Digital Loyalty Cards Vs. Physical Loyalty Cards

Digital Loyalty Cards Vs. Physical Loyalty Cards Loyalty programs keep customer experiences fresh and exciting – giving buyers an extra reason for a return purchase. Traditionally, such programs included printed scratch cards, coupons, and vouchers. However, times have changed, and brands

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Nicholas Bortoluzzi

Digital Loyalty – Beacons lighting the way to the future

Transition From Traditional Couponing to Loyalty One of the revolutionary steps lays on the capability to integrate couponing into digital loyalty programmes, which themselves are evolving to keep pace with consumers’ behavioural patterns. In the United States, several retailers, including

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