Plastic membership cards only identify the customer post-purchase, which limits the opportunity to influence behavior to a more convenient and engaging experience - before, during, and after purchase.
Interacting with members has become much more complex with so many channels available - email, SMS, social media - that messages delivered often get ignored. Members want to feel connected, receive real-time updates and relevant reminders/communications.
The proliferation of mobile devices mean that consumers can now take action to address their needs immediately and on the fly. They expect easy access to content (member information, benefits, locations) at every micro-moment.
Members want to be reminded of their membership benefits on a regular basis. Members are not fully using the benefits and privileges available to them - it's not personalized or they're simply not aware of these benefits.
There's no holistic view of member profiles and their behaviors/preferences online and offline, making it difficult to track and measure ROI on all of the marketing activities surrounding the membership program.
Members want easy access to their membership status and benefits they're entitled to.
Members want to easily find the address of a store or be reminded when they can use their membership card.
Members want to be able to update their membership details and access links to instructions and how-to's.
Members want to be able to easily earn points, redeem rewards, and transact in the real world.
Businesses have the opportunity to influence behavior at all stages of the customer journey, not just when customers are ready to buy.
Create digital membership cards enabled for Apple Wallet & Google Pay, instantly distribute them to members upon registration, track offline member activity, and send targeted updates straight to members' lock screen.
Your brand, your content, right at your members’ fingertips.
Customize the design of your digital membership card with beautiful colors, images, and engaging content. Provide members with easy access to their membership card, membership details and useful information right from their smartphone.
Create a member registration form with the form builder and deliver personalized digital membership cards to members upon registration. No more paper signup forms, printing plastic cards, and additional time and cost in mailing cards by post.
Manage all new member registrations and existing members in one place. Resend membership cards to members who haven't installed your membership card, remove members from your program, update individual member details, and more.
Seamlessly convert your membership program to digital by uploading your existing members to the platform. Members instantly receive an email with their digital membership card - ready for use straight away.
Keep your customers up to date with the latest offers, news, or events by simply pushing updates direct to their lock screen. Stay top of mind and remind members of your brand to further drive real-world action.
Use location (GPS) and proximity based technology (beacons) to deliver timely lock screen messages when it matters the most. Accessing your membership card is hassle-free and convenient, making it even easier to take action in the real world.
Monitor the performance of your membership program with rich analytics and data. Track membership base growth, membership activations, and usage behavior to maximize results. Turn this data into intelligence to achieve even more personalized interactions with members.