Let’s Get Physical With The Physical Web features different use cases and ideas on how the Physical Web can be implemented in our day to day lives. In this episode, I explore a potential Physical Web use case with a
Everyone is familiar with the concept of loyalty programs. Hotels, airlines, and grocery stores have the most well-known loyalty programs. While most people feel they understand the concept and how it works, not everyone understands why it works or why
The Frame In this article I will briefly examine the social media strategy I applied to Loopy Loyalty in a span of eight weeks time, particularly regarding Twitter and the results obtained from the 14th of September until the 5th
The world is changing. The days of massive TV and billboard ad campaigns are over. This may be a sad thought for creatives who reminisce about advertising’s heyday, but it has opened a whole new world for marketers. Mobile marketing
In today’s business world, you can’t just sit back and expect customers to come to you. As much as people like to say “build it and they will come”, you are not Noah, and you are not building an arc.
Tourist destinations are supposed to feel like a dream. They are supposed to take you into a different world, where you’ll forget all of the things waiting for you back home. The problem is that even though places like Disneyland, New York City, and
