Beacons and PassKit Passes
Beacons and Apple Wallet Passes are a powerful combination for retailers and shoppers.
History of connecting with people
The Wheel
3500 BC
Allowing people to travel far distances, aiding relocation of settlements and increasing global trade.
Printing Press
15th Century
Transition from prestige significance to commercial use. Communication, education and the spread of information reached new heights.
Radio
1895
Intangible signals that enhanced global communication significantly and gave birth to mobile communication.
GPS
1970's
Location based tracking via satellites not only gave birth to a much more individualised market place but also improved transportation and trade.
Beacons
2013
The online world has merged with the offline world, providing a more personalized mobile experience, helped by the emergence of smartphones.
Today's Problems
Digital marketing in consumers' minds fades just as fast as TV/Print. Marketers hope they take action before the message is forgotten.
Social marketing is powerful for serving purchase validation information, but lacks the streamline ability to drive immediate consumer action.
Group buying models have driven discounted products and services, but destroy brand loyalty/equity and repeat purchase.
The lion's share of marketing is still spent on physical media - costly, bulky, wasteful (anti-CSR), and very difficult to track/analyze.
Mobile Wallet marketing provides new value. Personalising content and reminding the user when in proximity; affords more granular tracking and analyzing of consumer behaviors and marketing effectiveness. Consumers increasingly demanding brands to adopt.
Why is no one fully capitalizing, yet? The challenge is the fragmented eco-system, business processes, technical implementation complexity, and closed loop analytics.
The Solution
Beacons + Passes
Combining Beacons with Passes allows you to innovate and integrate the latest proximity technology into your customer engagement processes. Your customers can access their digital membership cards, digital coupons, or digital tickets in the precise location they need them most.
Leverage beacon technology without developing your own native app
Use Apple WalletWhy Now? The Perfect Storm
Always on Bluetooth
Nearly all smartphones and other connected devices today natively
support BLE.
Ultra low power
BLE consumes little battery while the data transfer speed is
relatively lower compared with the Bluetooth (Classic).
Everyone has a smartphone
The Smartphone is the way to engage and transact
Waking up bricks and mortar
Useful, proximity based engagenment is acknowledged as one of the
key enablers to wake up the high street.
Demand for convenience
People don't want more apps. They want more convenience. They want
to access content at the right time, in the right location for the
right purpose.
Less waste
Not only does paper and plastic fill landfills, they also don't
reind people where they can use their coupon or loyalty card.
A Win for All
Value to Consumers
Smoother, more personal and reliable experiences that fit their existing behavior.
Value to Agencies
Speed to win, retain and grow clients; Innovation, skills, and up-to-date service offering.
Value to Brands
Fast, easy, reliable, first mover solutions that provide a measurable return on investment.
Value to PassKit
Speed of innovation and release of new market leading products and solutions.
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Using PassKit Passes with GPS and Beacons is the most effective and efficient way to benefit from the coming location services revolution.