Eddystone, specifically Eddystone-URL, has given BLE broadcast signals and proximity marketing a whole new meaning. But with this new technology comes a learning curve. Many people have began to wonder what exactly is the Physical Web and how will everything
The world never stops evolving. And neither do we. 3 years ago, we set out to simplify the mobile wallet. Since our start, the mobile wallet has become much more than digital loyalty cards and coupons. Now, through both innovation
IoT, or the Internet of Things, is projected to be the next big industry. With Cisco predicting over 50 billion devices connected by 2020, the IoT is becoming a force to be reckon with. But with most world changing industries,
Business is changing. Two separate worlds have begun to merge. While some businesses have tried to avoid it, the mergence of the online and offline (aka online 2 offline or O2O) world is inevitable. And if you’re prepared, O2O can be
It’s always great when you see businesses trying new things that make their customer’s experience better. But sometimes, businesses have great intentions when adopting new technology but are unable to make it work. And we hate to watch an awesome
Since the e-commerce take over in recent years, retail stores have felt the pain. More and more consumers have begun doing most of their shopping online, through stores such as Amazon, Zappos, and Alibaba. It is quick, easy, and convenient.
