Do you need help choosing the right customer loyalty software for your business?
You’re not alone. According to Queue-it, 80% of loyalty program owners plan to increase their investments in customer loyalty, while 53% intend to offer personalized rewards or offers. That’s where platforms such as Fivestars and TapMango come in.
In today’s article, we will conduct Fivestars vs. TapMango comparison as popular products for companies looking to reward their customers and keep them returning for more.
We will also explain how you can use PassKit, our customer loyalty software, as a full-featured and cost-effective alternative that helps you start your loyalty program, create loyalty reward cards in minutes, distribute them across all brand touchpoints and let customers store and use them with mobile wallets.
Sign up for PassKit and start your free 45-day trial to evaluate all features.
Keep reading to learn more about these loyalty program apps and how they stack against each other.
What is Fivestars?
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Fivestars is an all-in-one marketing platform that helps you launch a rewards program for small business. It enables you to create and maintain a customer base and send targeted campaigns to increase customer spending.
With Fivestars, you can track purchases and give customers rewards for their loyalty, motivating them to return to your business.
What is TapMango?
Image source: Capterra
TapMango is an online ordering and customer loyalty platform. It allows you to launch a branded mobile app where consumers can track your offers and accumulated points. With TapMango, you can segment your audience and send targeted marketing campaigns to boost your sales.
How do these two platforms differ? Let’s start our comparison to find out.
Fivestars vs. TapMango: Comparison overview
Fivestars and TapMango are popular customer loyalty and marketing platforms for small businesses. In this comparison overview, we will discuss the features and benefits of each software and explore how they differ from one another.
Let’s start with some essential information.
Fivestars vs. TapMango: Basic differences
The main difference between TapMango and Fivestars lies in the services they provide. Although loyalty platforms first, small businesses leverage these tools for additional purposes.
For instance, brands can use Fivestars as a payment processing system. The platform comes with a credit card reader, Fivestars Pay, that accepts Visa, American Express, and many other payment cards.
Fivestars keeps track of every payment via the reader, recognizes customers, and updates your customer database automatically. You can issue vouchers, manage customers, and send targeted offers using one system.
On the other hand, TapMango serves as an online ordering platform. You get a branded mobile app to list your products or services. Buyers can order directly from the app for in-store pick-up or home delivery. TapMango tracks their purchases and awards them for every dollar spent.
What do businesses think of Fivestars and TapMango? Let’s find out.
Fivestars vs. TapMango: User rating
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We examined user ratings on G2. It allowed us to understand how business owners viewed each platform. Here’s what we found.
The Fivestars rating on G2 is 4.4. out of 5. Users consider Fivestars efficient and easy to use. They also leverage it to create a direct connection with their customers.
Users also expect Fivestars to improve in some areas. For instance, the customer service team has a slow response rate. Another issue is the app itself. According to several comments, the app is sometimes unresponsive and takes too much time to load.
On the other hand, TapMango scores 4.2. out of 5 on G2. Users single out its interface, which is intuitive and easy to use. They also mention it drives sales growth for their small businesses. Rather than visiting the store, customers can buy anything straight from TapMango, which makes it more convenient.
As for dislikes, users mention bugs within the app when they want to list offers. Similarly to Fivestars, customer support can improve its response rate.
Fivestars vs. TapMango: Use cases
Brands from various industries can launch loyalty programs with these two platforms. We’ll examine the popular use cases for each solution.
Fivestars is most suitable for
- Coffee shops
- Retail stores
Small businesses can leverage Fivestars to send a one-time offer to increase sales. They can also promote a new item and generate excitement around it. Customers benefit by receiving incentives for their loyalty.
TapMango has a broader usage and supports businesses such as:
- Beauty (spa, nail, and hair)
- Coffee shops
- Health and wellness
- Toy stores
- Vape shops
- Pet stores
Businesses can use TapMango to deliver text blasts that feature promotions and their loyalty program. It helps with user retention and keeps customers returning to special deals and offers.
Fivestars vs. TapMango: Do they work with POS systems?
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Fivestars and TapMango integrate with point-of-sale software.
The POS integration makes it easy to connect with consumers and monitor their in-store and online behavior. The only issue you may encounter is they don’t integrate with all POS systems.
However, you can contact their customer support teams and try to find a solution for your specific needs.
Fivestars vs. TapMango: Key loyalty program features
To ensure the success of your loyalty program, you must consider all features these platforms provide. Let’s evaluate each of them to help you understand which is a better option for your needs.
Fivestars stands out because of these critical features:
- Mobile payments – consumers don’t need to carry plastic cards around. The Fivestars app brings local businesses and numerous loyalty programs straight to their mobile phones.
- POS integrations – integrate with a POS system to manage your loyalty program from a centralized location.
- Optimized marketing campaigns – Fivestars comes with the AutoPilot tool. The feature delivers targeted offers to ensure shoppers don’t forget about your business.
- Push notifications, texts, and emails – deliver promotions on various channels to reach consumers no matter where they are.
- Customer segmentation – consumer trends show that people want personalization. 62% of consumers will give their email addresses to brands to receive personalized offers. Use the Fivestars customer segmentation to deliver offers to specific audience groups.
The key features of TapMango include
- Mobile payments – TapMango shares this feature with Fivestars. Your employees don’t need to bother with physical cards to ensure consumers get points for their purchases.
- POS integrations – if your point of sale software has an open API, you can easily integrate TapMango. The app will log every receipt and issue vouchers to your store visitors.
- Numerous ways to accumulate points – consumers can earn points when they check in, spend cash, or buy certain products. There is also the option to award them points when they belong to a specific customer group, such as VIP customers.
- Campaign management – you can run campaigns only in specific locations or restrict rewards depending on the location.
- Customer database – TapMango collects basic customer information like name, date of birth, and gender. It helps you segment consumers into groups and send personalized offers.
While both platforms offer similar features, Fivestars has more comprehensive marketing and customer segmentation tools.
Fivestars vs. TapMango: Languages
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There aren’t many language options with Fivestars and TapMango. TapMango supports Spanish, French, and English, while Fivestars supports English and Spanish. Their customer support teams communicate in English to help solve your issues.
Fivestars vs. TapMango: Setup and integrations
TapMango offers numerous POS integrations to turn new customers into loyal ones. It integrates with point-of-sale systems like Vend, Clover, and Toast. The platform also collaborates with DoorDash to boost restaurant loyalty programs.
As for Fivestars, it integrates with Clover to synch your POS and customer loyalty program. The integration lets you award points to consumers automatically. It saves time and eliminates manual effort for your employees.
Fivestars vs. TapMango: Support
Your go-to loyalty program platform must offer excellent customer support. You never know which issues you might encounter. Are Fivestars and TapMango there when you need help?
Fivestars provides support through email, phone, and live chat. You must be registered as a Fivestars business to connect with its customer service representatives. The good news is that the representatives are available on Saturday and Sunday when you have more customer visits.
You can reach TapMango via email, phone, and live chat. The platform also has a Zendesk account where you can submit tickets and find answers to the most frequently asked questions.
Fivestars vs. TapMango: Security
TapMango deals with sensitive information, which is why security is its top priority. It implements the following to protect data:
- The use of encryption when you store personal information on the servers. It relies on SSL technology.
- It collaborates with third parties that have proven they take security seriously.
- TapMango limits access to confidential information on a need-to-know basis.
As we said, Fivestars also has a payment processing system. It works to reduce fraud and protect sensitive information. The platform uses tokenization and point-to-point encryption.
Fivestars vs. TapMango: Pricing
Pricing for both solutions depends on different factors. For instance, they consider the number of locations, POS you use, and audience base, among other things.
The most basic subscription for Fivestars starts at $299 per month. As for TapMango, if you integrate it with Square, the price will be $239/month per business location.
Fivestars vs. TapMango: Pros and cons
Let’s first look at Fivestars. Its pros are:
- Push notifications, text, and emails to send appropriate deals to customers
- Easy-to-use and intuitive interface
- Contactless shopping
- Fivestars Pay that acts as a payment processing system
The cons are the following:
- The app loads slowly sometimes
- The slow response rate from customer support
- The low number of integrations
TapMango is popular because of
- Numerous integrations with platforms like DoorDash, Clover and Vend
- Push notifications, texts, and emails to promote an offer or products
- Easy-to-use interface
The cons include the following:
- The slow response rate when you contact customer service
- Gift card redemption needs improvement because it doesn’t correctly show the balance
- TapMango sometimes crashes, and it takes too long to fix the issue
PassKit might be a better solution for your business if the above cons put you off. Let’s discuss all the key advantages of our customer loyalty software and compare it with Fivestars and TapMango.
What is PassKit?
PassKit is our customer loyalty software you can use to launch your loyalty program quickly and efficiently. You can start a 45-day free trial to evaluate the platform.
PassKit relies on mobile wallets, such as Google Wallet and Apple Wallet, which your customer already use, so you don’t have to waste time and budget on custom app building, and your customers don’t have to download another app to start collecting points and redeeming rewards.
The critical difference between PassKit, Fivestars, and TapMango is that with PassKit, there is no need for costly and time-consuming POS integration.
You can use the CodeREADr scanning app integration to scan customers’ digital loyalty cards, membership cards, or coupons. Your staff can easily add or remove points, update point balance automatically or change your members’ tier in minutes.
Since PassKit provides member-events data, you can download reports for analyzing store or venue traffic, reconciling points with transactions, and auditing any changes to your member records. It helps you better understand your loyalty program’s performance and how it impacts your business.
In addition, you can track customer behavior to understand trends, patterns, and purchasing preferences and optimize your marketing efforts and incentives to boost customer loyalty and retention.
Since we covered the basics, let’s dive into features that make PassKit stand out in the market.
What loyalty features PassKit provides
At PassKit, we know that customer loyalty leads to increased sales. We’ve developed features that help you nurture loyalty and build meaningful relationships. Let’s discuss each of them.
All-in-one customer loyalty platform for connected customer experience
PassKit helps you unify your online and offline channels to provide a seamless, consistent, and connected customer experience across all touchpoints without high infrastructure costs, delays, and waste.
Using our advanced analytics, you can track and understand customer behavior and preferences to provide a personalized customer experience within days, not months, ensuring your loyal customers always feel valued and supported.
It’s an invaluable tool for your customer experience optimization efforts.
Mobile wallet integration and contactless payments
Since PassKit integrates with mobile wallets, you can finally throw away all your paper or plastic loyalty cards and expensive hardware and enjoy all digital transformation benefits for your business.
Mobile wallets allow customers to access their loyalty rewards easily through their smartphones, making it more convenient for them to participate in your loyalty program.
Mobile wallets also have built-in security features to protect customer information, which can help you reduce the risk of fraud and other security breaches.
PassKit also supports contactless payments through mobile wallets, boosting purchases at your store and increasing convenience since shoppers don’t have to carry cash or physical credit cards.
Easy digital loyalty cards, membership cards, and coupon creation
You can save your budget since you don’t have to hire designers or developers to work on your digital loyalty cards, membership cards, or coupons.
All you need to do is visit our Pass Designer, add custom fields to collect customer data, include your brand elements and barcode, and you’re all set up. It’s that simple.
Fast digital passes creation
With PassKit, you can even create digital passes for various purposes. Our platform covers all your customer loyalty program ideas. You can design boarding passes, event tickets, community cards, and more. Check out our sample cards.
Instant delivery with multichannel distribution
PassKit increases your reach on channels your customers use the most. We want you to stay on top of their minds. Thanks to our multichannel distribution system, you can promote your digital loyalty program on various online and offline channels using the following:
- SMS marketing
- Social media
- Receipt marketing
- Email marketing
- In-app advertising
- In-store advertising
- POP marketing
- Retail marketing
- NFC payments
- Location-based marketing
PassKit will boost your customer experience metrics, regardless of your chosen channel.
Targeted messages, push notifications, and location-based alerts
PassKit keeps track of every purchase and presents it in a centralized location. You can use our data to get to know your customers better and send targeted messages and promotions to motivate consumers to spend more at your business.
PassKit relies on permission-based marketing to deliver push notifications and location-based alerts. Leveraging GPS, you can send location-based notifications to consumers whenever they are near your coffee shop, gym, nail salon, hotel, or restaurant to increase foot traffic.
The notification reminds them about their point balance, unredeemed rewards, and special offers and deals, encouraging customers to visit your business.
PassKit supports over 35 languages
That’s right – we support over 35 languages and display mobile passes in the language of your user’s phone setting. It makes the whole experience more personal and relevant to your customers, whether you have a global customer base.
Advanced integration options
We make your life easier with advanced integration options. You can integrate PassKit with Zapier, popular CRM, POS, automation, and email platforms, including Mailchimp, WooCommerce, and Shopify.
Top-notch customer support
You can contact our customer support via email and live chat. Before you get in touch with our representatives, you can check out our Help Center. It features answers to most questions you may have.
Pricing based on usage
Unlike other platforms that set a fixed price, our pricing depends on usage, so you can adjust costs to your budget. We create the pricing based on the number of passes you issue monthly. For instance, if you issue 250 passes, the monthly cost is $39.50. Visit our Pricing page for more details.
PassKit vs. Fivestars vs. TapMango: Comparison overview
Let’s briefly overview the critical details regarding each customer loyalty platform we mentioned in this article.
|Notable features||Advanced analytics with ROI and redemption rates |
PassKit Pass Designer
CodeREADr app integration
Optimized marketing campaigns
|Best for||Small businesses||Local businesses||Small businesses|
|Mobile wallet integration||Yes||No||No|
|Pricing starts at||$39.50||$299||$239|
PassKit vs. Fivestars vs. TapMango: Our verdict
Fivestars and TapMango have specific features you may use for your rewards program, but they can sometimes be overwhelming for non-tech-savvy users. They also need to improve their loyalty features to help you deliver the best customer experience.
For instance, they don’t provide mobile wallet integration or multichannel distribution. Customers can’t store loyalty cards on their mobile devices. They need to use tablets at your counter or download a branded mobile app, among others they already use.
PassKit makes shopping at your business fast and secure, helps you update points and reward balances automatically, and ensures consumers remember your brand thanks to push notifications and location-based alerts.
We have developed our platform to help businesses like yours reward customers for their loyalty and attract new consumers. Choose PassKit if you want to create a seamless customer experience.
Start using PassKit to retain existing customers and increase customer engagement
PassKit is an affordable digital loyalty program platform you can start using in minutes. We have features that help you acquire new customers and nurture existing customer relationships.
So far, we have issued over 500 million passes while thousands of businesses worldwide use our platform to increase customer engagement and loyalty.
Why wait? Start your 45-day free trial.