Guide the next step
Give pass holders a direct route to the information or service they need next.
Why this matters
Make the pass more useful in the moment.
A wallet pass can do more than show information. Wallet Actions give pass holders a clear next step from the pass itself, connecting them to the content, services, and destinations that help move their journey forward.
Keep it relevant
Add actions that match the purpose of the pass and the stage of the customer journey.
Bring services closer
Make it easier to reach useful destinations without asking people to search elsewhere.
Build a better experience
Turn a useful wallet pass into a clearer path to the next customer interaction.
Useful by design
Connect the pass to the next useful destination.
Choose actions and links that make sense for your program, whether a pass holder needs more information, a service, an offer, or a practical way to continue their journey.
Help pass holders use their benefits.
Connect membership and loyalty passes to the places people can get more value from the program.
Support the next offer moment.
Give coupon and offer holders a useful path to the relevant content or destination.
Make practical services easier to reach.
Link to the useful service or information that helps a pass holder complete the next step.
Keep useful details close at hand.
Make key destinations easier to find from the pass rather than elsewhere in the journey.
Apple Wallet
Use Apple Wallet Featured Actions where they add value.
Apple Wallet Featured Actions are part of PassKit Wallet Actions. Use the Help Center for detailed setup guidance and supported action choices.
Featured Actions
Set up Apple Wallet Featured Actions.
Find the current setup guidance for Apple Wallet Featured Actions in the Help Center.
Featured Actions guide
Links
Add useful pass links.
Use the Help Center for practical guidance on adding links to a pass.
Actions and links guide
Pricing
See what is included.
Wallet Actions are included with the PassKit platform.
What's included
FAQ
Questions teams ask about Wallet Actions.
A simple way to make the pass a more useful part of the customer journey.
What are Wallet Actions?
Wallet Actions let you add useful actions and links to wallet passes so pass holders can reach relevant content, services, and destinations.
Do Wallet Actions include Apple Wallet Featured Actions?
Yes. Apple Wallet Featured Actions are supported as part of the broader PassKit Wallet Actions capability.
Where can I find setup details?
The Help Center has the current practical guidance for configuring actions and links for your pass designs.