In today’s digital world, every marketer must have a digital marketing strategy. The problem is that most people don’t even know where to begin when trying to enter the digital realm of marketing. To help you out, I put together
Category: Mobile Wallet
Know Thy Customer It’s one of the cardinal rules of marketing. Savvy brand managers have always preached the importance of knowing and understanding your target customer. They often pay significant amounts of money to research firms developing customer profiles, figuring
A loyalty program that is properly built with clear goals and provides value to the customer can be extremely beneficial to the business. Areas such as customer knowledge, product and service differentiation, customer retention, and profitability can greatly increase
While 2015 was projected as the year of beacons, many places took 2015 to slowly rollout and test their beacon strategy. In 2016, we will begin to see more gradual rollouts and full integration of beacon technology. ABI Research believes
2015 was the year of the mobile payment platforms. We saw the rise of major platforms like Apple Pay, Android Pay, and Samsung Pay. Also joining the race were other mobile wallets from the likes of Chase Bank and Walmart.