A direct connection point
Give fans a distinctive mobile-wallet presence they can keep close at hand, beyond any one social or content platform.
Fan Pass
Give fans something worth keeping.
Create a branded digital fan pass for Apple Wallet and Google Wallet that gives artists, creators, communities, and brands a recognisable place fans can save, revisit, and use to reach current links, content, and experiences.
- Direct Fan Connection
- Links + Experiences
- Current Pass Content
- Live Event Moments
Why use a fan pass
A fan relationship needs more than a follow.
Fans move between social channels, streaming services, websites, ticketing, shops, and live events. A wallet pass gives them one recognisable connection point that complements those channels rather than replacing them.
Official destinations
Keep the places fans need to reach—such as music, video, merchandise, ticketing, social, and community links—easy to find from one pass.
Content that can change
Refresh pass content as releases, campaigns, dates, linked destinations, or fan experiences change.
Digital to live
Add a pass to experiences in the real world when a compatible venue or event workflow is part of the programme.
What fans can access
Bring digital content and live experiences together.
A fan pass is the mobile-wallet layer around the places and moments you already create. It can lead fans to current destinations, make exclusive experiences easier to find, and support a physical interaction when your workflow calls for it.
- Bring official links and profiles together in a recognisable wallet pass, so fans have a straightforward route back to the destinations you already own.
- Surface featured releases, tour information, fan-only material, community destinations, merchandise, ticket links, or other experiences the programme makes available.
- Update the same installed pass as the campaign changes. A visible wallet alert depends on the wallet platform, device, and fan’s notification settings.
- Where an implementation needs an in-person moment, configure a barcode for a compatible scanning or connected venue workflow. A fan pass is not an event ticket unless it has been issued as one.
Different ways to use it
Make the pass fit the relationship.
The same wallet pattern can work for an emerging artist, an established community, or a brand with a dedicated following.
Keep your world easy to reach.
Give fans a persistent route to your official work, dates, merchandise, and the places you want them to visit next.
Create a group connection and room for individual voices.
A band can run a shared pass while individual members use their own passes for separate creative work, appearances, or fan destinations.
Keep changing content in one familiar place.
Connect fans to current videos, channels, announcements, collaborations, or community spaces without asking the pass to replace the platforms behind them.
Turn shared affinity into a lasting touchpoint.
Use a branded pass for member moments, cultural programmes, local activations, or fan experiences that are worth keeping close.
FAQ
Questions teams ask about fan passes.
The practical questions artists, creators, communities, and brands ask when they want a more lasting mobile-wallet connection with fans.
What is a fan pass?
A fan pass is a branded digital pass that a fan saves to Apple Wallet or Google Wallet. It can act as an easy-to-revisit connection point for official destinations, changing information, and configured experiences.
Can creators outside music use a fan pass?
Yes. The pattern can support performers, actors, dancers, comedians, online personalities, sports communities, cultural organisations, and brands with an established following—not only musicians or large events.
Can content change after a fan has added the pass?
Yes. PassKit can update pass content so the same installed pass can stay current. Whether a visible wallet notification appears depends on the wallet platform, device, and fan’s settings.
Can fans use the pass at a live event?
A pass can be configured with a barcode for a compatible scanning or connected venue workflow. That should be planned and tested for the programme; the pass is not an admission ticket unless it is issued as an event ticket.
Can a band issue both a group pass and individual member passes?
Yes. A group and its members can run separate pass programmes with their own branding, content, and linked destinations where that suits the audience relationship.
Do fans need to download a separate app?
No. Fans add the pass to Apple Wallet or Google Wallet through the appropriate add-to-wallet journey on their device.