates, acceptance, measurement, and connected systems into one wallet workflow.

  • Create branded passes for the journeys you want to launch.
  • Connect the pass to the systems and workflows around it.
  • Update and measure the program after launch.
Explore the platform
A flow showing business systems sending instructions to PassKit, which provides wallet infrastructure for Apple Wallet, Google Wallet, and operations.
Create

Start from a real pass shape.

Use templates and pass formats to start from something concrete.

Distribute

Get the pass in front of the customer.

Connect delivery to the wider customer journey.

Connect

Keep the wallet journey tied to real business data.

Bring in loyalty, ticketing, membership, service, or operational data.

Measure

Improve the program after launch.

Manage and refine the program over time.

What happens over time

Support the full pass lifecycle.

It supports design, distribution, device delivery, updates, use, and measurement in one connected workflow.

A six-step lifecycle flow showing create, deliver, save, update, use, and measure, with insights feeding the next wallet pass journey.
Choose your next step

Choose what to explore next.

Pick the next step based on what you want to understand, compare, or launch.

Templates

Show me something close to what I want to build.

Inspect concrete pass formats before widening the discussion.

Browse templates
Use Cases

Can this solve the customer or business problem I have in mind?

Compare the wallet program shapes that fit the journey you want to improve.

Explore use cases
Industries

Does this map to the sector and workflow context we operate in?

See the use case framed in sector language and operational context.

Explore industries
Platform

How does the product actually help build and manage the pass?

Go deeper into distribution, updates, integrations, and measurement.

Explore the platform
Developers

How do we get from zero to production quickly?

Move into implementation paths, examples, SDKs, and API guidance.

Go to developers
Pricing

What is the commercial model and does it fit what we are planning?

See how pricing works while the scope is still clear.

See pricing
What's next

Keep exploring or get started.

Start free Browse templates See pricing