Image source: Brett Jordan In the age of technology, companies are experimenting with distinct strategies to draw new and maintain existing customers. One of the most popular methods is to provide specials and promotions using digital coupons. Digital coupons are critical
The loyalty program market is growing rapidly with the increasing number of digital natives. Statistics also show that the global loyalty management market will be worth over $18.2 billion by 2026. Digital natives have higher expectations from brands and are
For more than a decade, it has been known that acquiring new customers is significantly more expensive than retaining existing customers. Plus, increasing your customer retention rate can increase your profits up to 95%, as found in this research published
As mobile payment services become more available, choosing a digital wallet app for many users comes down to considering Samsung Pay vs Google Pay. We created this guide to help you choose the best mobile payment app and understand the
Loyalty programs are an excellent way for businesses to increase return visits and build strong relationships with customers. The best loyalty programs go beyond offering points or discounts and help companies understand their customers better while creating new experiences that
NFTs or Non-Fungible Tokens are the new kids on the blockchain. An NFT, as opposed to a Fungible Token, is a unique asset you can’t exchange or trade for another asset. In other words, NFTs are unique, and each one
Shep Hyken said: “The best advertising you can have is a loyal customer spreading the word about how incredible your business is.” And one of the best ways to create an amazing customer experience is by implementing location based marketing
