Extend your mobile reach with

Digital Membership Cards

Why use Digital Membership Cards

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Members never lose them

A digital membership card is easily stored and accessed in your customer's wallet application on their phone. This mean they are always carrying their card. Which means your brand is always with them.

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Enrolment and distributon is instant

No need to fill in paper forms and wait to receive a plastic card through the post. Members enrol online and instantly receive their personalized membership card on their phone and/or in their email inbox.

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Engage at the right time and location

A digital membership card can trigger a lockscreen notification when the smartphone is near to your location(s). A tap on the lockscreen message takes them straight to the membership card in Apple Wallet.

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Update at any time

Unlike a plastic membership card or an email, a digital membership card can be updated at anytime. For example if a member has upgraded their status, the digital card changes and they instantly see their updated card.

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Connect to all your services

A digital membership card can contain weblinks, telephone numbers, email addresses and locations making it super simple for your members to connect with you at anytime.

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Environmentally friendly

Brands incur material and delivery costs when they use physical membership cards. Brands that embrace digital membership cards save money while also reducing waste from single-use promotional material.

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Simple to design

Design your digital membership card template using the PassKit Portal within minutes. Choose your colours, your logo, your images, and customize your text and links.

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Members demand convenience

The proliferation of smartphones mean that consumers want to take action immediately and on the fly. They expect convenience and easy access to member information, benefits, locations at all times.

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A world full of connected, engaging and rewarding experiences

Micro-Moments Know


Members want easy access to their membership status and benefits they're entitled to.

Micro-Moments Go


Members want to easily find the address of a store or be reminded when they can use their membership card.

Micro-Moments Do


Members want to be able to update their membership details and access links to instructions and how-to's.

Micro-Moments Buy


Members want to be able to easily earn points, redeem rewards, and transact in the real world.

  • Businesses have the opportunity to influence behavior at all stages of the customer journey, not just when customers are ready to buy.

Digital Membership Cards for Apple and Google Wallet

Apple and Google Wallet gives you an unprecedented opportunity to extend your brand's mobile connectivity in apps your members already have and trust.

Digital Membership Card Example in Apple Wallet and Google Wallet


Customize the design of your digital membership card with beautiful colors, images, and engaging content. Provide members with easy access to their membership details and other useful information.

PassKit Portal Design Tab


Keep your digital membership cards synchronised with your customer data that exists in other databases. For example, you might want to connect with CRM (customer relationship management) application with PassKit, or connect your POS (Point of Sale) software with PassKit.

Registration Form Builder Member Management


Getting digital membership cards into Wallet is easy. You can distribute via email, via messaging, on the web or even by scanning a QR code.

Membership Card in iPhone


Your digital membership cards can be updated from within the PassKit Portal, or automatically when data changes in your other applications. You can easily notify the user of important updates; like when their membership status changes, points balances update or offers are available.

Lock screen notification for membership card update


Members access their digital membership cards in the Wallet app. If you want your member to use their card at your venue(s) you can use NFC (Near Field Communication), Barcodes, Weblinks or Text.

Scanning a digital membership card


Learn how many members have enrolled over time. Access all member events, such as check-in or status updates. And all this information can be sent directly to your other applications, such as CRM, using the PassKit webhooks. This real time information allows you to analyse the success of your program and respond immediately.

PassKit Portal Overview Dashboard

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