With Apple Pay launching in exactly one week, we know that the future of payments is upon us. But as Apple Pay and other mobile payment providers grow, what does it mean for the future of mobile wallet? History of
There are few things in life you can be sure of: it will rain when you don’t have an umbrella, 3 buses will come at once after waiting an hour for one, and the world will love what Apple tells
Airports and airlines are clumsy environments. Waiting in lines, finding gates, delayed flights, and ridiculous in-flight purchasing policies make traveling far less enjoyable than it should be. But simple integration of the mobile wallet could be the answer to a
In terms of mobile marketing, mobile wallets like Passbook should be extremely appealing. However, the concept of mobile wallet has been around since 2012, and companies have been surprisingly slow to adopt its litany of benefits. This has changed to
How would we describe Apple Pay in one word? We’d say Revolutionary. A major shift in consumer preference for the digital wallet is coming in 2015. Apple Pay may not be in your country yet, but soon it will be,
What is your business doing with Apple Pay? If the answer to that is “nothing” or “I’m not sure”, then that’s okay. Ever since Apple Pay’s debut in late 2014, marketers, developers, investors, and mobile wallet experts have immediately seen
