Every week, updates are released, products are announced, or an event happens that could potentially affect your marketing strategy. Some things spell disaster while others scream opportunity. So each week, I’m going to provide you with some updates from the news that could affect your marketing strategy, for either better or worse. So checkout this week’s weekly marketing roundup.
Facebook now helps advertisers build better ads
Facebook has been on a roll lately, rolling out many new features that help marketers succeed on Facebook. The most recent feature is called Delivery Insights.
Delivery Insights can be found in the Ad Manager and will distinguish which ads sets are underperforming and not reaching as many people as they could. The feature also gives the advertiser information on how they can improve their ads to increase reach and increase overall performance.
Delivery Insights is set to roll out in the coming weeks.
Why is this important?
This is important because once again, it shows that Facebook is really concentrated how helping marketers succeed. They see marketers as a way to grow revenue streams as well as grow Facebook as a whole. Smart marketers will take advantage of this and capitalize off Facebook wanting marketers to succeed.
Source: MarketingLand
Is pay-per-story news the future?
Blendle is ready to launch a beta in the US that would provide a pay-per-story news platform. Blendle would allow you to read individual stories from sources like the Economist, the Financial Times and the Wall Street Journal without having to have a subscription. Prices start at as little as 9 cents an article. Right now, you can only secure your spot in line to try the beta, which means this idea could have some merit after all.
Why is this important?
While many people are skeptical of whether or not an idea like this can succeed, it does need to be given some attention. If an idea like this were to succeed, it would change up many brands marketing strategy. Blendle doesn’t hesitate to use the tagline “No paywalls, no ads, just stories you’ll love.” That is bad news for brands that see good ROI from advertising through major news mediums such as the WSJ. Even though this make take some time to fully catch on, it is definitely something you’re going to want to keep on your radar.
Source: Engadget
