Allowing people to travel far distances, aiding relocation of settlements and increasing global trade.
Transition from prestige significance to commercial use. Communication, education and the spread of information reached new heights.
Intangible signals that enhanced global communication significantly and gave birth to mobile communication.
Location based tracking via satellites not only gave birth to a much more individualised market place but also improved transportation and trade.
The online world has merged with the offline world, providing a more personalized mobile experience, helped by the emergence of smartphones.
Digital marketing in consumers' minds fades just as fast as TV/Print. Marketers hope they take action before the message is forgotten.
Social marketing is powerful for serving purchase validation information, but lacks the streamline ability to drive immediate consumer action.
Group buying models have driven discounted products and services, but destroy brand loyalty/equity and repeat purchase.
The lion's share of marketing is still spent on physical media - costly, bulky, wasteful (anti-CSR), and very difficult to track/analyze.
Mobile Wallet marketing provides new value. Personalising content and reminding the user when in proximity; affords more granular tracking and analyzing of consumer behaviors and marketing effectiveness. Consumers increasingly demanding brands to adopt.
Why is no one fully capitalizing, yet? The challenge is the fragmented eco-system, business processes, technical implementation complexity, and closed loop analytics.
GemTot Beacons allows marketers and developers to quickly innovate and integrate the latest proximity technology into their customer service processes and capture a share of the location based services market (US$43 billion by 2019).
Incremental Internet and Bluetooth Availability
Internet usage and accessibility increasing daily across the world.
Proliferation of IoT
Early adoption of Beacon technology in consumer markets and the ability of a smartphone to become a Thing.
The rise of mCommerce
The Smartphone has become a trusted medium for transacting.
Increase focus on O2O
Proximity is becoming widely accepted as an enabler for reawakening offline commerce.
Value to Consumers
Smoother, more personal and reliable experiences that fit their existing behavior.
Value to Agencies
Speed to win, retain and grow clients; Innovation, skills, and up-to-date service offering.
Value to Brands
Fast, easy, reliable, first mover solutions that provide a measurable return on investment.
Value to PassKit
Increased market knowledge, innovation, and even better proximity services solutions.