A digital membership card is easily stored and accessed in your customer's wallet application on their phone. This mean they are always carrying their card. Which means your brand is always with them.
No need to fill in paper forms and wait to receive a plastic card through the post. Members enrol online and instantly receive their personalized membership card on their phone and/or in their email inbox.
A digital membership card can trigger a lockscreen notification when the smartphone is near to your location(s). A tap on the lockscreen message takes them straight to the membership card in Apple Wallet.
Unlike a plastic membership card or an email, a digital membership card can be updated at anytime. For example if a member has upgraded their status, the digital card changes and they instantly see their updated card.
A digital membership card can contain weblinks, telephone numbers, email addresses and locations making it super simple for your members to connect with you at anytime.
Brands incur material and delivery costs when they use physical membership cards. Brands that embrace digital membership cards save money while also reducing waste from single-use promotional material.
Design your digital membership card template using the PassKit Portal within minutes. Choose your colours, your logo, your images, and customize your text and links.
The proliferation of smartphones mean that consumers want to take action immediately and on the fly. They expect convenience and easy access to member information, benefits, locations at all times.
Members want easy access to their membership status and benefits they're entitled to.
Members want to easily find the address of a store or be reminded when they can use their membership card.
Members want to be able to update their membership details and access links to instructions and how-to's.
Members want to be able to easily earn points, redeem rewards, and transact in the real world.
Businesses have the opportunity to influence behavior at all stages of the customer journey, not just when customers are ready to buy.