Loyalty platform providers offer advanced tools that help companies develop reward programs and build lasting customer connections.
Using these platforms allows you to create an effective customer loyalty program, monitor customer engagement, and gather helpful insights into consumer behavior.
As you navigate the variety of customer loyalty software options, you need to select a solution that aligns with your business objectives and meets your customers’ needs.
The right loyalty program software can boost customer retention and fuel long-term growth.
In this article, we will introduce you to the top 15 loyalty platform providers in 2024, equipping you with the knowledge to make a smart choice for your business.
Let’s start.
What are loyalty platform providers?
Loyalty platform providers offer services and tools to help businesses create and manage customer loyalty programs. These platforms allow you to increase customer engagement and retention by providing your buyers with reward points, discounts, and special perks.
Types of loyalty platform providers typically include:
- All-in-one marketing platforms with a loyalty module as part of their system
- Loyalty program software that specializes in delivering only loyalty features
- End-to-end loyalty solutions for complete loyalty program management
- Coalition loyalty platforms that allow multiple brands to join one bigger loyalty scheme
Features of loyalty management software can differ but commonly include:
- Reward points systems: Customers earn points for purchases
- Customer segmentation: Helps in targeting different customer groups effectively
- Analytics and reporting: Provides insights into customer behavior and program performance
Your loyalty program can lead to higher customer satisfaction and increased revenue with the right provider.
15 Best loyalty platform providers right now
Let’s start with our list of the 15 best loyalty platform providers, each offering unique features and benefits to upgrade your loyalty program strategy.
1) PassKit
PassKit is a loyalty program management software for managing customer loyalty programs. It allows you to create and distribute digital loyalty cards, membership cards, coupons, and various mobile wallet passes compatible with Apple and Google Wallet.
PassKit helps you retain customers through personalized rewards and data-driven insights.
Start a 45-day free trial now.
Key features
- Customizable digital loyalty cards, loyalty membership cards, mobile tickets and more
- Diverse types of loyalty programs, including points and tiered programs
- Personalized rewards and promotions
- Advanced customer segmentation and targeting
- PassReader scanning app for iOS and Android
- Integration with Apple Wallet and Google Wallet
- Integration with Zapier and Make for program automation
- APIs and WebHooks
- Encrypted Smart Pass links
- Real-time updates and push notifications
- Location-based alerts
- Gamified rewards and challenges
- Detailed data insights and analytics
- ROI and redemption rate tracking
- White-label solutions for branding
Best for
PassKit is ideal for businesses that want to improve customer relationships and boost retention rates. It’s perfect for restaurants, retail stores, gyms, and any establishment looking to modernize their loyalty programs.
Pricing
PassKit offers a free trial, enabling you to explore its features and see how well it fits your business needs. After the trial expires, you can subscribe to a usage-based pricing and trigger discounts as your program grows.
Start a 45-day free trial to test the platform. No credit card required.
2) Loopy Loyalty
Loopy Loyalty is customer loyalty software that helps small businesses create digital stamp cards to increase customer retention. It facilitates designing, managing and sharing digital cards, making it easier to track loyal customers and their interactions with your business.
This loyalty program app integrates with Apple and Google Wallet, letting customers access stamp balance and rewards anytime without downloading new apps.
Key features
- Customizable digital stamp cards with brand colors and images
- Mobile wallet integration for easy access on smartphones
- Multichannel promotion using websites, social media, and QR codes
- Remote reward issuing through an online stamper tool
- Digital Stamper app for iOS and Android
- Real-time data tracking to evaluate program performance
- Connects with third-party apps via Zapier
- Strong customer support through chat, email, and help center
Best for
Loopy Loyalty is ideal for small businesses that want a paperless solution that simplifies reward management and offers extensive customization options.
Pricing
You can start using Loopy Loyalty for free without needing a credit card. Paid plans begin at $25 per month and offer:
- Unlimited cards
- Unlimited customers
- Unlimited push messages
- Unlimited stamps
- Unlimited rewards
- Unlimited transactions
These flexible plans allow you to cancel anytime, controlling your costs easily.
3) Airship
Airship is an enterprise SaaS platform dedicated to managing mobile app experiences (MAX).
Focusing on every stage of the mobile app lifecycle, Airship offers brands tools to optimize customer interactions inside and outside the app.
This platform helps you engage customers and improve loyalty through personalized and timely experiences.
Key features
- Allows non-technical team members to create and manage experiences without developer support
- Enables trials with small groups before full rollout
- Hundreds of integrations with third-party solutions
- Includes advanced notifications for Apple Wallet and Google Wallet
- Subscription model that aligns with your needs
Best for
Airship is a good option for businesses looking to improve mobile app engagement and customer journey. It’s a great fit for travel, media, retail, finance, and telecom industries, striving to deliver personalized interactions that drive loyalty and revenue.
Pricing
Airship offers a straightforward SaaS subscription model, providing predictable costs aligned with your current and future needs. However, the pricing is unavailable on the official website. You need to contact the team to get a quote.
Read our guide to learn more about Airship competitors.
4) Vibes Media
Vibes Media offers a comprehensive loyalty program management solution to improve customer retention. By personalizing mobile outreach, Vibes Media helps brands connect with customers in meaningful ways.
The platform uses customer behaviors, locations, and other attributes to deliver relevant, timely messages driving action.
Key features
- Personalized mobile messaging
- Integration with mobile wallets
- Behavior and sentiment analysis
- Robust analytics and reporting
- Seamless campaign management
Best for
Vibes Media suits businesses looking to increase customer loyalty through personalized mobile engagement. It’s a good choice for those who need a platform that effectively targets customers based on their behaviors and preferences.
Pricing
Vibes Media offers tailored pricing based on your specific needs. Contact their sales team for detailed pricing information.
Read our guide to learn more about Vibes competitors.
5) Fivestars
Fivestars is a loyalty platform that helps you turn casual shoppers into regular customers. It offers personalization and marketing automation tools.
You can keep track of customer behaviors and preferences, making sending targeted offers and rewards easier.
Key features
- Personalize offers based on customer data
- Automate reward distribution and marketing
- Segmentation for targeted promotions
- Easy import of contacts from services like Mailchimp and Constant Contact
- Simple sign-in for customers using their phone number
- Fraud prevention with TCPA compliance
- Real-time data tracking through a user-friendly dashboard
Best for
Fivestars is best suited for small and medium-sized businesses that want to set up automated rewards and promotions available through point-of-sale (POS) systems or tablet devices.
Pricing
Fivestars offers various pricing tiers, which typically depend on the size and needs of your business. However, you need to book a demo for more information.
Read our guide to learn more about Fivestars vs TapMango.
6) FOBI
FOBI is known for its digital loyalty pass platform, which helps businesses gather transactional data from customer interactions.
It makes sending personalized promotions to customers at different stages of their journey easier.
By tailoring offers, companies can improve customer retention and engagement.
Key features
- Real-time data analytics
- Personalized promotions
- Digital loyalty pass
- Customer engagement tools
Best for
Fobi’s loyalty platform best suits businesses that want to build client loyalty through targeted coupons, interactions, and promotions. It enables omnichannel and segmented marketing based on geography, demographics, and time.
Pricing
For detailed pricing information, contact their sales team by booking a demo.
7) Talon.One
Talon.One offers flexible, fully automated loyalty programs that require no coding. It helps you increase retention, target your best customers, and drive repeat business.
This user-friendly platform saves thousands of developer hours and allows you to track customer interactions from a centralized system.
Talon.One integrates easily with your existing data, providing a seamless experience.
Key features
- Create and manage tiered campaigns like bronze, silver, and gold
- Share points among families or groups for easy redemption
- Award points to encourage repeat purchases and specific behaviors
- Allow customers to earn and redeem rewards across different brands
- Connect all your customer and SKU data for deeper insights
- Set unique goals and rewards based on various data points
- Track and redeem rewards across all channels
Best for
Talon.One loyalty platform is well-suited for large global brands, enterprises, and businesses without dedicated IT teams. It enables personalized, automated, scalable promotional and loyalty programs across multiple channels.
Pricing
You can book a demo to get detailed pricing information. The official website does not provide this information.
Read our guide to learn more about Talon One vs Voucherify.
8) Open Loyalty
Open Loyalty is an API-first loyalty software solution. It offers versatile features for creating, managing, and optimizing loyalty programs. Various reputable companies use it to boost customer engagement and loyalty.
Key features
- Create earning rules based on transactions and behaviors
- Manage points liability with manual or automatic transfers
- Set points expiration rules per wallet or campaign
- Design redemption mechanics for rewards, coupons, or payments
- Introduce reward point campaigns based on transaction attributes
Best for
Open Loyalty suits businesses seeking a customizable, points-based loyalty program. It works well for companies wanting to implement specific behavior-based rewards and manage loyalty points efficiently.
Pricing
For detailed pricing information, you need to contact the sales team.
9) Loyalzoo
Loyalzoo offers a great way to reward and re-engage your customers. It’s particularly suitable for physical stores and enables you to create and launch your loyalty programs quickly.
Easy setup and management boost customer loyalty for small and medium-sized businesses.
Key features
- Simple tutorials for fast setup
- Customer registration via phone number, email, or the Loyalzoo app
- Marketing tools for sending promotions based on buying behaviors
- Digital loyalty cards you can brand with your business name
- Multi-location support for sharing points and rewards across different stores
- Compatibility with various point-of-sale systems
Best for
Loyalzoo is best suited for small and medium-sized retail and food businesses where customer interaction is frequent.
Pricing
Loyalzoo’s pricing starts at $47 per month per store. It includes a 7-day free trial, a points-based rewards system, and two monthly blast marketing messages.
If you want to include the SMS feature for promotion, you must pay an additional $30 per month per store.
10) Kangaroo
Kangaroo offers a comprehensive loyalty marketing solution to boost sales and customer engagement. With its easy-to-use app, you can quickly set up a loyalty program that aligns with your brand.
Key features
- Customizable appearance to match your brand
- Branded e-gift cards
- Promotional graphics upload
- Seamless customer login with Quickscan QR codes
- Free member app with business logo and brand colors
- Member profiles and progress tracking
- Referral program
Best for
Small and medium-sized businesses searching for an all-in-one loyalty platform to improve customer interactions and drive sales.
Pricing
Kangaroo offers four monthly pricing packages, each with a different feature set. Prices range from $59 for small businesses to $299 monthly for a full white-label service.
11) Yotpo
Yotpo offers a loyalty and referrals platform, helping brands create customized rewards programs. Its platform maximizes customer lifetime value through various incentives and detailed analytics.
Key features
- Create unique rewards programs tailored to your brand’s needs
- Offer coupons, discounts, and free shipping to keep customers coming back
- Reward customers with points, spend, or purchase-based tiers
- Target customers based on point balance, last purchase date, and other criteria
- Incentivize customer referrals to drive acquisition
- Monitor program performance with detailed dashboards and reports
- Integrate with your existing marketing tools
Best for
Yotpo is best for eCommerce businesses looking to build strong customer loyalty through customized rewards and referral programs. It helps brands engage customers and build strong brand advocacy.
Pricing
Yotpo offers a free plan and different pricing options based on your monthly order volume.
12) Smile.io
Smile.io is a loyalty platform designed for ecommerce businesses. It specializes in creating programs that encourage repeat purchases and customer referrals.
This platform integrates well with email and SMS marketing tools, reviews, and more.
Key features
- Reward customers for every order they place
- Offer exclusive perks to your top customers
- Encourage customers to refer their friends and earn rewards
Best for
Smile.io is best suited for small businesses, particularly those using Shopify. It is a good fit for those looking to increase sales and customer retention without requiring extensive technical expertise or high-volume transaction limits.
Pricing
Smile.io offers various pricing plans based on monthly orders. Prices range from $49 for up to 500 orders to $999 monthly for up to 7,500 orders.
If your orders exceed the limit, you must pay extra for each additional 100 orders.
13) Voucherify
Voucherify is an API-first promotion and loyalty platform that helps businesses create, distribute, and track reward programs.
It offers flexibility and scalability, making it suitable for small and large companies. It integrates easily into existing systems without significant disruptions.
Key features
- Customizable rewards and points systems
- Support for in-store and online programs
- Built-in integrations with existing tools
- Event and geo-based messaging
- Anti-fraud mechanisms
- Detailed analytics for ROI calculation
- Omnichannel communication
Best for
Voucherify is a loyalty platform for food and beverage, finance and insurance, and fitness and health businesses. It provides a robust API-first promotion engine for highly targeted promotions and loyalty programs without extensive development overhead.
Pricing
Voucherify offers a free plan and paid plans based on the monthly and hourly API calls. Prices range from $179 to $629 per month.
14) Xoxoday Plum
Xoxoday Plum is a global reward, incentives, and payout platform that uses AI to deliver personalized rewarding experiences.
With connections to over 1 million reward options, it automates and scales reward distribution effectively.
You can send rewards via various methods, such as emails, SMS, and links, making it versatile for different needs.
Key features
- Accumulate points linked directly to email or phone number
- Create unique reward codes for easy redemption
- Send redeemable reward links via email or SMS
- Headless API for custom UI/UX experiences
- E-commerce reward solution with multi-currency and multilingual support
- In-app redemption experience for seamless user engagement
Best for
Xoxoday Plum is best suited for businesses with international operations looking to incentivize customers and employees through various reward options.
Pricing
Xoxoday Plum offers custom pricing based on your specific needs and usage. You need to contact their sales team for detailed pricing information.
15) Marsello
Marsello is a comprehensive loyalty platform designed for online and brick-and-mortar retailers.
By linking your loyalty program with point-of-sale systems and online shopping platforms, Marsello ensures a seamless customer experience.
It captures and tracks customer data, allowing you to tailor personalized marketing campaigns.
Key features
- Integration with POS and eCommerce platforms
- Automated email and SMS campaigns
- Customer behavior tracking
- Rewards and points management
- Social media scheduling
- Customer feedback and reviews
Best for
Marsello is best suited for omnichannel businesses, especially those using Shopify and POS systems. It enables customer behavior tracking across online and offline channels, facilitating targeted marketing campaigns and optimized sales.
Pricing
Marsello offers a 14-day free trial. Paid plans start at $125 per month, depending on the size of your customer database and the number of connected sites.
What is the best loyalty platform provider in 2024?
PassKit stands out as the best loyalty platform provider in 2024, offering advanced features designed to improve customer engagement and streamline loyalty program management.
PassKit requires no coding, making it simple to set up and control. This user-friendly approach ensures you can quickly launch loyalty programs without technical hurdles.
Tailor your loyalty program with your brand’s colors, logos, and rewards. This level of customization helps create a consistent brand experience that resonates with customers.
It seamlessly integrates with various e-commerce platforms and CRM systems, allowing for a cohesive operational flow and better data management.
Perfect for mobile users, PassKit improves customer engagement through digital passes, guaranteeing your loyalty program’s accessibility and convenience.
PassKit supports diverse loyalty program types, from points-based to tiered structures, offering flexibility to meet different business models and customer preferences.
PassKit is suitable for both small businesses and large enterprises. It grows with your needs, ensuring that your loyalty program can expand alongside your business.
Experience PassKit’s advantages today. Start your 45-day free trial.
Final words about loyalty platform providers
When selecting a loyalty platform provider, carefully evaluate its features, pricing, customer support, and overall reputation. This will help you make a smart decision that aligns with your specific needs and goals.
The top providers offer features like easy customization, seamless integration with existing systems, and in-depth analytics to help you fine-tune your loyalty strategies.
Embracing a loyalty platform provider’s offerings can be a strategic investment in your sustained growth and success.
Don’t wait. Sign up for PassKit today.
FAQs about loyalty platform providers
What is a loyalty service provider?
A loyalty service provider helps businesses design, implement, and manage customer loyalty programs. They offer technology and services to track customer behavior, reward purchases, and increase customer engagement.
What is customer loyalty software?
Customer loyalty software is a tool that businesses use to create and manage loyalty programs. It facilitates tracking customer activities, issuing rewards, and analyzing program performance.
What are the best customer loyalty programs?
Platforms such as PassKit, which is known for its advanced segmentation and targeting capabilities, offer some of the best customer loyalty programs.
What is a customer loyalty platform?
A customer loyalty platform is a digital solution that helps manage all aspects of a loyalty program. It includes features for tracking, managing rewards, and providing personalized customer experiences.
Which company has the best loyalty program in the world?
Determining the best loyalty program can depend on various factors, but PassKit is often highlighted for its innovative approach and scalability in loyalty management.
Is CRM a loyalty program?
No, CRM (Customer Relationship Management) is not a loyalty program. CRM systems manage customer data, interactions, and relationships, while loyalty programs specifically aim to reward and retain customers.
What is a loyalty provider?
A loyalty provider supplies the tools and services needed to create and maintain loyalty programs. They help businesses increase customer retention and satisfaction.
