Choose the audience
Send to all pass holders or use filters to reach a focused group or individual recipient.
Why this matters
Make pass holder communication more relevant.
PassKit Messaging helps teams plan useful communication around the pass experience. Reach all pass holders, a filtered group, or an individual recipient using filters, then choose when the message should appear.
Schedule with confidence
Choose when a message should start and stop appearing, with the timezone that makes sense for the campaign.
Keep it relevant
Use pass holder data to make each message more useful to the audience receiving it.
Stay in control
Create messages now, schedule them ahead, and review their status from the PassKit Portal.
Built for live programs
Use messages when the pass experience needs timely communication.
Messaging is available for membership programs, coupons and offers, and event tickets. It gives teams a focused way to communicate with the people who already have a pass.
Keep members informed.
Share timely, relevant communication with members based on the pass holder data you already manage.
Support an active offer experience.
Use targeted messages to help pass holders notice useful offers and moments to return.
Support the event journey.
Schedule messages around the moments ticket holders need useful information.
Use filters to focus the message.
Build an audience from pass holder data instead of sending the same message to everyone.
How it works
Create, target, and schedule from one place.
Use the Portal to write a message, configure an audience, and choose its display window. The Help Center has the detailed setup guidance for each step.
Audience
Target the right pass holders.
Use filters to create a recipient group or narrow the audience to an individual recipient.
Audience filtering guide
Timing
Schedule when the message appears.
Set the date, time, timezone, and display window for each message.
Scheduling guide
Pricing
See what is included.
Messaging is included with the PassKit platform.
What's included
FAQ
Questions teams ask about Messaging.
A focused messaging capability for teams managing live wallet pass programs.
Who can receive a message?
You can send to all pass holders or use filters to create a more focused group, including an individual recipient when the filter identifies that person.
Can messages be scheduled?
Yes. Set when a message should begin and stop appearing, including the relevant timezone.
Which pass programs support Messaging?
Messaging is available for membership programs, coupons and offers, and event tickets.