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Wallet Actions

Give pass holders a useful next step

Add useful actions and links directly to wallet passes, helping pass holders get to relevant content, services, and destinations.

Why this matters

Make the pass more useful in the moment.

A wallet pass can do more than show information. Wallet Actions give pass holders a clear next step from the pass itself, connecting them to the content, services, and destinations that help move their journey forward.

Guide the next step

Give pass holders a direct route to the information or service they need next.

Keep it relevant

Add actions that match the purpose of the pass and the stage of the customer journey.

Bring services closer

Make it easier to reach useful destinations without asking people to search elsewhere.

Build a better experience

Turn a useful wallet pass into a clearer path to the next customer interaction.

Useful by design

Connect the pass to the next useful destination.

Choose actions and links that make sense for your program, whether a pass holder needs more information, a service, an offer, or a practical way to continue their journey.

Benefits

Help pass holders use their benefits.

Connect membership and loyalty passes to the places people can get more value from the program.

Offers

Support the next offer moment.

Give coupon and offer holders a useful path to the relevant content or destination.

Services

Make practical services easier to reach.

Link to the useful service or information that helps a pass holder complete the next step.

Destinations

Keep useful details close at hand.

Make key destinations easier to find from the pass rather than elsewhere in the journey.

FAQ

Questions teams ask about Wallet Actions.

A simple way to make the pass a more useful part of the customer journey.

What are Wallet Actions?

Wallet Actions let you add useful actions and links to wallet passes so pass holders can reach relevant content, services, and destinations.

Do Wallet Actions include Apple Wallet Featured Actions?

Yes. Apple Wallet Featured Actions are supported as part of the broader PassKit Wallet Actions capability.

Where can I find setup details?

The Help Center has the current practical guidance for configuring actions and links for your pass designs.