Loyalty
Reward repeat visits.
Use wallet passes for points, balances, tier progression, and ongoing offer delivery.
Explore loyalty
Use cases
Wallet for every customer journey.
Explore the main digital wallet programme types businesses launch today, from loyalty and membership to offers, tickets, digital ID, access, and insurance cards. Use these pages to understand what each programme is for, how it usually works, and where to start.
- Loyalty + Membership
- Tickets + Access
- Offers + Value
- Identity + Insurance
Use-case selector
Choose your wallet programme.
Each use case is built around a specific customer journey, from earning rewards and redeeming offers to accessing events, travelling, or proving identity. Explore the one that best fits what you want to deliver.
Membership
Give members a live pass.
Support digital membership cards that stay available, updateable, and easy to validate.
Explore membership
Fan Pass
Give fans a pass worth keeping.
Create a branded wallet connection for artists, creators, communities, and brands that can lead fans to current content and experiences.
Explore Fan Pass
Coupons and
offers
Move promotions closer to the redemption moment.
Wallet offers help teams distribute, refresh, and measure promotional experiences more effectively.
Explore offers
Event
ticketing
Support entry and live events.
Wallet tickets work well when attendees need quick access and organisers need live operational control.
Explore event ticketing
Boarding
passes
Coordinate high-utility travel journeys in the wallet.
Boarding passes benefit from easy access, operational synchronization, and timely customer updates.
Explore boarding passes
Gift cards
Keep stored value accessible and current.
Gift card experiences become more useful when balances and customer access stay synchronized.
Explore gift cards
Digital ID
and access
Keep identity, status, and access details close at hand.
Support employee, student, member, and access journeys that need a current pass people can present when it matters.
Explore digital ID and access
Insurance
cards
Make policy information easier to find when customers need it.
Keep digital insurance cards accessible and current as policy details, renewal information, or customer journeys change.
Explore insurance cards
What strong programmes have in common
The best wallet use cases stay useful after the first save.
A strong wallet programme does more than deliver a pass once. It gives the customer a reason to keep using it, keeps important details current, and fits naturally into the wider customer journey.
- The strongest wallet programmes solve a recurring customer need, not just a one-time distribution moment.
- They are easy to save and easy to reopen when the customer reaches the moment of use.
- They stay aligned with the underlying programme, whether that means balances, status, access detail, or event information.
- Teams learn from launch, redemption, check-in, and repeat engagement so the programme improves over time.
What strong use cases have in common
The most effective wallet programs share four traits.
They are easy to save, useful to reopen, connected to the real programme behind them, and worth improving after launch.
Low-friction access into the wallet.
The customer should be able to add the pass at the right moment without an unnecessary app or complicated setup step.
A reason to come back after the first interaction.
The pass should continue to help with balances, benefits, access, reminders, or operational detail over time.
The experience should reflect real customer and business activity.
Strong wallet programs are tied to the systems that own loyalty, membership, ticketing, commerce, or service information.
Teams should be able to learn from what happens next.
Measurement helps businesses understand engagement quality and make the next program launch or iteration more effective.
Next steps
Take the next step.
Move from programme ideas into platform detail, commercial clarity, or implementation planning.
Platform
Run the full wallet programme lifecycle.
Explore the operating model behind design, issuance, delivery, validation, updates, analytics, automation, and integration.
Explore the platform
What's included
Review what comes with PassKit.
See the capability inventory that helps buyers understand what is included as part of the platform subscription.
See what's included
Developers
Plan the integration path.
Review APIs, SDKs, and implementation guidance for teams moving from planning into delivery.
Visit Developers
FAQ
Questions teams ask when choosing a wallet use case.
These questions help when you know wallet passes are a fit but have not chosen the right programme yet.
Which use case is usually the best starting point?
It depends on the customer journey. Loyalty and membership are common starting points for repeat engagement, while tickets, identity, access, or insurance cards may better match an operational customer journey.
Can one business support multiple wallet use cases?
Yes. Many teams eventually run several wallet programs, which is why a shared platform foundation matters more than a single-purpose tool.
Do all use cases need deep technical integration?
No. Some teams start with lighter operational workflows, while others connect wallet programs tightly to CRM, commerce, ticketing, or other core systems as the deployment matures.
Can wallet use cases still work for non-ticketing programs?
Yes. Loyalty, membership, offers, gift cards, identity, and insurance cards are all strong wallet use cases when the experience benefits from fast access and live updates.