What is Mobile Marketing

Mobile Marketing: A Direct Path to Your Customer’s Heart  Mobile marketing, when done well, is the shortest, surest path to your customer and an effective way to build brand affinity and loyalty. It is an opportunity to engage directly with the

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WeChat Instant Apps
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Nicholas Bortoluzzi

WeChat Instant Apps with no installation required

Introduction to WeChat Instant Apps A recent picture posted by Tencent’s senior vice president Zhang Xiaolong (Allen Zhang), will bring major changes into the mobile landscape in mainland China through WeChat instant apps. The picture is shown below: The picture consists

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Blog
Nicholas Bortoluzzi

How to send money through WeChat

Do you need to send some money to a relative or friend? Or maybe you just want to split the dinner bill? No matter what the reason is, in this article we’ll show you how to send money through WeChat

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Blog
Nicholas Bortoluzzi

How to use PassKit API – Tips and Instructions

Important Note: CherryPie is no longer supported. PassKit released the all new PassKit Platform in early 2020. This platform incorporates decades of experience designing, developing and implementing world class mobile wallet solutions for some of the biggest international brands. And

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Samsung Rewards Program
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Nicholas Bortoluzzi

Samsung Pay launching Rewards Program

At the Money 20/20 conference in Las Vegas last October, Samsung expressed their intention to turn Samsung Pay into a mobile wallet that, on top of payments, is also about convenience and loyalty benefits. Samsung already implemented part of the convenience part

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Nicholas Bortoluzzi

Traditional marketing is becoming obsolete

Consumers have come to expect the same level of personalisation and service in the physical store as well as they do in the e-commerce environment. How can brands and retailers step up their marketing efforts to better deliver to their

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how to add identity card to WeChat
Blog
Nicholas Bortoluzzi

You can now add your Identity card to WeChat

Chinese Tencent recently made it possible for Chinese citizens residing in Nanning to electronically link their ID cards to WeChat. Electronic identity cards will eliminate the need to carry a physical card around NOTE: you might also be interested in

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