How would we describe Apple Pay in one word? We’d say Revolutionary. A major shift in consumer preference for the digital wallet is coming in 2015. Apple Pay may not be in your country yet, but soon it will be,
What is your business doing with Apple Pay? If the answer to that is “nothing” or “I’m not sure”, then that’s okay. Ever since Apple Pay’s debut in late 2014, marketers, developers, investors, and mobile wallet experts have immediately seen
2 years ago when Apple released Passbook, it opened our eyes to a much wider world of digital, mobile transactions. For the past 2 years, there has been so much speculation on Apple’s positioning as a mobile payment facilitator based
If your customer lifecycle marketing strategy feels a little stale, don’t worry – you’re not alone. Many businesses find themselves in the same boat, struggling to develop new ideas to keep customers engaged. One way to spice up your customer
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Apple Wallet is now the mobile wallet of choice for all iPhone owners. It’s one of the standard iOS apps, and cannot be deleted. And with Apple Pay available in over 40 countries and regions, consumers are getting more and
