Lifecycle status
See pass creation, installation, update, uninstall and deletion events as programmes evolve.
Why analytics matter
Improve every pass programme with clearer insight.
PassKit records lifecycle events such as creation, installation, update, uninstall and deletion. Those signals help teams move beyond simple issuance counts without claiming to measure wallet opens or pass views.
Distribution insight
Use issue-source and UTM information to compare distribution paths and programme activity.
Operational events
Review updates and redemption-related state changes where the pass workflow records them.
Wallet context
Use available installation context, such as wallet platform and device attributes, to understand the operating environment.
Operational insight
Make the next move with confidence.
Use lifecycle and source data to improve distribution, pass content, update workflows and the wider programme.
- Track lifecycle, installation, distribution and redemption events, not just issue counts.
- Compare issue sources and distribution paths across programmes and customer journeys.
- Monitor installation and lifecycle events, then use what you learn to improve the next launch.
- Use the resulting visibility to improve future timing, targeting, lifecycle design, and channel strategy.
What teams want to learn
Turn lifecycle data into better decisions.
See how passes move through their lifecycle, so you can improve distribution, content, and operations.
How are passes moving through the lifecycle?
Review creation, installation, update, uninstall and deletion events.
Which distribution path was used?
Use UTM and issue-source information to compare distribution routes.
What state changes were recorded?
Use update and redemption-related events where the workflow records them.
What should the next launch change?
Use these signals to improve distribution, pass content and operational workflows.
FAQ
Questions teams ask about wallet analytics.
The questions teams ask when they want to understand what happens after a pass is issued.
What do teams usually measure for wallet passes?
PassKit measures lifecycle events such as creation, installation, update, uninstall and deletion, plus distribution-source and operational data. It does not measure wallet opens, pass views or impressions.
How is this different from basic distribution reporting?
Distribution records how a pass is issued or delivered. Lifecycle analytics adds installation, update and other operational events where available.
Can analytics help improve the next campaign or programme?
Yes. These signals can help teams improve distribution, pass-content and lifecycle decisions over time.
Does analytics only matter for marketing use cases?
No. It also matters for operational journeys such as ticketing, membership, boarding, stored value, and any program where continued pass relevance affects the customer experience.