customer incentive programs
Customer Loyalty
Paul

Customer Incentive Programs: A Guide to Boosting Loyalty

Image source: Freepik According to Antavo,  42% of customers prefer buying from a brand they have already shopped with. Furthermore, 22% of customers remain loyal to their preferred company, no matter what happens.  It highlights the significance of customer loyalty,

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e-gift cards
Customer Loyalty
Paul

How Do E-Gift Cards Work? An In-Depth Guide

Gift cards have become an increasingly popular choice among gift-givers, and research indicates that the global gift card market will reach a value of $1.4 trillion by 2026. The growing popularity of digital gift cards is partly responsible for this

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marketing automation tools
Marketing automation
Paul

4 Must-Have Marketing Automation Tools for Small Businesses

Image source: Freepik Traditional marketing is complex. Marketers must develop and track marketing campaigns, collect and analyze customer data, create targeted messages and many other things. There’s never enough time to complete all of these tasks. Even the best marketing

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email management tools
Digital coupons
Paul

5 Best Email Management Tools to Send Digital Coupons

Image source: Brett Jordan In the age of technology, companies are experimenting with distinct strategies to draw new and maintain existing customers. One of the most popular methods is to provide specials and promotions using digital coupons.  Digital coupons are

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