Weekend In Tech
July 11-12: iOS 9 beta, Apple Pay U.K. leaks, Star Wars fans get a surprise and more. Microsoft HoloLens takes a turn towards academia Virtual reality has had a lot of hype lately, while most of it has been targeted
Category: Apple Pay
Why This New Apple Wallet Patent Means Brands Can No Longer Ignore Mobile Wallet Marketing
There are few things in life you can be sure of: it will rain when you don’t have an umbrella, 3 buses will come at once after waiting an hour for one, and the world will love what Apple tells
5 Ways Mobile Wallet Can Change The Way You Travel
Airports and airlines are clumsy environments. Waiting in lines, finding gates, delayed flights, and ridiculous in-flight purchasing policies make traveling far less enjoyable than it should be. But simple integration of the mobile wallet could be the answer to a
How To Solve The Biggest Problems With Mobile Marketing
In terms of mobile marketing, mobile wallets like Passbook should be extremely appealing. However, the concept of mobile wallet has been around since 2012, and companies have been surprisingly slow to adopt its litany of benefits. This has changed to
How Apple Pay Will Drive Mobile Wallet Adoption in 2015
How would we describe Apple Pay in one word? We’d say Revolutionary. A major shift in consumer preference for the digital wallet is coming in 2015. Apple Pay may not be in your country yet, but soon it will be,
How Apple Pay will Drive Mobile Wallet Adoption in 2015
What is your business doing with Apple Pay? If the answer to that is “nothing” or “I’m not sure”, then that’s okay. Ever since Apple Pay’s debut in late 2014, marketers, developers, investors, and mobile wallet experts have immediately seen
