Introducing PassKit ®:

The Technology Company Leading the Mobile Wallet Revolution

Having recently closed US$1.2M in Series A funding, this fast-growing company is helping hundreds of businesses across the world to realise the potential of the mobile wallet.

Hong Kong, March 7, 2013 – PassKit®, the easiest way to create, distribute and manage Apple® Passbook® Content across all major mobile platforms, today announced that it has closed US$1.2M in Series A funding and is using this to help hundreds of businesses across the world to increase sales and engage more deeply with their customers through any mobile device. The Hong Kong-based technology start-up has grown from two employees to 10 since its launch in June 2012 and is quickly expanding as it provides secure, convenient mobile wallet solutions to a fast-growing worldwide customer base. To date, PassKit has issued over a quarter of a million Passes globally.
PassKit is the first company to develop and bring to market a true What You See Is What You Get (WYSIWYG) interface and Passbook Designer, enabling anyone to design and roll out mobile coupons, boarding passes, event tickets, store cards and other forms of mobile payment in minutes. The solution enables customers to create mobile wallet passes for both iOS and Android devices. In combination with the PassKit API, and other supporting tools, any business can quickly and easily integrate dynamic, secure mobile passes into their existing systems, providing their customers with a convenient, engaging way to interact with the brand.
According to IDC, 712.6 million smartphones were shipped globally in 2012, a 44.1% increase from 2011. The analyst house also predicts that the worldwide shipment of tablets will reach 165.9 million units in 2013. Unrelenting growth in the smartphone and tablet market is creating huge opportunities for businesses to target end users through their mobile wallets. However, according to Econsultancy, only 27% of companies worldwide plan to implement location-based mobile marketing in 2013. In fact, many have been reluctant to embrace the trend due to high set-up costs or the in-depth technical knowledge required to roll out a mobile wallet campaign. PassKit, a pioneer of the mobile wallet scene, has already solved these problems for hundreds of customers all over the world – from Sweden to Japan, Hong Kong to the US. The company is committed to bridging the gap between consumers and companies who want to unlock the potential of the mobile wallet – with no prior technical knowledge, no upfront investment or complex set-up required.
With its proven, cloud-based solution, PassKit gives businesses, marketing agencies and developers the flexibility to roll out almost any mobile marketing campaign imaginable and profit from the mobile wallet revolution. “The mobile marketing campaign we launched with PassKit saw 10,000 passes issued in 24 hours. PassKit has made mobile marketing easier than ever before, from creating to distributing to tracking coupons issued to our customers,” said Yvonne Ma, Marketing Manager, Uppal Hospitality Group (Franchise Owner of Subway Hong Kong). “As a result we are more connected to our customers. Not only does PassKit’s technology enable us to drive sales, more importantly, it helps us foster stronger loyalty with subs-lovers through the mobile wallet. Unlike traditional paper coupons we can respond to general trends or individual habits and preferences in an instant.”
“We were first to market with a Passbook Designer which empowers anyone to create a pass and launch a mobile marketing campaign in just a few clicks. We have already issued over a quarter of a million passes globally and our cloud-based solution can easily scale up or down depending on demand,” said Paul Tomes, CEO and co-founder of PassKit. “We have witnessed many innovative, forward-thinking businesses such as Subway capture sales and build a stronger connection with their customers through the mobile screen, which is increasingly becoming the main point of engagement brands have with their target audience. We are committed to helping retailers, marketers and developers to capture the hearts and minds of new customers by jumping into their mobile wallets.”
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About PassKit

Founded in June 2012, PassKit is a Hong Kong-based technology start-up which is leading the mobile wallet revolution. PassKit provides users with the technology and capabilities to confidently and effectively realize the potential of the mobile wallet. PassKit has issued a quarter of million passes globally, its customers are spread all over the world – from Sweden to Japan, Hong Kong to the US. More information about the company can be found at http://passkit.com/.

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