loyalty program management software

5 Best Loyalty Program Management Software [2024 Guide]



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A well-designed loyalty program is crucial for building customer loyalty in today’s competitive business landscape.

But let’s face it, managing a loyalty program can be incredibly overwhelming – especially for businesses with a large customer base. 

Using loyalty program management software is imperative to design, implement, and manage loyalty programs effectively.

In this post, we will dive into the top 5 loyalty program software solutions available in the current market. We will present their features, benefits, and pricing structures to help you find the best product for your needs.

Let’s start immediately with our list.

The best loyalty program management software in 2023

If you want to streamline your program management and boost customer engagement, read on to discover the best customer loyalty program software in 2023.

1. PassKit

PassKit customer loyalty platform

PassKit is the world’s leading mobile wallet software service you can use to create digital passes for Apple and Google Wallet. These passes include:

Your customers can store these cards in mobile wallets and use them to collect loyalty points and redeem rewards at your business. 

With PassKit, you can quickly set up rewards programs for small business without custom app building, coding, or design skills. 

Start a 45-day free trial to access the platform.

Features list

PassKit features
  • Multi-industry coverage: PassKit is the go-to loyalty program app for various industries, including retail, hospitality, travel, and entertainment. Design and oversee customer loyalty programs effortlessly.
  • Pass Designer: PassKit offers loyalty card design templates that align with Google and Apple guidelines. Use the drag-and-drop interface to create visually appealing loyalty cards, membership cards, coupons, and mobile wallet passes that match your branding.
  • Loyalty program management: Our platform offers a complete solution for managing personalized customer loyalty program. You can easily set up and customize reward structures and rules, track customer activity, and manage member profiles from one centralized location.
  • Mobile wallet APIs and SDKs: PassKit simplifies the integration of customer loyalty programs with widely-used platforms like Apple and Google Wallet. Customers can store and access their loyalty cards and rewards on their mobile devices.
  • PassReader Scanning App: This iOS and Android app can quickly scan and validate customer loyalty cards and passes while tracking redemption activity for a seamless experience.
  • Automated rewards: With marketing automation tools, you can establish rules and triggers to automatically reward your customers, ensuring their continued engagement and prompting them to make repeat purchases.
  • Multichannel distribution: PassKit enables easy distribution of loyalty customer cards through various channels, including email, SMS, social media, and websites. Customers can conveniently add loyalty cards to their mobile wallets with a single tap, increasing program participation and engagement.
  • Push notifications: It allows you to send personalized messages to customers via mobile devices, including critical updates, promotions, and offers, keeping them engaged with your loyalty program.
  • Location-based alerts: PassKit’s geolocation technology sends targeted notifications to customers near a specific location. These relevant offers or reminders help you increase foot traffic and drive in-store visits.
  • Real-time analytics and reporting: Access to customer engagement, redemption rates, and program performance data can empower you to optimize your loyalty programs and confidently measure strategy effectiveness.
  • Multi-language support: Offering loyalty passes and cards in various languages is an excellent way to satisfy your diverse customer base and create a personalized experience. This approach ensures that you cater to their language preferences, resulting in increased satisfaction.

Seize the opportunity to build strong connections with your customers and increase your profits.

Start a 45-day free trial now to create your loyalty program today!


PassKit provides effortless integrations with POS and CRM systems. It’s also one of the best Shopify loyalty apps for ecommerce loyalty programs.

Thanks to Zapier, you have many options available. Check out these articles to learn more:

You can also access PassKit Developer Kit to learn about mobile wallet APIs and SDKs.

Customer support

Our customer service team receives praise for quick response times and helpful guidance. You can reach us via live chat or visit the help center.


PassKit offers a 45-day free trial to test all features. After the trial, you can pay as you grow and get discounts based on your usage. Visit our Pricing page to calculate your potential costs.


  • Real-time dynamic passes
  • Mobile wallet compatibility
  • Multi-language support
  • Comprehensive loyalty program management
  • Automated rewards and triggers
  • Multichannel distribution
  • Real-time analytics and reporting
  • Versatile integrations
  • Scalability and flexibility
  • Excellent customer support


  • PassKit doesn’t provide a free plan

Don’t miss out on the opportunity to reward your loyal customers! 

Sign up for PassKit today and start creating your personalized loyalty program.

2. BHN Rewards loyalty program software (formerly Rybbon)

BHN Rewards loyalty program software (formerly Rybbon)

Image source: Capterra

BHN Rewards, previously known as Rybbon, is a comprehensive loyalty software developed by Blackhawk Network. It helps businesses in creating and implementing effective rewards programs. 

With BHN Rewards, you can incentivize and promptly distribute rewards to your target audience, making it a valuable tool for marketers. 

It also offers integration capabilities with other software, such as HubSpot, ensuring an efficient rewards management experience for businesses of all sizes.

User rating

BHN Rewards has received a rating of 4.9 out of 5 on Capterra based on 54 user reviews.

Features list

  • Digital gift cards: Reward customers with digital gift cards, offering a vast selection from leading U.S. and global brands.
  • Email and SMS delivery: Recipients receive a reward email or SMS containing a link to set up a digital wallet like Apple Pay, Google Pay, or Samsung Pay for convenient access to their e-gift card.
  • Campaign builder:  Swiftly launch campaigns, selecting the reward options, values, and redemption timeframes.
  • Customized branding: Craft reward emails and pages to align with your company’s style and messaging, enhancing brand recognition.
  • Automatic claim reminders: Proactively send reminders to ensure recipients don’t miss redemption deadlines, fostering satisfaction.
  • Budget caps: Set spending limits for individual campaigns and senders to manage customers’ expenses effectively.
  • Test mode: Guarantee a seamless recipient experience using dummy rewards to review the entire delivery and redemption process.
  • Reporting and analytics: Efficiently oversee campaigns with real-time reporting on available rewards, redemption rates, refund totals, and more.
  • Tracking and corrections: Gain complete transparency into reward receipt, opening, and redemption, with the ability to resend rewards when necessary.
  • Custom data fields: Enhance tracking and personalization by adding fields to campaigns and recipient profiles for additional information storage.
  • Reward income reporting: Easily determine tax reporting requirements by accessing data on the total reward value claimed by each recipient within specific timeframes.


BHN rewards offers robust integration options, including Marketo, HubSpot, Zapier, Yotpo and Outgrow.

Customer support

BHN rewards provides a help center. You can reach their support via live chat.


BHN rewards offers two pricing plans:

  1. On-demand with basic features, a pay-as-you-go model and a free account. They take 10% of the reward’s value and provide a 100% refund for unclaimed rewards. 
  2. Custom plan with an annual subscription and full feature pack. You need to contact the company to get a quote.


  • Various gift cards from popular brands to choose from
  • User-friendly interface
  • Easy implementation 
  • Robust integration options


  • Focuses on gift cards of other brands
  • Higher cost compared to other customer loyalty software
  • Lack of fraud detection 
  • Delayed campaign execution

3. Kangaroo software for loyalty programs

Kangaroo software for loyalty programs

Image source: G2

Kangaroo Rewards is an all-inclusive loyalty and marketing software. With personalized offers, targeted marketing, and VIP tiers, you can boost customer engagement, increase sales, and foster loyalty through a seamless rewards program. 

Customers can earn and redeem points and rewards based on their visits and spending.

User rating

Kangaroo Rewards has a 4.6 rating out of 5 on Capterra based on 59 reviews.

Features list

  • Loyalty tablet integration: Initiate your loyalty program by placing a tablet at the point of sale. Customers can create profiles via a QR code, refer friends, monitor rewards, and access promotions.
  • White-label loyalty app: Enhance customer engagement with a branded loyalty app. Tailor it with your brand’s colors, logo, graphics, and images for a personalized touch.
  • Customer experience kiosk: Gain real-time insights through customer surveys to improve their experience and boost repeat business.
  • Contactless payment solutions: Use mobile wallets to sell eCredits, whether in-app, online, or in-store. Enable customers to share these credits with others via email or SMS.
  • Streamlined appointment bookings: Simplify booking procedures and incentivize repeat bookings to enhance sales, keeping your customers returning for more.


You can integrate Kangaroo Rewards with apps like Shopify, Mailchimp, Constant Contact, and WooCommerce.

Customer support

If you need assistance, you can reach out via email or live chat, explore help resources, or sign up for API support.


Kangaroo Rewards offers four pricing plans, each with a different set of features:

  1. Loyalty Essentials for startups, for $59/month
  2. Engagement Package for small businesses, for $99/month
  3. Ultimate for companies that use loyalty as the primary element of their marketing strategy, for $199/month
  4. Ultimate Plus for enterprises with full white-label service and a custom app for $199/month


  • Responsive customer support team
  • Integration with Lightspeed POS and Shopify
  • Email and SMS marketing features
  • Robust reward options


  • Issues with data capturing for targeted campaigns
  • The administrator’s website is difficult to navigate
  • High learning curve
  • It can be expensive for startups

4. TapMango loyalty program software

TapMango loyalty program software

Image source: Capterra

TapMango is a customer loyalty and ordering platform. You can bypass e-commerce complexities by allowing customers to order goods or services online or through smartphones. 

They can load their e-wallets, pay securely by credit card, and unlock rewards with every purchase. It includes a versatile marketing portal, customer tablet, branded app, and multipurpose gifting tags.

Read our Fivestars vs TapMango to learn more about this solution.

User rating

TapMango has a 4.8 out of 5 rating on Capterra based on 162 user reviews.

Features list

  • Premium memberships: Offer members exclusive recurring benefits managed through your merchant portal, and promote them via your mobile app or a dedicated URL.
  • Streamlined customer enrollment: Easily register customers through tablet, mobile app, web interface, or SMS.
  • Automated campaigns: Trigger email, text, or push notifications based on events like birthdays or customer inactivity.
  • Customer segmentation: Efficiently create tailored marketing campaigns by categorizing your customers by specific criteria.
  • Multi-location management: Run campaigns, set reward restrictions, and share points across your business locations.
  • Referral rewards: Encourage customers to refer friends by offering prizes that benefit both the referrer and the referral.
  • Flash deals: Create flash deals that customers can pre-purchase by text message and pick up in-store.
  • Social Engagement: Encourage customers to share selfies on in-store tablets, promoting your business on their Facebook timeline while earning rewards.
  • Service desk: Engage in one-on-one chats with customers, send direct text messages, and notify them about order readiness or upsell opportunities through an online portal.
  • Analytics and reporting: Track customer behavior, visits, sign-ups, spending patterns, and more to gain valuable insights into your program’s performance and boost customer retention.


You can integrate TapMango with your existing POS. It works with apps like Lightspeed, Clover, Shopify, Toast, and Square.

Customer support

If you have any issues with TapMango, you can start a live chat or send an email.


TapMango doesn’t share its pricing plans on the official website. However, you can request a demo.


  • Easy signup process for customers
  • Intuitive and easy-to-use interface
  • Advanced customization features
  • Constant optimization


  • The email template lacks customization
  • The tablet is sometimes glitchy or crashes
  • Campaign management can be confusing
  • Customer support could be better
  • High pricing for small businesses

5. Zinrelo loyalty platform

Zinrelo loyalty platform

Image source: Capterra

With Zinrelo, you can elevate brand loyalty and customer relationships. This SaaS-based platform empowers you to craft holistic rewards programs that enrich the customer journey and boost customer lifetime value. 

Using data analytics and strategic guidance, Zinrelo taps into various loyalty dimensions: transactional, social, advocacy, engagement, behavioral, and emotional. 

With flexible reward options like gift certificates and discounts, it’s a margin-maximizing choice. Plus, the user-friendly Zinrelo admin console makes program management easy.

User rating

Zinrelo has a 4.9 out of 5 rating on Capterra based on 45 user reviews.

Features list

  • Comprehensive program management: Streamline all program facets, from activities to rewards, emails, and points expiration, via a centralized web interface.
  • Branded loyalty program: Design loyalty program that aligns seamlessly with your brand identity, reflecting your unique values.
  • Diverse reward selection: Offer various rewards, including gift certificates, discounts, free shipping, and more.
  • Behavior-driven rewards: Recognize and reward customer behavior like repeat transactions, social engagement, referrals, and overall engagement.
  • Multilingual and multi-currency support: Present the rewards program in users’ preferred languages and currencies for a personalized experience.
  • Integrated messaging system: Automate communication for points awards, reward eligibility, inactive customers, reward coupons, and more.
  • Omni-channel flexibility: Enable users to earn and save points across your website, in-store POS, and mobile app, with a mobile SDK option available.
  • In-depth member profiles: Access comprehensive customer profiles encompassing purchase history, referrals, reviews, social activity, program tier, and more for enhanced insights.


Zinrelo integrates with e-Commerce, POS, mobile, CRM, and email platforms like BigCommerce, WooCommerce, Clover, Lightspeed, Klaviyo, etc.

Customer support

If you need help with this loyalty solution, you can start a live chat or visit the documentation hub.


Zinrelo has two paid plans – SMB for growing businesses and Enterprise for large-scale companies. However, there is no information about pricing on the official website. You need to contact Zinrelo for more details.


  • Fast onboarding
  • Easy to set up the loyalty program
  • Responsive customer support


  • Some customers have issues with the referral program
  • The campaigns feature could be better
  • The admin panel could use some updating
  • Social media sharing is not user-friendly

Loyalty program management software: A short overview

Let’s summarize all the loyalty program management software we evaluated in this article.

SoftwareUser ratingKey featuresPricing
PassKitN/ALoyalty program management, creation and distribution of mobile wallet passes, digital loyalty cards, membership cards, and coupons, multichannel distribution,  PassReader scanning app, push notifications, location-based alerts and advanced analyticsStarts at $39 per month for 250 single-use and 250 multi-use passes 
BHN Rewards4.9 on CapterraDigital gift cards, email and SMS distribution, campaign builder, customized branding, tracking and corrections, reward income reportingNot precise, the company uses pay as you go model and takes 10% on the reward’s value
Kangaroo4.6 on CapterraLoyalty tablet, white-label loyalty app, customer experience kiosk, contactless payments, appointment bookingsStarts at $59 per month for startups
TapMango4.8 on CapterraPremium memberships, multi-channel customer enrollment, automated campaigns, multi-location management, flesh deals, service deskThe information is not available on the official website
Zinrelo4.9 on CapterraBranded loyalty program, diverse reward selection, behavior-driven rewards, multilingual and multi-currency support, integrated messaging systemThe information is not available on the official website

The best loyalty program management software: Our verdict

best loyalty program management software

PassKit is a versatile loyalty program management solution serving various industries, including retail, hospitality, travel, and entertainment. 

Our Pass Designer simplifies card creation with templates following Google and Apple guidelines, ensuring brand consistency. The platform offers easy customization of rewards, customer activity tracking, and centralized program management.

Mobile integration via wallet APIs and the user-friendly PassReader Scanning App enhances customer convenience and validation efficiency. 

Automated rewards and multichannel distribution foster continuous customer engagement, while personalized push notifications and location-based alerts drive foot traffic. 

Real-time analytics help data-driven decisions, while multi-language support enhances customer satisfaction, making PassKit an excellent choice for loyalty program success.

Sign up today to start your journey toward a more prosperous and customer-focused loyalty program.

Start a 45-day free trial now!

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