Digital Gifts for Christmas In 2015 the number of e-gifts increased by 80% compared to the previous year*. There is a significant trend in how consumers are switching their preference towards e-gifts. Some of the reasons for this increased popularity are:
Loopy Loyalty, the digital stamp card solution that requires no app and brings your brand in your customer’s phone just got smarter. After making it available for free earlier this year and due to high demand from our clients, we have
Since Alex Rampell first coined the term O2O (online-to-offline) in 2010, we’ve seen many businesses jumping onto the O2O bandwagon. But have you ever really thought about why? Other than putting the latest buzz words in a company report, what are the
Per leggere la versione integrale di questo articolo [in Inglese] clicca qui. Quando pensiamo alle carte fedeltà, solitamente ci vengono in mente le classiche tessere fedeltà plastificate del supermercato o della palestra. Di solito hanno un numero identificativo relativo al
We cover a large variety of topics on the PassKit blog, including loyalty, customer engagement, beacons, mobile wallet and the online-to-offline channel. This specific post is going to feature three current users of Loopy Loyalty. They all made a revenue-strategic
Know Thy Customer It’s one of the cardinal rules of marketing. Savvy brand managers have always preached the importance of knowing and understanding your target customer. They often pay significant amounts of money to research firms developing customer profiles, figuring
