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Email marketing is still doing strong. According to research, 64% of small businesses leverage email to reach customers. From product promotions and special discounts to membership program news, emails can pass any information to consumers.
Companies rely on email marketing to achieve different goals. For instance, transactional emails help them sell to prospects, engage consumers who abandon their carts, upsell existing customers or get new customers. They need to use a reliable app for all these activities.
Mailchimp is a famous tool marketers use to craft eye-catching newsletters. The platform provides numerous integrations to help you automate your workflow, including membership program management.
For instance, PassKit integrates with Mailchimp through Zapier. You can instantly send digital passes to your new subscribers and automatically update information about your members in PassKit and Mailchimp. You can synchronize digital membership cards in Apple Wallet and Google Pay with your contact records in Mailchimp.
Adding new subscribers, targeting the right audience segments, and managing the membership program is now much more accessible! All you need to do is start your 45-day free trial.
In today’s article, we’ll talk about Mailchimp integrations, explain how to use this platform, and share a list of the five best integrations for membership program management.
What is Mailchimp?
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It is where Mailchimp comes in.
Mailchimp is an online tool suitable for marketers who want to reach and target their audience through email. It is a marketing automation platform that helps you create engaging newsletters, launch campaigns, and interact with consumers.
It lends a helping hand throughout the email marketing process. You can choose different templates or design a newsletter from scratch. You can add text, videos, or visuals to catch your readers’ attention.
Mailchimp also has built-in analytics to help you measure your campaign performance. From the average open rate to the total number of subscribers and unsubscribers, the platform collects data to help you improve your email marketing efforts.
How does Mailchimp work?
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Consider Mailchimp as a centralized location where you can create, edit, manage and send newsletters. It is an easy-to-use platform that lets you run campaigns in no time. Here’s how:
- Create an account – the first step is to choose the subscription plan and register with Mailchimp. The process lasts only a few minutes.
- Import your contacts into Mailchimp – you must build your audience before sending your first newsletter. Mailchimp lets you import existing contacts or create a landing page to attract new subscribers.
- Create your first campaign – choose from numerous newsletter templates at your disposal or make your design from scratch. You can add your content and see all updates in real time.
- Choose recipients – you can divide your Mailchimp subscribers into categories and assign tags to target a specific audience segment. You can also send your membership program newsletter to all contacts.
- Monitor analytics – Mailchimp is there for your email marketing team even after they hit the send button. The platform gathers data and presents them in reports. You can assess your campaign effectiveness and understand what type of content best resonates with your target audience.
To use Mailchimp, you must opt for a subscription plan. Let’s discuss these plans in more detail.
Free vs. paid Mailchimp account: What’s the difference?
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Mailchimp offers the following subscription plans:
- Free plan
- Essentials plan – starts at $11 a month
- Standard plan – starts at $17 a month
- Premium plan – starts at $299 a month
The Free plan has lower limits than paid plans. For example, only one user can sign up for Mailchimp, send 2,500 emails monthly, and add up to 500 contacts. You can send up to 500 emails daily.
In comparison, paid plans provide more user seats. They have higher caps on the number of emails you can send per month or day and a higher limit for the maximum number of contacts you can reach with your newsletter.
Most paid plans also come with these features:
- A/B testing
- Email scheduling
- Custom-coded templates
- Role-based access
- Forms and landing pages
- Advanced segmentation
- Automated customer journeys
Let’s go over the steps you need to take to create a Mailchimp list.
How to create a Mailchimp list?
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A list consists of existing or new Mailchimp subscribers. You must create and build a list to communicate with consumers via newsletter. Please remember that lists are the same as audiences in the Mailchimp world.
Here’s how you can create audiences using the platform:
- Choose Audience from the available options
- Navigate to Audience dashboard
- Click on the Current Audience drop-down menu and press View audiences
- Find and open Create Audience panel
- Enter all necessary details in the list fields
- Select the opt-in option to ensure customers receive your emails
- Choose an email address for notifications, such as a daily summary
- Save everything
After creating an audience or a list, you can import contacts or add a signup form on your website or landing page to attract new subscribers. Once a visitor completes all fields and submits information, they will automatically be added to your Mailchimp list.
How can you manage these contacts? Let’s explain in the following section.
How to manage Mailchimp subscribers?
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Mailchimp integrations automate your workflow and help you quickly complete your tasks. Before we mention integrations, however, let’s teach you how to manage a subscriber.
Here are some essential details to consider
- A subscriber is a customer, client, business partner, or employee you can add to your list. You can communicate with the subscriber by sending newsletters.
- You should add a subscriber to a suitable category to send targeted and personalized emails.
Mailchimp offers numerous ways to manage a new or existing subscriber:
- Audience – Represents your total number of subscribers. You can create multiple audiences and import contacts to each. You can then choose which audience to send your newsletter to.
- Tags – Each list or audience has a specific tag. This tag contains information that helps you organize and structure your contacts efficiently. You should create tags, group your audience based on your data, and send newsletters to the appropriate list.
- Segments – Mailchimp collects data about your consumers. You can filter the audience using segments. For example, you can segment your audience based on group membership, location, age, gender, interests, and other data.
PassKit integration with Mailchimp makes your life easier
PassKit gets your loyalty cards for business running in no time. We ask customers to submit information like an email address and full name. PassKit collects this data, which you can feed into Mailchimp and start distributing your loyalty cards with newsletters, thanks to Zapier, which connects these apps.
You can create audience segments to target specific individuals. Send emails and leverage Mailchimp to better understand consumer trends. Use PassKit to prepare membership program offers your subscribers won’t be able to resist.
What are Mailchimp email templates?
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Mailchimp email templates are pre-designed layouts available on the platform. You can choose an email marketing template when you’re out of design ideas for your newsletter. It speeds up the process and ensures every color or visual makes sense.
The app offers many templates, but you can also design your own template. For instance, let’s say that you want the design to match your brand. Every business has its own visual identity, and a custom template will communicate yours.
It’s essential because your subscribers should recognize emails coming from your brand immediately.
What do Mailchimp and PassKit have in common? They both make the designing process easier!
PassKit asks you to choose a loyalty card, membership card, or coupon. You can then start designing your cards using our pre-made templates. Fill out the necessary details, select colors that reflect your brand, and add your logo and hero image. It won’t take you long!
The best thing is that you can check if your design aligns with Google and Apple design. Use this option to ensure your membership program runs smoothly on Google Pay and Apple Wallet.
How to use Mailchimp for your membership program
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We’ve prepared six tips to ensure you improve your membership program with Mailchimp. Let’s discuss each in more detail.
1. Place a signup form on your website or landing page
Your website or landing page can get you a new subscriber, so you need a signup form to encourage people to subscribe to your newsletters. Mailchimp offers this feature and includes custom field creation to capture customer information such as full name and email address.
Customers automatically subscribe to your newsletter when they fill out the form, so there is no manual work.
2. Send automated welcome emails
Mailchimp is an email automation software. It helps you automate sending newsletters, including welcome emails.
Each subscriber can receive an automated welcome email that tells them more about your brand, products or services, and membership program. Enable this option, create and send content, and set a notification when someone new subscribes to your newsletters.
Welcome emails are helpful when building relationships with consumers. They feel your brand cares about them. They also appreciate your effort to welcome them into your business.
3. Add a new lead to your Mailchimp list automatically
According to research, 79% of companies leverage marketing automation. Technology has advanced so much that you can now automate any process. Mailchimp ensures you don’t have to add new people to your lists manually.
You should add the signup form code to your source code, and you might need the help of developers.
With this code, each subscriber gets a tag that puts them in a pre-selected group in Mailchimp. For example, those subscribers tagged as new will receive the automated welcome email.
4. Send targeted emails to engaged members
Studies show that companies generate 58% of revenue through segmented and personalized emails. You need tools like Mailchimp to ensure your email reaches the right audience.
Each new subscriber should receive a tag. It comes in handy when you launch targeted campaigns.
For example, let’s say you want to target people living in the UK. You must choose a tag that only includes the email addresses of your UK customers.
5. Segment your list by interests
Mailchimp leverages segments to help you contact audiences with similar interests or characteristics. You should create a segment within Mailchimp to use this feature.
It notifies the platform to filter contacts based on the information it collects about your consumers.
For example, you can build a segment of consumers who have yet to purchase from your brand. You can target these customers with special offer emails to get them to buy.
Alternatively, Mailchimp lets you segment your list by other details, such as
- Subscribers who spend $100 in your online store
- Customers who haven’t opened your last five emails
- Consumers who live in a specific location
6. Keep track of your member’s activity
Another helpful feature of Mailchimp is tracking the open rate. How does it work?
Mailchimp adds an invisible graphic to your email. When an existing or new subscriber opens your email, they download the graphic. The tool then tells you who read your email. The platform uses similar tactics to report who clicked on a link or unsubscribed from your mailing list.
Let’s now discuss Mailchimp integrations for membership management.
What are Mailchimp integrations for membership management?
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Mailchimp integrations are a perfect solution for all businesses that run a membership program. The feature enables you to integrate your membership program with Mailchimp to keep track of your audience.
As a result, Mailchimp automatically pulls new members and their contact information from your membership database. There is no need for you to do anything—let Mailchimp do the manual work.
How do you benefit from Mailchimp integrations? Let’s discuss this.
What are the benefits of Mailchimp integrations?
Here are the main advantages of Mailchimp integrations:
- Save time – imagine how long it would take to track and add each new member who signs up to your membership program. You could spend that time on something more substantial.
- Automate processes – say goodbye to manual work. Your membership app and Mailchimp will work together to keep your new and existing subscriber list up-to-date.
- Increase efficiency – Mailchimp integrations allow your employees to work more efficiently. They reduce the time and effort needed for other work-related activities.
It’s time to see which Mailchimp integrations for membership program management you should start testing today.
The 5 best Mailchimp integrations for membership program management
Here is our list of top Mailchimp integrations for membership program management. Let’s explain each platform in detail.
PassKit has been on the market for years now. It is a digital loyalty platform that simplifies creating digital loyalty cards, membership cards, or coupons.
PassKit brings your membership program to a customer’s mobile wallet – Google Pay or Apple Wallet. Our platform creates a connected customer experience, bridging the gap between the online and offline worlds. Just what your consumers need!
The best part is that we offer seamless integration with Mailchimp through Zapier. How does it work?
- Customers can fill out the form on your website or landing page
- They get automatically subscribed to your Mailchimp list
- Thanks to Zapier, a new member is automatically created in PassKit
- The customer receives the digital membership card via a welcome email
- PassKit captures the installation of the digital pass or card
- The customer info gets updated in Mailchimp via Zapier
- The customer info gets updated in PassKit via Zapier
As you can see, PassKit takes your membership program management efforts to the next level. You can send digital passes to your customers quickly and easily by connecting Mailchimp and PassKit.
2. Gift Up
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Gift Up is an online app that lets you create and sell gift cards to your customers. You can integrate it with your WordPress website and social media networks. It makes gift cards available where your consumers are.
The tool handles everything from the moment a customer buys a gift card. It even ensures the buyer gets a digital or physical card.
You can connect Mailchimp with Gift Up. The integration will automatically add the customer’s details to a mailing list. The customer will also receive a special tag in Mailchimp for sending targeted emails.
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Smile.io is a loyalty management software suitable for eCommerce businesses. The platform lets you launch points or referral programs to reward customers.
You can customize the look of your rewards program any way you want. The tool collects rewards data to ensure you provide a seamless customer experience. It also integrates with Mailchimp.
Smile.io syncs your contact list with Mailchimp. You can use it to send personalized emails and segment lists based on your loyalty program data and boost customer engagement.
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Firewards is a platform that allows you to set up a referral and rewards program for your subscribers. The aim is to help you expand your email list and attract new people to your newsletters.
Users receive special rewards from Firewards for each referral. They can monitor and manage their prizes from the app.
You can further improve customer retention by using the Firewards and Mailchimp integration or grow your subscriber list with word-of-mouth marketing. You can monitor your subscribers and prepare and prepare newsletter referral campaigns.
Image source: Mailchimp
SparkLoop powers businesses with a newsletter referral program. Similarly to Firewards, the tool’s mission is to help you grow your audience through referral marketing.
You can add a referral program to Mailchimp to target customers directly. Every time customers refer a friend, they can automatically receive an email from Mailchimp notifying them of their rewards.
Now that we have covered the apps that support Mailchimp integration, let’s see how you can engage your members.
How to use Mailchimp integrations to keep your members engaged?
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Here are seven ways to leverage Mailchimp integrations for better results.
1. Send regular emails highlighting your membership program
Customers belonging to your membership program receive a tag in Mailchimp. Use this tag to send them regular emails with important information. That way, they won’t forget your brand.
2. Offer exclusive discounts and coupons
Use the tags to surprise your members with exclusive discounts and coupons. They should be available only to members. Why? To show them that joining your membership program comes with special perks that others can’t access.
3. Send out special offers and promotions
Whether running a restaurant, gym, salon, hotel, coffee shop, or any other business, you must prepare special offers and promotions. Leverage PassKit to ensure the offers reach your target audience. Then?
Use the Mailchimp and PassKit integration to send newsletters with digital loyalty cards and help your members start redeeming rewards faster.
4. Provide early access to new products or services
How do you create a buzz around your new products or services? You can give members early access. They will appreciate your offer and even inform others about it.
5. Offer exclusive access to events
Inform your subscribers about special events. For instance, a famous trainer may host a workout session in your gym. Use the power of email to spread the word.
6. Send out a membership program survey
Don’t forget to gauge how satisfied customers are with your membership program. Although PassKit collects data on your members, it is always an excellent choice to hear their feedback directly from them.
7. Give members a special gift on their birthday
People crave a personalized customer experience. PassKit asks your members to submit information like their birthdays for this reason. We want to ensure you show customers your business values them.
You can use the information PassKit collects to send automated birthday newsletters via Mailchimp.
Mailchimp integrations: Wrapping up
Email marketing is a surefire way to reach your customers. Mailchimp makes the process easier by enabling you to create, edit, design, and send newsletters to your audience. Mailchimp makes email marketing even more effective by integrating with third-party applications such as PassKit.
Our platform helps you provide your audience with offers, discounts, vouchers, loyalty cards, and rewards. We ensure your customers never forget about your brand. Thanks to automation, you can ease sending and installing digital passes and increase customer satisfaction and experience with your brand.
FAQ about Mailchimp integrations
Here are the answers to frequently asked questions about Mailchimp integrations.
What are integrations on Mailchimp?
Integrations let you connect your app with Mailchimp to automate your email marketing processes and improve membership program management.
How do I integrate a website into Mailchimp?
You must have a Mailchimp account to integrate with your website. There is a source code you can add to your website to keep track of subscribers.
Is there a Mailchimp API?
Yes, there is! It offers access to Mailchimp so developers can sync campaign analytics or email activity.