Customer loyalty apps can help you retain customers, increase sales, and collect data to optimize your customer loyalty program performance.
These apps offer diverse features, such as points systems, VIP tiers, and personalized rewards. They can also integrate with your existing sales channels and CRM systems, making it easier to track customer behavior and preferences.
Finding the right customer loyalty apps can be challenging for many business owners. With so many options available, how do you choose the best one to help your business?
In this article, we will share the list of the best customer loyalty apps available today, explore their features, and explain how they can benefit your business.
As you read on, you’ll discover detailed insights into different loyalty apps and what sets them apart.
10 Best customer loyalty apps for your business
After an in-depth analysis, we have chosen the following tools as the top customer loyalty apps:
- PassKit (start a 45-day free trial)
- Loopy Loyalty
- Glue Loyalty
- WaveToGet
- Perkville
- Loyalzoo
- Kangaroo
- Smile.io
- Yotpo
- TapMango
We evaluated these solutions based on features, integrations, customer support, pricing, user ratings, pros, and cons.
Let’s begin with our list.
1. PassKit
PassKit is one of the best loyalty platform providers that can help your business transition from traditional loyalty reward programs to a modern, digital approach.
With PassKit, you can make digital loyalty cards, coupons, e-gift cards, digital tickets, and other mobile wallet passes that integrate seamlessly with popular mobile wallets like Apple and Google Wallet.
It makes it convenient for loyalty members to store and access rewards on their smartphones, eliminating the need for physical cards.
One of PassKit’s key advantages is its user-friendly interface, which allows even those without coding or design experience to set up automated loyalty programs efficiently.
The platform provides a centralized system for defining program rules, tracking customer activity, and managing unlimited customers, making it an excellent solution for small businesses looking to boost customer retention and engagement.
To start with PassKit, you can sign up for a 45-day free trial and explore its features firsthand without any commitment or upfront costs.
Key features
- Multi-industry coverage: Adapt your loyalty program to your specific industry using PassKit’s versatile solutions, ensuring that it resonates with your intended audience and meets their expectations.
- Pass Designer: Create eye-catching loyalty cards, membership cards, coupons, and mobile wallet passes using Pass Designer drag-and-drop interface, incorporating your brand elements for a cohesive look.
- Loyalty program management: Simplify your loyalty program operations by setting up reward structures, tracking customer activity, and managing customer accounts from PassKit’s centralized platform.
- Mobile wallet APIs and SDKs: Seamlessly integrate your loyalty program with popular mobile wallets like Apple and Google Wallet, making it convenient for customers to save and use their loyalty cards with their smartphones.
- PassReader Scanning App: Streamline the in-store experience for both staff and customers by using PassKit’s iOS and Android app to quickly verify customer rewards and track redemption activity.
- Automated rewards: Implement rules and triggers to automatically reward customers based on their behavior and milestones, keeping them engaged and encouraging repeat purchases.
- Multichannel distribution: Maximize program participation by distributing your loyalty cards through various online and offline channels, such as email, SMS, social media, and your website.
- Push notifications: Boost customer engagement with your loyalty program by sending targeted messages, personalized offers, and updates directly to their mobile devices.
- Location-based alerts: Use geolocation technology to deliver timely and relevant offers to customers when they are near your store, driving foot traffic and encouraging in-store visits.
- Real-time analytics and reporting: Continuously monitor and optimize your loyalty program’s performance using PassKit’s in-depth analytics and reporting features, gaining valuable insights into customer engagement and program effectiveness.
- Multi-language support: Cater to a diverse customer base by creating loyalty passes and cards in different languages, providing a more personalized and inclusive experience for your customers.
Take the first step towards building stronger customer relationships and increasing your revenue by signing up for PassKit’s 45-day free trial today.
Integrations
PassKit integrates easily with your existing systems. Use APIs for seamless connectivity with CRM platforms, POS, email management tools and other business applications. Set up webhooks for real-time notifications and automate various loyalty tasks through marketing automation tools, Zapier and Make.
Customer support
Users appreciate Passkit’s prompt customer support and helpful guidance. You can contact the team through live chat or visit the help center.
Pricing
PassKit offers a 45-day free trial to test all features. Once the trial ends, our pay-as-you-grow pricing model allows you to receive discounts as your business expands. The pricing starts at $39.50 per month for 250 passes.
Visit our Pricing page to calculate your monthly costs.
Pros
- Real-time dynamic passes
- Mobile wallet compatibility
- Multi-language support
- Comprehensive loyalty program management
- Automated rewards and triggers
- Multichannel distribution
- Real-time analytics and reporting
- Versatile integrations
- Scalability and flexibility
- Excellent customer support
Cons
- PassKit doesn’t provide free plan
Quickly create and deploy personalized loyalty rewards programs without needing technical skills or developing a mobile loyalty app.
Start a 45-day free trial now.
2. Loopy Loyalty
Loopy Loyalty is a digital loyalty platform designed for small businesses. It allows you to create and manage digital stamp cards for mobile wallets like Apple and Google Wallet, making it easier for customers to participate in your rewards program.
Features list
- Digital stamp cards: Create and customize your digital stamp card in minutes without the need for design or coding skills.
- Targeted messages: Send updates to your customers’ smartphones, including location-based messages.
- Contactless stamping: Issue stamps and rewards using the mobile app or online tool, ensuring customer convenience.
- Real-time data insights: Track ROI, key metrics and customer behavior to optimize your loyalty campaigns.
- Unlimited everything: Enjoy unlimited push messages, stamps, rewards, and transactions.
Integrations
Loopy Loyalty integrates with mobile wallets. It allows customers to easily add and use digital stamp cards through their mobile devices, eliminating the need for a separate app.
It doesn’t require integration with your POS.
Customer support
Loopy Loyalty offers comprehensive customer support via live chat and detailed documentation.
Pricing
Loopy Loyalty offers a flexible pricing model with a free trial option. You can try the platform without any upfront costs and cancel at any time, making it a risk-free investment for your business.
The monthly price is $25 for one card design, location and three subusers.
Pros
- Easy to use and quick to set up
- Supports Apple Wallet and Google Wallet
- Provides valuable customer insights
- Offers unlimited usage
- Eliminates POS integration
Cons
- Requires customers to have smartphones for maximum effectiveness
3. Glue Loyalty
Glue Loyalty is a platform designed to help small businesses improve customer retention and engagement. With Glue, you can create a branded loyalty program app that encourages repeat purchases and builds long-term customer relationships.
Features list
- Digital loyalty cards: Customers can easily access them through smartphones.
- Automated rewards program: Customize and automate reward systems to match customer behaviors.
- Customer insights: Gain access to analytics to understand your customers better.
- Branded app: Create a tailored app that mirrors your brand image.
- AI-driven promotions: Offer personalized promotions based on customer data.
Integrations
Glue Loyalty supports integration with most CRM and POS systems. It allows you to manage and monitor customer interactions effectively.
Integrating Glue into your existing systems ensures a smooth customer journey from start to finish.
Customer support
Glue offers customer support via live chat, FAQs, video tutorials and resources.
Pricing
Glue Loyalty offers a range of pricing plans to fit various budgets, making it accessible for small businesses. It starts at $109 per month for up to 500 members. Higher plans unlock advanced features.
Pros
- Easy to use
- Customizable rewards
- Strong customer support
Cons
- Limited advanced features without higher-tier plans.
4. WaveToGet
WaveToGet is a customer loyalty software designed to help businesses of all sizes engage customers effectively.
This loyalty app integrates rewards, discounts, and membership cards into a single platform, making customer engagement straightforward and efficient.
One of the standout features of WaveToGet is its customizability. You can create personalized promotions, rewards programs, and even QR-codes for easy customer interaction.
Embedding promo codes in social media posts helps you boost customer participation and increase your audience reach.
Key features
- Personalized promotions: Tailor promotions to fit your business needs.
- Customizable features: Adjust color schemes and create custom reward programs.
- Monitor client balances: Easily adjust balances by adding coins or virtual dollars.
- QR codes: Enable simple digital transactions.
- Gift conversion: Convert coins into gifts or discounts.
Integrations
The official website does not mention any integrations.
Customer support
WaveToGet provides customer support via phone and email.
Pricing
WaveToGet is free to use and you can download the iOS and Android app.
Pros
- User-friendly interface
- Cost-effectiveness
- Customization
Cons
- Limited market presence
5. Perkville
Perkville is a platform for building and managing customer loyalty programs. Its user-friendly interface makes it simple to design and customize loyalty rewards.
You can create earning rules based on spending money, checking in, and attending appointments.
These actions earn points, which customers can redeem for rewards. Customers also benefit by getting points for sharing special offers and referring friends.
Features list
- Custom rewards programs: Tailor rewards to fit your business needs.
- Earning rules: Set up actions that earn points, like purchases or referrals.
- Automated integration: Connect with point-of-sale and scheduling systems.
- Referrals: Encourage customers to refer friends with special offers.
- Performance reports: Track the success of your loyalty program.
- Easy setup: Get help from Customer Success Representatives.
Integrations
Perkville integrates with various systems to make the experience seamless. It includes point-of-sale software, scheduling platforms, membership tools, and e-commerce solutions.
Customer support
Perkville offers support through dedicated customer success representatives and a help center.
Pricing
To learn about pricing, schedule a free demo. There is no pricing information available on the official website.
Pros
- Easy to set up and customize
- Effective in retaining customers and increasing referrals
- Integrates with various business systems
Cons
- Training may be required to use all features fully
6. Loyalzoo
Loyalzoo is a digital loyalty app designed to help businesses improve customer retention through digital rewards and promotions.
Loyalzoo simplifies the transition from physical loyalty cards to a seamless digital experience. Customers can register via phone, email, or the Loyalzoo app.
Features list
- Easy setup: Quick tutorials ensure you can start your rewards program and train your staff within minutes.
- Customer registration: Customers can sign up with their phone number or email, or use the app for a faster registration process.
- Digital loyalty cards: Replace physical loyalty cards with digital versions accessible via the customer’s smartphone.
- Automated marketing: Use hands-free marketing to send personalized promotions based on buying behaviors.
- Multi-location support: Customers accumulate and redeem points at any location, similar to large franchises.
- In-store and online rewards: Offer loyalty points for in-store and online purchases.
Integrations
Loyalzoo works across multiple devices, including computers, tablets, and smartphones. It integrates with various POS solutions, improving the overall user experience.
Customer support
Loyalzoo offers robust customer support through emails, tutorials, and team check-ins to ensure a smooth setup and ongoing success.
Pricing
Loyalzoo offers a 7-day free trial, making it easy to get started. After the trial, various pricing plans are available to fit different business needs.
The digital loyalty plan starts at $47/month per store.
Pros
- No setup fees
- Supports prime-style loyalty programs
- Supports multi-channel marketing
Cons
- Limited customizability
- Inactivity feature that deletes customer cards after a month
- Occasional glitches during the setup process
7. Kangaroo Rewards
Kangaroo Rewards offers a comprehensive digital loyalty solution through its user-friendly mobile app. It lets customers connect easily with their favorite brands and engage in digital loyalty programs.
Kangaroo mobile apps let businesses personalize their loyalty programs to match their brand identity. You can manage in-store and online customer experience, ensuring seamless integration across multiple platforms.
Features list
- Point rewards: Enable customers to quickly earn and redeem points for purchases and activities.
- Special offers: Provide access to exclusive deals tailored to customer preferences.
- Profile updates: Easily update customer profiles and their marketing preferences.
- Referral program: Enable customers to refer friends and gain rewards.
- Promotions tracking: Keep an eye on current promotions and rewards progress.
Integrations
Kangaroo integrates well with various business systems, allowing you to streamline your loyalty program with your existing online and offline customer experience.
It makes it easier to manage and track customer interactions in real-time, improving the efficiency of marketing efforts.
Customer support
Customer support includes different options, such as email assistance and demo bookings.
Pricing
Kangaroo offers different pricing tiers based on the features you need. Each plan provides a cost-effective way to engage and retain your customers, fitting businesses of different sizes.
The lowest plan starts at $59/month, billed annually.
Pros
- Easy to configure
- Multi-platform integration
- Personalized loyalty options
Cons
- It can be expensive for small businesses
- The high learning curve for new users
8. Smile.io
Smile.io is a digital loyalty platform designed to help businesses improve customer loyalty through customizable loyalty programs that can be launched in minutes. Its robust features and integrations transform first-time buyers into repeat customers.
Features list
- Points expiration: Encourage customers to use their points by setting expiration dates.
- Accelerated earning: Reward your loyal customers with 2x or 5x points multipliers.
- Partial refund support: Adjust points based on refunds or partial refunds.
- Custom point names: Name your points to align with your brand’s identity.
- Earning limits: Control how often customers can earn points, such as for social media actions.
- Reports and analytics: Gain complete visibility into sales, earnings, and redeeming analytics.
- Smile wallet: Simplify point tracking with a wallet that stores customer points balances.
Integrations
Smile.io integrates with other tools, such as Klaviyo and Gorgias, allowing you to send customer points balances to various apps.
Customer support
Smile.io provides customer support via the learning center and help docs.
Pricing
Smile.io offers tiered pricing plans based on monthly order volume. Customers must pay an additional fee if their monthly orders exceed the plan limit.
The lowest plan starts at $49/month for up to 500 monthly orders.
Pros
- Easy setup
- Customizable features
- Strong integrations
Cons
- Higher pricing plans may be costly for small businesses with limited budgets.
9. Yotpo
Yotpo is a leading platform that helps brands create customized loyalty and referral programs. It enables you to increase customer retention by engaging existing and new customers through various rewards and campaigns.
It provides a comprehensive solution to manage loyalty programs and offers insights to optimize marketing efforts.
Features list
- Out-of-the-box campaigns: Ready-made campaigns reward purchases, reviews, and social follows.
- Diverse reward offerings: Rewards such as coupons, discounts, and free shipping incentivize repeat purchases.
- Tier-based programs: Implement tiers based on points, spending, or referrals.
- Advanced segmentation: Target segments using detailed program data like point balance or VIP tier.
- Campaign schedule: Schedule time-sensitive campaigns in advance.
- Intuitive reporting: Monitor program performance with a comprehensive ROI dashboard and analytics.
- Seamless integrations: Connect with existing marketing tools like email and social media for a unified experience.
Integrations
Yotpo seamlessly integrates with leading eCommerce platforms and various marketing tools, improving your online ordering platform.
Customer support
Yotpo offers customer support via live chat and the help center.
Pricing
Yotpo’s pricing differs based on the features and scale of your loyalty and referral programs. You can check out the pricing based on your monthly order volume.
The lowest plan starts at $199/month.
Pros
- Customizable loyalty and referral programs
- Detailed customer insights and analytics
- Seamless integration with existing tools
Cons
- Pricing can be high for smaller businesses
- Complexity might require a learning curve
10. TapMango
TapMango is a customer loyalty and online ordering platform that focuses on personalized rewards and mobile loyalty programs.
Using a mobile loyalty app, TapMango allows businesses to create custom rewards programs. Its interface is user-friendly, making it easy to set up and manage.
Features list
- Custom mobile apps: Create a branded app for your business to improve customer experience.
- Digital punch cards: Replace paper punch cards with digital ones to track customer purchases.
- Promo codes: Offer exclusive discounts through generated promo codes.
- Customer segmentation: Target specific groups based on spending habits or visit frequency.
- Automated campaigns: Send targeted emails, texts, or push notifications triggered by specific events.
- Gift cards and loyalty tags: Issue cards that transform into loyalty cards after first use.
- Mobile payments: Convenient mobile payment options are available through the app.
- Instant win prizes: Offer real-time prizes to customers who visit your store.
Integrations
TapMango integrates with most POS systems with an open API, making synchronizing customer data and transactions easy.
Customer support
The platform provides strong support through its service desk, enabling direct customer communication via text messages. You can notify customers about order updates, upsell products, or answer queries swiftly.
Pricing
While specific pricing details are not listed, TapMango offers different packages depending on your business’s needs. Contacting them will provide a customized quote based on your requirements.
Pros
- Easy to set up and use
- Customizable reward programs
- Effective customer engagement tools
Cons
- It may require an upfront investment for small businesses
- Pricing details are not easily accessible
Comparison table of customer loyalty apps
Here’s a handy comparison table for some of the top customer loyalty apps. This table includes key features, pricing, and pros and cons, helping you find the best fit for your business.
| Platform | Key features | Pricing | Pros | Cons |
| PassKit | Mobile wallet integration, diverse digital passes, multichannel distribution, mobile marketing, advanced analytics, POS/CRM integration | Starts at $39.50 per month for 250 passes. | Multi-language support, real-time dynamic passes, automated rewards and triggers, scalability and flexibility | It doesn’t provide a free plan, but offers a 45-day free trial. |
| Loopy Loyalty | Digital stamp cards, targeted lock screen messages, multichannel distribution, mobile wallet integration, automated ROI tracking | The monthly price is $25 for one card design, location and three subusers | Unlimited usage, eliminates POS integration | Limited to stamp card programs |
| Glue Loyalty | Automated loyalty program management, personalized member clubs, multichannel customer engagement | It starts at $109 per month for up to 500 members | Customizable rewards, strong customer support | Limited features compared to other platforms |
| WaveToGet | Contactless loyalty cards, gamification features, automated rewards | Free to use | Cost-effectiveness | Limited market presence |
| Perkville | Points-based loyalty programs, automated rewards, referral marketing | NA | Integrates with various business systems | Training may be required |
| Loyalzoo | Digital punch cards, automated rewards, multichannel engagement | Starts at $47/month per store | Supports prime-style loyalty programs | Limited customizability |
| Kangaroo | Gamification features, automated rewards, referral marketing | Starts at $59/month, billed annually | Multi-platform integration | It can be expensive for small businesses |
| Smile.io | Points-based loyalty programs, referral marketing, integrations with e-commerce platforms | Starts at $49/month for up to 500 monthly orders | Customizable features | Higher pricing plans |
| Yotpo | Loyalty and referral marketing, automated rewards, integrations with e-commerce platforms | Starts at $199/month based on monthly order volume | Detailed customer insights and analytics | Complexity might require a learning curve |
| TapMango | Loyalty and referral marketing, gamification features, integrations with POS systems | NA | Effective customer engagement tools | Pricing details are not easily accessible |
These apps offer a variety of features including brand loyalty programs, reward programs, seamless integration, and exclusive perks. Pricing and complexity vary, so consider your specific needs and budget.
Top customer loyalty apps: Our verdict
After comparing the top loyalty program apps, PassKit is our clear winner for businesses looking to boost customer loyalty and retention.
It’s an all-in-one solution that makes creating personalized loyalty passes and tracking customer engagement a breeze.
What sets PassKit apart is its flexibility.
No matter what industry you’re in, PassKit can help you create a loyalty program that fits your specific needs. It also lets you ditch outdated loyalty cards and switch to digital passes that customers can easily access on their smartphones.
With PassKit, you can design great-looking loyalty passes that match your brand using the online Pass Designer. It’s super user-friendly, even if you’re not a design pro.
And you can offer various rewards, from points to discounts and exclusive offers.
Another cool thing about PassKit is that it works seamlessly with mobile wallets, so your customers can store and use their rewards right on their phones.
This makes it way more likely that they’ll actually engage with your loyalty program.
PassKit also integrates with Zapier and Make, which means you can automate a bunch of tasks and save yourself time and hassle. Plus, you can distribute your loyalty passes through email, SMS, and social media—basically, wherever your customers are.
You can also send targeted messages and offers based on customer behavior and location, which helps keep them engaged and coming back for more.
With PassKit’s analytics, you can track how well your loyalty program is performing and make changes as needed.
Overall, PassKit is packed with features, is easy to use, and has fantastic customer support.
If you’re ready to create a loyalty program that wows your customers, try PassKit with a 45-day free trial!
FAQs about customer loyalty apps
Let’s answer the most common questions about customer loyalty apps.
How do loyalty programs work?
Loyalty programs reward customers for their repeat business. When a customer makes a purchase, they earn points or rewards they can redeem for discounts, free products, or other incentives. It encourages them to keep coming back.
What are loyalty card apps?
Loyalty card apps are digital platforms where customers can store and manage their loyalty cards on their smartphones. These apps integrate with mobile wallet technologies, such as Apple Wallet and Google Pay, making it easy for customers to track and redeem their rewards.
Why is customer loyalty important for small businesses?
Customer loyalty helps small businesses build a stable customer base. Loyal customers are more likely to return and make repeat purchases, which boosts sales and revenue. Additionally, they may recommend your business to others, bringing in new customers.
What are the benefits of loyalty programs?
- Increased sales: Loyalty programs can boost sales by encouraging repeat business.
- Customer engagement: They help in keeping customers engaged with your brand.
- Valuable data: These programs allow you to collect valuable customer data, which can be used for targeted marketing.
Why build loyalty programs?
Loyalty programs help balance seasonal sales fluctuations by offering special rewards during off-peak periods. They strengthen brand communication and improve customer interaction, making your brand more memorable. They also provide a structured way to reward your best customers, enhancing overall customer satisfaction.
