Category: Beacons

EddystoneURLSidebySide

How to use Eddystone-URL and what is meant by “no need for an app”

Eddystone, specifically Eddystone-URL, has given BLE broadcast signals and proximity marketing a whole new meaning. But with this new technology

Screen Shot 2015-10-20 at 1.41.08 AM

An Introduction To PassKit: The O2O Channel

The world never stops evolving. And neither do we. 3 years ago, we set out to simplify the mobile wallet.

Google-Takes-on-Internet-of-Things-Publishes-Physical-Web-Standard-460891-2

Is The Physical Web The "World Wide Web" To The Internet Of Things?

IoT, or the Internet of Things, is projected to be the next big industry. With Cisco predicting over 50 billion

Screen Shot 2015-09-16 at 5.23.16 pm

O2O: The Opportunity, The Journey, And The Future

Business is changing. Two separate worlds have begun to merge. While some businesses have tried to avoid it, the mergence

beacontechnologyfeatured

Tips For Success: Proximity Marketing and Beacon Technology

It’s always great when you see businesses trying new things that make their customer’s experience better. But sometimes, businesses have

proximity-marketing

Why Proximity Marketing Could Rewake Offline Commerce

Since the e-commerce take over in recent years, retail stores have felt the pain. More and more consumers have begun