Every Google Account comes with a Wallet
Built directly into the Google account experience—not another separate place for customers to set up.
Google Wallet for business
Turn Google Wallet passes into better customer experiences.
Google Wallet gives customers a simpler way to carry the loyalty cards, offers, tickets and memberships that matter to them. PassKit helps businesses turn that everyday convenience into a connected customer journey.
- Google Wallet Premier Partner
- For loyalty, offers, tickets and membership
The opportunity
Make every moment matter.
The right pass, benefit or credential can be ready when a customer arrives, earns a reward or checks in.
01 Save it once02 Keep it relevant03 Be ready to use
Meet Google Wallet
More than a wallet.
Secure. Convenient. Global.
Google Wallet brings together the everyday essentials people choose to keep close—from payments and transit to tickets, keys and identity.
This is the wider Google Wallet story. PassKit helps businesses create the loyalty, offer, ticket and membership experiences within it.
- Payments
- Transit
- Health
- Car keys
- Tickets
- Loyalty
- Access
- Identification
Google Wallet features vary by country, device, account and participating partner. Explore Google Wallet availability
Connected to Google
01
02
03
Part of the Google experience.
Everywhere users are signed in, across devices and platforms.
Wallet is available wherever a user is signed in
Across web browsers, Android and connected devices.
Wallet makes experiences with Google better
A more connected view of payment methods, passes, subscriptions and everyday interactions.
More than a digital card
Always within reach.
Save it once. Keep it useful. Be ready when the moment arrives.
Save it
A pass worth keeping.
Make loyalty feel effortless from the first save.
Keep it current
Keep every pass relevant.
Reflect rewards, benefits and information as they change.
Use it when it matters
Ready in the real world.
Connect the digital pass to the moment it counts.
Wallet presentation and notifications depend on Google Wallet, device and holder settings. Explore Google Wallet updates
Built for everyday moments
One Wallet. More reasons to return.
Design around what people need next.
Loyalty
Membership, points, tier and rewards in a place customers can find again.
Offers
A timely benefit customers can save, check and use when the moment is right.
Tickets & access
Admission and event information that helps people arrive ready.
Membership
A living credential for services, communities and access journeys.
Real-world impact
What’s possible with Google Wallet.
More purchases
Loyalty members made more purchases than non-members.
More likely to choose
Loyalty members were more likely to choose their loyalty brand over competitors.
More loyalty taps
Google Wallet loyalty users tapped more than plastic loyalty card users.
Source: Google / C Space qualitative survey activity across Brazil, France, Germany, India, Mexico, the U.K. and the U.S.
The Google Wallet platform
One pass. More ways to be useful.
Google Wallet can support the moments around a pass too: joining, arriving, earning, discovering, redeeming and returning.
Loyalty & rewardsMembership & accessOffers & couponsEvent ticketsGift cardsBoarding passes
Dynamic updatesMessages & notificationsLocation relevanceRich images, links & actionsPersonalised contentValue Added Opportunities
Add to Google WalletSign Up / Sign In with GoogleAuto Linked PassesSmart TapBarcode & QRAPIs & integrations
Availability depends on the pass type, region, Google approvals, supported hardware and the implementation approach. PassKit helps you identify the right opportunities for your programme.
Enabled by PassKit
Connect Google Wallet to your business.
Design, distribute and manage passes from one platform.
01Your businessLoyalty, CRM, ticketing, membership and operational data
02PassKitDesign, distribution, lifecycle management and integration
03Google WalletA pass your customer can keep and use
Start in PassKit.
Use Pass Designer to create and manage a first pass without separate Wallet infrastructure.
Explore Pass DesignerImport if it helps.
For supported workflows, import compatible Google Wallet Pass Builder class and object JSON.
Get started with PassKitGo further with APIs.
Use APIs, SDKs and webhooks for automated issuance, dynamic data and custom workflows.
Explore developer tools
A platform that keeps evolving
Built for what’s next.
Google Wallet continues to innovate, creating new ways to connect journeys, excite customers and keep a pass useful. PassKit partners with Google to help businesses explore and adopt relevant capabilities as they become available—turning new possibilities into practical customer experiences.
A Google Wallet Premier Partner for ambitious customer programmes.
FAQ
Questions about Google Wallet and PassKit.
A starting point for teams exploring a useful Google Wallet experience.
Can we create Google Wallet passes without building our own infrastructure?
Yes. Businesses can start directly in the PassKit visual designer, then use the Portal to manage the pass experience. APIs and SDKs are available when a programme needs deeper integration or automation.
Can we bring an existing Google Wallet Pass Builder design into PassKit?
For supported workflows, PassKit’s Beta Google Wallet Pass Builder import can bring compatible class and object JSON into the platform. It is optional: businesses can also begin entirely in PassKit.
Does PassKit support every Google Wallet feature?
Google Wallet continues to evolve. PassKit supports a broad set of creation, distribution, lifecycle and integration workflows today, while some advanced native capabilities need additional configuration, partner approval or product validation. We will help you assess the right implementation for your programme.
How should we get started?
Start with the customer moment you want to improve—loyalty, membership, offers, tickets or another credential—then explore the PassKit platform, relevant use case and implementation route.